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Compare Comscore and Similarweb 
At a Glance
Market Segments
Mid-Market (44.3% of reviews)
Mid-Market (42.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Comscore
Star Rating
(72)4.1 out of 5
Market Segments
Mid-Market (44.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about ComscoreSimilarweb
Star Rating
(981)4.5 out of 5
Market Segments
Mid-Market (42.5% of reviews)
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Comscore excels in Audience Targeting with a score of 8.7, while Similarweb follows closely with 8.1. Reviewers mention that Comscore's targeting capabilities allow for more precise marketing strategies.
- Reviewers mention that Similarweb shines in SEO Auditing with a score of 7.9 compared to Comscore's 7.6. Users on G2 appreciate Similarweb's comprehensive SEO tools, which help in tracking changes effectively.
- G2 users highlight that Comscore's Real-Time Reporting feature scores 8.0, outperforming Similarweb's 7.0. Reviewers say that this capability is crucial for timely decision-making in marketing campaigns.
- Users say that Similarweb offers superior Content Creation Tools with a score of 7.7, while Comscore scores 7.0. Reviewers mention that Similarweb's tools facilitate better content management and curation.
- Reviewers mention that Comscore's Data Migration process is rated higher at 8.3 compared to Similarweb's 7.6. Users report that Comscore provides a smoother transition for businesses switching platforms.
- Users on G2 report that Similarweb's Custom Reports and Dashboards feature scores 7.6, slightly better than Comscore's 7.4. Reviewers say that Similarweb's customization options allow for more tailored insights into performance metrics.
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Pricing
Entry-Level Pricing
Comscore
No pricing availableSimilarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Comscore
No trial information availableSimilarweb
Free Trial is available
Ratings
Meets Requirements
8.3
62
8.5
800
Ease of Use
7.8
63
8.6
808
Ease of Setup
8.1
27
8.7
311
Ease of Admin
8.0
25
8.6
262
Quality of Support
7.8
56
8.7
709
Has the product been a good partner in doing business?
8.2
26
8.7
267
Product Direction (% positive)
8.2
59
8.9
762
Features by Category
Metrics
7.8
22
Not enough data
7.4
24
Not enough data
7.4
19
Not enough data
7.3
19
Not enough data
7.3
18
Not enough data
7.1
17
Not enough data
6.9
17
Not enough data
7.1
17
Not enough data
7.3
16
Not enough data
Reporting
7.8
19
Not enough data
7.5
23
Not enough data
7.3
21
Not enough data
8.8
24
Not enough data
7.1
21
Not enough data
7.2
17
Not enough data
7.4
21
Not enough data
Other
7.9
21
Not enough data
8.3
22
Not enough data
7.7
19
Not enough data
7.8
20
Not enough data
7.5
14
Not enough data
7.4
14
Not enough data
7.1
16
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.0
14
Not enough data
7.1
15
Not enough data
7.8
18
Not enough data
7.7
20
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
452
Not enough data
Feature Not Available
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
479
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
8.2
483
Not enough data
8.4
485
SEO Auditing & Monitoring
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
123
Not enough data
Feature Not Available
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
7.6
124
Not enough data
8.4
179
Not enough data
8.2
144
Not enough data
7.8
131
Not enough data
8.1
135
SEO Reporting
Not enough data
9.1
181
Not enough data
8.7
162
Not enough data
8.3
150
Not enough data
Feature Not Available
Generative AI
Not enough data
7.2
40
Not enough data
7.1
40
Data collection
Not enough data
7.1
260
Not enough data
Feature Not Available
Not enough data
7.8
334
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
327
|
Verified
Segment Trending
Not enough data
8.4
435
|
Verified
Not enough data
7.5
367
Not enough data
8.3
408
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
409
Not enough data
8.4
434
|
Verified
Not enough data
7.6
315
|
Verified
Platform
Not enough data
8.4
444
|
Verified
Not enough data
8.3
379
|
Verified
Not enough data
7.3
305
|
Verified
Not enough data
7.4
296
|
Verified
Not enough data
7.8
323
|
Verified
Not enough data
7.9
304
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
7.6
192
8.6
6
7.5
173
8.9
6
7.8
189
8.6
6
7.1
202
9.2
6
8.1
212
8.6
6
8.0
202
8.6
6
7.9
200
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.6
6
7.9
199
9.3
5
6.9
158
Platform Basics
Not enough data
8.4
209
Not enough data
7.4
185
Not enough data
8.1
217
Platform Data
Not enough data
7.4
155
Not enough data
7.9
180
Not enough data
8.8
218
Not enough data
7.6
176
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Architecture
Not enough data
Not enough data
Not enough data
Not enough data
Tools
7.7
5
7.5
94
8.3
5
8.7
123
8.3
5
7.8
99
Metrics
7.7
5
8.0
102
7.0
5
8.3
112
7.3
5
8.3
114
7.7
5
8.0
105
6.7
5
7.7
103
8.0
5
8.7
115
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.5
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
7.6
7
Not enough data
6.4
6
Not enough data
Campaign Activity
8.1
7
Not enough data
7.4
7
Not enough data
7.2
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.6
7
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Comscore and Similarweb are categorized as Digital Advertising Intelligence and Content Analytics
Unique Categories
Comscore is categorized as Digital Analytics and Marketing Analytics
Similarweb is categorized as Paid Search Intelligence, Competitive Intelligence, Market Intelligence, SEO Tools, and Data as a Service (DaaS)
Reviews
Reviewers' Company Size
Comscore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.4%
Broadcast Media
8.6%
Online Media
4.3%
Publishing
2.9%
Information Technology and Services
2.9%
Other
20.0%
Marketing and Advertising
26.9%
Retail
7.3%
Financial Services
6.6%
Information Technology and Services
5.7%
Computer Software
4.1%
Other
49.3%
Most Helpful Reviews
Comscore
Most Helpful Favorable Review
Verified User in Marketing and Advertising
It's crucial for agencies to have access to comScore. It is an industry standard for measuring digital properties (e.g. unique visitors) across multiple media vehicles (e.g. desktop & mobile). It is also a great planning tool to determine best...
Most Helpful Critical Review
Verified User in Marketing and Advertising
The product came with lots of bugs. For example, the log-in doesn't allow your password to be remembered.
Similarweb
Most Helpful Favorable Review
Sai Ganesh R.
Verified User in Marketing and Advertising
One of the best features is the ability to export custom dashboards in the form of PPTs which saves plenty of time as they can be directly used with minor changes in the presentations. A direct comparison with our competitors of choice helps in benchmarking...
Most Helpful Critical Review
Verified User in Marketing and Advertising
This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...
Verified User in Marketing and Advertising
It's crucial for agencies to have access to comScore. It is an industry standard for measuring digital properties (e.g. unique visitors) across multiple media vehicles (e.g. desktop & mobile). It is also a great planning tool to determine best...
Sai Ganesh R.
Verified User in Marketing and Advertising
One of the best features is the ability to export custom dashboards in the form of PPTs which saves plenty of time as they can be directly used with minor changes in the presentations. A direct comparison with our competitors of choice helps in benchmarking...
Verified User in Marketing and Advertising
The product came with lots of bugs. For example, the log-in doesn't allow your password to be remembered.
Verified User in Marketing and Advertising
This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...
Discussions
What vital service does Comscore provide to websites?
2 comments
SU
Thank you!Read more
What is Comscore used for?
1 comment
SL
Comscore is a reliable partner for planning, monetization, and media evaluation across all platformsRead more
Comscore has no more discussions with answers
The text appears to be a repetition of the letter 'f' and does not contain any meaningful content to translate.
2 comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
Can I see what e-Commerce platform that use by the website?
1 comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
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