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Compare Loqate and Smarty 
At a Glance
Market Segments
Small-Business (53.3% of reviews)
Small-Business (51.4% of reviews)
Entry-Level Pricing
Pay As You Go 200 Lookups Per Month
Free Trial Per Month
Loqate
Star Rating
(45)4.4 out of 5
Market Segments
Small-Business (53.3% of reviews)
Entry-Level Pricing
Pay As You Go 200 Lookups Per Month
Free Trial is available
Browse all 5 pricing plansSmarty
Star Rating
(300)4.6 out of 5
Market Segments
Small-Business (51.4% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Loqate excels in Data Capture with a score of 9.6, making it a preferred choice for businesses needing accurate and efficient data entry. In contrast, Smarty's data capture capabilities, while solid, do not match this level of performance.
- Reviewers mention that Smarty offers a more user-friendly experience with an Ease of Use score of 9.3 compared to Loqate's 9.0. This makes Smarty a better option for teams looking for a straightforward implementation without extensive training.
- G2 users highlight Loqate's superior Geocoding accuracy, scoring 9.7, which is crucial for businesses that rely on precise location data. Smarty, while competent, does not reach the same level of accuracy, which can impact user satisfaction.
- Users on G2 note that Smarty provides a Free Trial, allowing potential customers to test the software before committing, whereas Loqate operates on a Pay As You Go model, which may not be as appealing for those wanting to evaluate the product first.
- Reviewers mention that Loqate's International Verification feature scores 8.5, which is beneficial for businesses operating globally. Smarty's score of 7.5 indicates it may not be as robust in this area, potentially limiting its appeal for international operations.
- Users say that Smarty's Automation features, scoring 8.9, are more advanced compared to Loqate's 8.3, making it a better choice for businesses looking to streamline their processes and reduce manual work.
Featured Products
Sponsored
Byteplant Address Validator
(22)
Data Quality
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PostGrid Address Verification
(127)
Data Quality
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Pricing
Entry-Level Pricing
Loqate
Start-up
Pay As You Go
200 Lookups Per Month
- Address capture
- Address verification
- 24/5 support
Smarty
US Autocomplete Pro
Free Trial
Per Month
Lighting fast US autocomplete API that suggests real, standardized and validated addresses.
- Predicts PO Boxes, APOs, FPOs
- Predicts apartment numbers, suites, unit numbers
- Immediately provides address suggestions beginning with first keystroke
Free Trial
Loqate
Free Trial is available
Smarty
Free Trial is available
Ratings
Meets Requirements
9.0
44
9.2
218
Ease of Use
8.9
44
9.3
222
Ease of Setup
8.8
28
9.1
173
Ease of Admin
8.4
23
9.1
147
Quality of Support
9.0
39
9.1
183
Has the product been a good partner in doing business?
9.0
20
9.3
148
Product Direction (% positive)
9.2
44
8.4
205
Features by Category
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
9.6
13
Not enough data
9.3
12
Not enough data
9.3
12
Not enough data
9.0
12
Map Creation
Not enough data
9.8
14
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.5
11
Analysis
Not enough data
9.4
11
Not enough data
9.8
11
Not enough data
9.7
11
Cartography
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.5
11
Not enough data
Analysis
7.7
11
Not enough data
8.5
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Reporting
8.2
11
Not enough data
8.3
10
Not enough data
8.5
11
Not enough data
Business Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
7.4
11
7.9
85
7.2
12
7.9
87
Functionality
8.3
14
9.2
163
7.6
11
8.9
126
8.2
12
8.6
120
7.6
12
7.4
88
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
Not enough data
Not enough data
Platform Basics - Phone Verification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Features - Phone Verification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Phone Verification
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.2
6
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
Management
Not enough data
Not enough data
8.3
5
Not enough data
9.4
6
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Loqate and Smarty are categorized as Address Verification and GIS
Unique Categories
Loqate is categorized as Phone Verification, Store Locator, Location Intelligence, Data Quality, Email Verification, Identity Verification, and SAP Store
Smarty has no unique categories
Reviews
Reviewers' Company Size
Loqate
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smarty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.9%
Consulting
6.7%
Retail
6.7%
Information Technology and Services
6.7%
Hospitality
6.7%
Other
64.4%
Computer Software
10.1%
Financial Services
7.8%
Non-Profit Organization Management
6.4%
Retail
6.1%
Insurance
5.1%
Other
64.5%
Most Helpful Reviews
Loqate
Most Helpful Favorable Review
Ahsan N.
Verified User in Computer & Network Security
I use this software personally for data validation, I feels it is best software for data validation. I am highly recommend to other for using this software in your company. Ease of Use Ease of Implementation Frequency of Use
Most Helpful Critical Review
Verified User in Retail
They lured us into a more expensive plan than we needed despite there being more suitable options available.
Smarty
Most Helpful Favorable Review
Peter L.
Verified User in Computer Software
Smarty's API is quick and simple to use. They provide excellent tools on their site as well for a quick lookup.
Most Helpful Critical Review
Verified User in Consumer Services
N/A - I can't think of anything to dislike.
Ahsan N.
Verified User in Computer & Network Security
I use this software personally for data validation, I feels it is best software for data validation. I am highly recommend to other for using this software in your company. Ease of Use Ease of Implementation Frequency of Use
Peter L.
Verified User in Computer Software
Smarty's API is quick and simple to use. They provide excellent tools on their site as well for a quick lookup.
Verified User in Retail
They lured us into a more expensive plan than we needed despite there being more suitable options available.
Verified User in Consumer Services
N/A - I can't think of anything to dislike.
Alternatives
Discussions
Do you provide a Service Level Agreement?
2 comments
Official Response from Loqate
Yes, if you choose a Premium plan (for large volumes), you will automatically have access to our SLA.Read more
Loqate has no more discussions with answers
How do we set up Smarty Street with our tool so we can validate addresses automatically
1 comment
DP
Hey Xander, I work for SmartyStreets, and we can help you to get this incorporated into your dashboard.
We can help you over the phone, via chat or email...Read more
Smarty has no more discussions with answers
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