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Compare Fivetran and Supermetrics 
At a Glance
Market Segments
Mid-Market (56.4% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Free
Starting at €29.00 1 user Per Month
Fivetran
Star Rating
(430)4.2 out of 5
Market Segments
Mid-Market (56.4% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSupermetrics
Star Rating
(788)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Fivetran excels in "Cloud Extraction" with a score of 8.8, making it a preferred choice for businesses needing seamless data integration from various cloud sources. In contrast, Supermetrics, while strong, scores slightly lower at 8.2 for "Loading," indicating a potential lag in data transfer efficiency.
- Reviewers mention that Fivetran's "Automation" feature is highly rated at 8.9, allowing for streamlined data workflows without manual intervention. Supermetrics, with a score of 8.6 in the same category, offers automation but may not match the level of efficiency that Fivetran provides.
- G2 users highlight Fivetran's superior "Ease of Setup" with a score of 9.1, which is particularly beneficial for teams looking to implement data solutions quickly. Supermetrics, scoring 8.2, may require more time for setup, which could be a consideration for smaller businesses with limited resources.
- Reviewers say that Fivetran's "Data Cleaning" feature, scoring 7.0, is an area for improvement, as users have noted challenges in ensuring data quality. In contrast, Supermetrics shines in this area with a score of 8.1, indicating a more robust approach to maintaining clean and reliable data.
- Users on G2 report that Supermetrics offers better "Reporting" capabilities, scoring 8.6 compared to Fivetran's 7.4. This suggests that Supermetrics may provide more comprehensive insights and customizable reports, which are crucial for marketing and analytics teams.
- Reviewers mention that both products have strong "API / Integrations" capabilities, with Fivetran scoring 8.4 and Supermetrics slightly lower at 8.0. However, users have noted that Fivetran's integrations are particularly seamless, making it easier to connect with various data sources without extensive configuration.
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Pricing
Entry-Level Pricing
Fivetran
Free Plan
Free
For individuals automating ELT for small volumes of data.
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Fivetran
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.4
306
8.5
597
Ease of Use
9.0
312
8.2
606
Ease of Setup
9.1
233
8.1
391
Ease of Admin
8.8
207
8.0
364
Quality of Support
8.0
287
7.8
542
Has the product been a good partner in doing business?
8.2
203
8.2
359
Product Direction (% positive)
7.6
270
7.9
556
Features by Category
Metrics
Not enough data
8.6
301
Not enough data
8.3
282
Not enough data
8.1
254
Not enough data
8.5
282
Not enough data
8.0
272
Not enough data
7.9
242
Not enough data
8.0
242
Not enough data
8.6
313
Not enough data
7.8
260
Reporting
Not enough data
8.1
301
Not enough data
7.9
270
Not enough data
8.4
295
Not enough data
8.1
283
Not enough data
7.6
243
Not enough data
Feature Not Available
Not enough data
8.7
316
Other
Not enough data
8.2
263
Not enough data
8.0
233
Not enough data
7.3
210
Not enough data
8.6
308
Not enough data
8.4
259
Not enough data
7.3
199
Not enough data
7.5
208
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
264
Not enough data
7.5
204
Not enough data
8.1
303
Not enough data
8.0
287
Functionality
8.4
143
Not enough data
8.5
137
Not enough data
8.3
121
Not enough data
7.0
108
Not enough data
8.8
130
Not enough data
6.5
103
Not enough data
Diverse Extraction Points
8.4
143
Not enough data
Management
7.5
89
8.6
64
7.0
83
8.1
54
Functionality
9.0
111
8.7
55
7.8
101
8.2
59
8.9
109
8.2
58
8.9
107
8.5
61
8.5
106
Feature Not Available
Management
7.3
63
Not enough data
8.2
56
Not enough data
8.5
74
Not enough data
8.1
79
Not enough data
Solution Provision
7.3
52
Not enough data
8.3
68
Not enough data
7.5
51
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
303
|
Verified
Not enough data
8.7
339
|
Verified
Not enough data
7.9
270
|
Verified
Not enough data
7.9
287
|
Verified
Not enough data
8.1
150
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
339
|
Verified
Not enough data
8.9
364
|
Verified
Not enough data
8.1
263
|
Verified
Not enough data
8.4
312
|
Verified
Not enough data
7.9
264
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fivetran and Supermetrics are categorized as ETL Tools
Unique Categories
Fivetran is categorized as Data Replication and Data Extraction
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Fivetran
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.9%
Information Technology and Services
13.5%
Financial Services
9.6%
Retail
5.5%
Marketing and Advertising
5.1%
Other
51.3%
Marketing and Advertising
54.0%
Retail
5.1%
Computer Software
3.2%
Information Technology and Services
2.3%
Online Media
1.9%
Other
33.5%
Most Helpful Reviews
Fivetran
Most Helpful Favorable Review
Andrew S.
Verified User in Investment Management
We love the range of connecters and destinations, the security (we work with investment managers) and the ability to embed Powered by Fivetran into our customer experience.
Most Helpful Critical Review
jacob N.
Verified User in Machinery
I have been using Fivetran for three months now and have been through 3 Account managers (Due to restructuring). My current manager tricked me into an annual contract by promising me discounts which were never applied. The costing is calculated based on...
Supermetrics
Most Helpful Favorable Review
Verified User in Computer Software
I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create...
Most Helpful Critical Review
Verified User in Marketing and Advertising
So far in the last 1 year we have faced n number of issues from them and they don't even respond properly
Andrew S.
Verified User in Investment Management
We love the range of connecters and destinations, the security (we work with investment managers) and the ability to embed Powered by Fivetran into our customer experience.
Verified User in Computer Software
I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create...
jacob N.
Verified User in Machinery
I have been using Fivetran for three months now and have been through 3 Account managers (Due to restructuring). My current manager tricked me into an annual contract by promising me discounts which were never applied. The costing is calculated based on...
Verified User in Marketing and Advertising
So far in the last 1 year we have faced n number of issues from them and they don't even respond properly
Discussions
Is Fivetran an ETL tool?
2 comments
NV
Fivetran is an ELT Tool, specifically for Extracting the data from source and Loading the data into the Destination. This tool works in conjunction with...Read more
Can Fivetran implement a feature to auto download / refresh data into a spreadsheet ? That would be great.
1 comment
JL
Hi George,
Thanks for reaching out. All feature requests are logged via our Support Portal. Please submit your feature request here:...Read more
Do plan to partner with smaller software companies to add to your selection of available connectors?
1 comment
MP
Did you already asked their support? They offer a also cloud functions and other solutions to connect also other sources.Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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