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- Microsoft Dynamics 365 Customer Insights
- Google Analytics
- Microsoft Dynamics 365 Customer Insights-vs-Google Analytics
Compare Dynamics 365 Customer Insights and Google Analytics 
At a Glance
Market Segments
Mid-Market (75.0% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Dynamics 365 Customer Insights
Star Rating
(19)4.0 out of 5
Market Segments
Mid-Market (75.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 Customer InsightsGoogle Analytics
Star Rating
(6,467)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsFeatured Products
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(16)
Digital Analytics
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(31)
Digital Analytics
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(1036)
Digital Analytics
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Dynamics 365 Customer Insights vs Google Analytics
- Reviewers felt that Google Analytics meets the needs of their business better than Dynamics 365 Customer Insights.
- When comparing quality of ongoing product support, reviewers felt that Dynamics 365 Customer Insights is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics over Dynamics 365 Customer Insights.
Pricing
Entry-Level Pricing
Dynamics 365 Customer Insights
No pricing availableGoogle Analytics
No pricing availableFree Trial
Dynamics 365 Customer Insights
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.2
11
9.0
5,377
Ease of Use
7.2
10
7.8
5,404
Ease of Setup
Not enough data
7.9
2,611
Ease of Admin
Not enough data
8.2
2,544
Quality of Support
8.1
8
7.5
4,469
Has the product been a good partner in doing business?
Not enough data
8.3
2,332
Product Direction (% positive)
6.8
11
8.5
5,258
Features by Category
Metrics
Not enough data
9.0
3902
Not enough data
8.7
3887
Not enough data
8.7
3826
Not enough data
8.6
3510
Not enough data
8.4
3280
Not enough data
8.4
3488
Not enough data
8.5
3538
Not enough data
8.6
3601
Not enough data
8.2
3195
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3439
Not enough data
8.2
3156
Not enough data
8.4
3395
Not enough data
8.5
3336
Not enough data
8.3
3016
Not enough data
8.5
3554
Other
Not enough data
8.5
3584
Not enough data
8.5
3402
Not enough data
8.4
3192
Not enough data
8.7
3327
Not enough data
8.5
2605
Not enough data
8.0
2335
Not enough data
8.2
2709
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.5
2530
Not enough data
8.2
2242
Not enough data
8.9
3364
Not enough data
8.9
3472
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1150
Not enough data
8.8
1110
Not enough data
9.1
1122
Tracking & Reporting
Not enough data
8.6
994
Not enough data
8.9
1137
Not enough data
8.5
1044
Not enough data
8.9
1152
Not enough data
8.7
1096
Not enough data
8.6
1072
Metrics
Not enough data
8.8
208
Not enough data
8.6
204
Not enough data
8.7
198
Not enough data
8.5
207
Not enough data
8.8
211
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1080
Not enough data
8.9
1447
Not enough data
8.4
1211
Metrics
Not enough data
8.9
1419
Not enough data
8.9
1454
Not enough data
8.9
1456
Not enough data
8.7
1373
Not enough data
8.7
1388
Not enough data
8.4
1324
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.8
208
Not enough data
8.6
204
Not enough data
8.7
198
Not enough data
8.5
207
Not enough data
8.8
211
Categories
Categories
Shared Categories
Dynamics 365 Customer Insights and Google Analytics share no categories
Unique Categories
Dynamics 365 Customer Insights is categorized as Customer Data Platform (CDP)
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Dynamics 365 Customer Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Accounting
12.5%
Staffing and Recruiting
6.3%
Sports
6.3%
Retail
6.3%
Management Consulting
6.3%
Other
62.5%
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.7%
Most Helpful Reviews
Dynamics 365 Customer Insights
Most Helpful Favorable Review
Verified User in Sports
Goal tracking and leader boards. Loved the way Dynamics tracked the leader boards and goals for all the reps. Was very easy to see where you were to goal and how much needed to be produced.
Most Helpful Critical Review
Verified User in Legal Services
I wish that the word options in Microsoft were a little more user friendly and visible.
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Jon F.
Verified User in Entertainment
My chief gripe with Google Analytics is that, looking at the search terms site visitors use, Google Analytics knows only 1% of the term. 99% are "(not provided)."
Verified User in Sports
Goal tracking and leader boards. Loved the way Dynamics tracked the leader boards and goals for all the reps. Was very easy to see where you were to goal and how much needed to be produced.
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Verified User in Legal Services
I wish that the word options in Microsoft were a little more user friendly and visible.
Jon F.
Verified User in Entertainment
My chief gripe with Google Analytics is that, looking at the search terms site visitors use, Google Analytics knows only 1% of the term. 99% are "(not provided)."
Alternatives
Discussions
Dynamics 365 Customer Insights has no discussions with answers
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How would you compare google analytics with something else
4 comments
TS
There's quite a few. The thing to remember is the free version of google analytics is sampled data. The paid version is not. Most paid analytics solution are...Read more
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