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Compare Google Ad Manager and OpenX 
At a Glance
Market Segments
Mid-Market (42.8% of reviews)
Small-Business (40.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Ad Manager
Star Rating
(223)4.2 out of 5
Market Segments
Mid-Market (42.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerOpenX
Star Rating
(19)3.2 out of 5
Market Segments
Small-Business (40.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about OpenXSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that OpenX has a lower star rating of 3.2 compared to Google Ad Manager's 4.2, indicating a general preference for Google Ad Manager among users.
- Reviewers mention that OpenX primarily serves small businesses (40% of reviews), while Google Ad Manager is favored by mid-market companies (42.7% of reviews), suggesting that Google Ad Manager may offer more robust features for larger organizations.
- G2 users highlight that OpenX struggles with product direction, scoring only 5.6, while Google Ad Manager scores 7.5, indicating that users feel more confident in the future development and support of Google Ad Manager.
- Users on G2 report that OpenX's SSP functionality scores 6.8, which is significantly lower than Google Ad Manager's 8.1, suggesting that Google Ad Manager provides a more effective and reliable SSP experience.
- Reviewers mention that OpenX's impression targeting is rated at 6.8, while Google Ad Manager excels with a score of 8.5, indicating that users find Google Ad Manager's targeting capabilities to be more precise and effective.
- Users say that OpenX's quality of support is rated at 6.5, which is lower than Google Ad Manager's 7.0, suggesting that users may experience better assistance and resources when using Google Ad Manager.
Pricing
Entry-Level Pricing
Google Ad Manager
No pricing availableOpenX
No pricing availableFree Trial
Google Ad Manager
No trial information availableOpenX
No trial information availableRatings
Meets Requirements
8.6
199
6.6
18
Ease of Use
7.8
196
7.6
18
Ease of Setup
7.5
95
6.5
8
Ease of Admin
7.9
91
7.5
6
Quality of Support
7.0
181
6.5
16
Has the product been a good partner in doing business?
7.8
89
6.9
7
Product Direction (% positive)
7.5
194
5.6
16
Features by Category
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
8.2
51
6.8
10
SSP
8.2
52
7.3
11
8.6
49
6.8
10
8.0
44
8.5
11
7.6
48
8.0
10
8.1
45
6.5
10
Categories
Categories
Shared Categories
Google Ad Manager and OpenX are categorized as Supply Side Platform (SSP), App Monetization Platforms, and Publisher Ad Server
Unique Categories
Google Ad Manager has no unique categories
OpenX is categorized as Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OpenX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.2%
Publishing
6.9%
Internet
6.4%
Newspapers
4.6%
Broadcast Media
4.6%
Other
35.3%
Marketing and Advertising
35.3%
Internet
11.8%
Publishing
5.9%
Public Relations and Communications
5.9%
Online Media
5.9%
Other
35.3%
Most Helpful Reviews
Google Ad Manager
Most Helpful Favorable Review
Hasan R.
Verified User in Broadcast Media
Easy to navigate platform and very robust.
Most Helpful Critical Review
Verified User in Internet
I think the way campaigns (or line items/orders in DFP) could be organized better. It may just be the way our company managed ad campaigns, but it is difficult to find a specific campaign unless you know the exact way you named it. It would be nice to be...
OpenX
Most Helpful Favorable Review
Verified User in Broadcast Media
Extremely great at header bidding, very progressive in their thinking and able to monetize publisher's website better
Most Helpful Critical Review
Roy M.
Verified User in Marketing and Advertising
As a network, it could have been an easier process to implement a large group of sites or make bulk edits to floor rates and passback tags.
Hasan R.
Verified User in Broadcast Media
Easy to navigate platform and very robust.
Verified User in Broadcast Media
Extremely great at header bidding, very progressive in their thinking and able to monetize publisher's website better
Verified User in Internet
I think the way campaigns (or line items/orders in DFP) could be organized better. It may just be the way our company managed ad campaigns, but it is difficult to find a specific campaign unless you know the exact way you named it. It would be nice to be...
Roy M.
Verified User in Marketing and Advertising
As a network, it could have been an easier process to implement a large group of sites or make bulk edits to floor rates and passback tags.
Alternatives
Discussions
Is Google Ad Manager An SSP?
2 comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
OpenX has no discussions with answers
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