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- Google Ad Manager-vs-Google Tag Manager
Compare Google Ad Manager and Google Tag Manager 
At a Glance
Market Segments
Mid-Market (42.8% of reviews)
Small-Business (53.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Ad Manager
Star Rating
(223)4.2 out of 5
Market Segments
Mid-Market (42.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerGoogle Tag Manager
Star Rating
(411)4.6 out of 5
Market Segments
Small-Business (53.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerFeatured Products
Sponsored
Reaktion
(5)
Digital Analytics
Visit Website
Google Ad Manager vs Google Tag Manager
When assessing the two solutions, reviewers found Google Tag Manager easier to use, set up, and administer. Reviewers also preferred doing business with Google Tag Manager overall.
- Reviewers felt that Google Tag Manager meets the needs of their business better than Google Ad Manager.
- When comparing quality of ongoing product support, reviewers felt that Google Tag Manager is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Tag Manager over Google Ad Manager.
Pricing
Entry-Level Pricing
Google Ad Manager
No pricing availableGoogle Tag Manager
No pricing availableFree Trial
Google Ad Manager
No trial information availableGoogle Tag Manager
No trial information availableRatings
Meets Requirements
8.6
199
9.2
334
Ease of Use
7.8
196
8.0
335
Ease of Setup
7.5
95
7.9
194
Ease of Admin
7.9
91
8.3
189
Quality of Support
7.0
181
7.1
273
Has the product been a good partner in doing business?
7.8
89
8.1
164
Product Direction (% positive)
7.5
194
8.8
325
Features by Category
Metrics
Not enough data
9.0
203
Not enough data
8.9
202
Not enough data
8.7
196
Not enough data
9.1
229
Not enough data
9.0
235
Not enough data
8.4
179
Not enough data
8.3
176
Not enough data
9.1
220
Not enough data
8.6
181
Reporting
Not enough data
Feature Not Available
Not enough data
8.4
162
Not enough data
8.1
153
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
167
Not enough data
Feature Not Available
Other
Not enough data
8.6
180
Not enough data
8.5
164
Not enough data
8.3
161
Not enough data
9.0
192
Not enough data
8.9
152
Not enough data
8.0
119
Not enough data
8.2
146
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.8
154
Not enough data
8.7
169
Not enough data
9.1
213
Not enough data
9.1
221
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
8.2
51
Not enough data
SSP
8.2
52
Not enough data
8.6
49
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
8.1
45
Not enough data
Categories
Categories
Shared Categories
Google Ad Manager and Google Tag Manager share no categories
Unique Categories
Google Ad Manager is categorized as Supply Side Platform (SSP), App Monetization Platforms, and Publisher Ad Server
Google Tag Manager is categorized as Digital Analytics and Tag Management Systems
Reviews
Reviewers' Company Size
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.2%
Publishing
6.9%
Internet
6.4%
Newspapers
4.6%
Broadcast Media
4.6%
Other
35.3%
Marketing and Advertising
33.8%
Computer Software
9.1%
Information Technology and Services
8.6%
Internet
6.1%
Retail
3.0%
Other
39.3%
Most Helpful Reviews
Google Ad Manager
Most Helpful Favorable Review
Lucia P.
Verified User in Computer Software
Overall, system is intuitive and easy to understand. Creation of ad units and placements is relatively easy and uploading of creative units makes trafficking easy. System can recognize creatives from different ad servers, so that makes trafficking of ads...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Creative approval process is tedious and it's hard to get clear direction on the issue.
Google Tag Manager
Most Helpful Favorable Review
Yashraj D.
Verified User in Legal Services
GTM, through its comprehensive and easy to understand UI delivers a big boost to our marketing efforts. Targeting our potential client base who've visited our website and other platforms is easy and efficient. We've had multiple implementations of GTM now.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.
Lucia P.
Verified User in Computer Software
Overall, system is intuitive and easy to understand. Creation of ad units and placements is relatively easy and uploading of creative units makes trafficking easy. System can recognize creatives from different ad servers, so that makes trafficking of ads...
Yashraj D.
Verified User in Legal Services
GTM, through its comprehensive and easy to understand UI delivers a big boost to our marketing efforts. Targeting our potential client base who've visited our website and other platforms is easy and efficient. We've had multiple implementations of GTM now.
Verified User in Marketing and Advertising
Creative approval process is tedious and it's hard to get clear direction on the issue.
Verified User in Marketing and Advertising
Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.
Discussions
Is Google Ad Manager An SSP?
2 comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
What is the difference between Google Analytics and Google Tag Manager?
2 comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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