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Compare Cognism and ZoomInfo Sales 
At a Glance
Market Segments
Mid-Market (52.0% of reviews)
Mid-Market (48.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Cognism
Star Rating
(1,014)4.6 out of 5
Market Segments
Mid-Market (52.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about CognismZoomInfo Sales
Star Rating
(8,746)4.5 out of 5
Market Segments
Mid-Market (48.0% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about ZoomInfo SalesSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Cognism excels in Ease of Use with a score of 9.1 compared to ZoomInfo Sales' 8.8. Reviewers mention that the intuitive interface and streamlined navigation make it easier for teams to adopt and utilize the software effectively.
- Reviewers mention that Cognism offers superior Quality of Support, scoring 9.4 against ZoomInfo Sales' 8.7. Users appreciate the responsiveness and helpfulness of the support team, often highlighting quick resolution times for issues.
- Users on G2 say that Cognism's Lead Enrichment features are slightly more effective, scoring 8.5 compared to ZoomInfo Sales' 8.6. However, both products are noted for their robust capabilities in enhancing lead data.
- Reviewers mention that Cognism provides better Contact Data Accuracy with a score of 8.0, while ZoomInfo Sales scores 7.7. Users highlight that accurate contact information is crucial for their outreach efforts, and Cognism delivers more reliable data.
- G2 users report that Cognism shines in Browser Extension functionality, scoring 9.1 compared to ZoomInfo Sales' 8.7. Reviewers appreciate the seamless integration of the extension with their daily workflows, making data access more convenient.
- Users say that both products perform well in Reporting/Dashboards, with equal scores of 8.2. However, reviewers mention that Cognism's reporting features are more customizable, allowing for tailored insights that better meet their specific needs.
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Pricing
Entry-Level Pricing
Cognism
No pricing availableZoomInfo Sales
No pricing availableFree Trial
Cognism
No trial information availableZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.8
850
8.7
7,169
Ease of Use
9.1
866
8.8
7,243
Ease of Setup
9.1
442
8.9
1,984
Ease of Admin
9.0
177
8.7
1,440
Quality of Support
9.2
785
8.7
6,412
Has the product been a good partner in doing business?
9.3
179
8.6
1,454
Product Direction (% positive)
9.3
815
8.7
6,930
Features by Category
Data Availability
8.4
500
8.3
4105
|
Verified
8.6
493
8.5
4079
|
Verified
8.1
463
|
Verified
8.2
2742
|
Verified
7.7
231
8.0
252
Data Accuracy
7.9
491
7.7
4104
|
Verified
8.3
479
8.2
4069
|
Verified
7.8
228
8.1
251
Agentic AI - Sales Intelligence
6.6
15
7.7
5
7.0
15
8.0
5
7.3
15
8.0
5
7.8
15
7.7
5
7.6
15
8.3
5
7.3
15
8.0
5
Platform
Feature Not Available
Feature Not Available
8.4
359
|
Verified
8.6
1197
|
Verified
8.7
376
8.6
1493
|
Verified
8.0
307
8.2
1241
|
Verified
Feature Not Available
7.7
935
|
Verified
8.3
337
8.2
1117
|
Verified
Features
8.5
452
8.4
3257
|
Verified
8.5
432
8.4
3267
|
Verified
8.1
430
|
Verified
8.0
3018
|
Verified
8.3
439
|
Verified
8.3
3296
|
Verified
8.7
472
|
Verified
8.6
4018
|
Verified
7.6
320
8.1
3190
|
Verified
7.9
381
Feature Not Available
7.9
400
|
Verified
8.0
2558
|
Verified
7.6
387
|
Verified
7.8
1103
|
Verified
Lead Intelligence
Not enough data
8.6
1252
|
Verified
Not enough data
8.7
1280
Not enough data
8.6
1262
Lead Management
Not enough data
8.6
1243
Not enough data
8.3
1206
Not enough data
8.8
1292
Marketing Campaigns
Not enough data
8.0
1091
Not enough data
7.9
1081
Not enough data
7.9
1037
Not enough data
8.1
1082
Not enough data
8.4
1135
Campaign Execution
Not enough data
8.0
1053
Not enough data
8.6
1193
Not enough data
8.5
1178
Not enough data
8.4
1134
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
306
Not enough data
8.6
441
|
Verified
Not enough data
8.5
438
Not enough data
8.0
412
|
Verified
Organization
Not enough data
8.4
427
Not enough data
8.5
448
Not enough data
8.5
438
|
Verified
Performance Analysis
Not enough data
8.3
432
Not enough data
8.4
427
|
Verified
Sales Analysis
Not enough data
8.0
418
Not enough data
8.3
427
Generative AI
Not enough data
7.9
237
Not enough data
7.9
237
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.2
850
|
Verified
Not enough data
8.2
859
|
Verified
Not enough data
7.7
822
|
Verified
Not enough data
8.0
802
Not enough data
8.6
865
|
Verified
Not enough data
7.8
800
|
Verified
Not enough data
8.1
818
Repeatability and Reportability
Not enough data
8.3
828
|
Verified
Not enough data
8.3
827
|
Verified
Not enough data
8.3
811
|
Verified
Not enough data
8.1
808
Not enough data
7.5
761
AI and Automation
Not enough data
8.3
813
Not enough data
8.4
824
|
Verified
Not enough data
7.9
774
Not enough data
8.4
823
Not enough data
7.9
765
Generative AI
Not enough data
7.5
605
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Dialing Options
Not enough data
8.8
120
|
Verified
Not enough data
8.7
120
|
Verified
Not enough data
8.4
114
Agent Tools
Not enough data
8.0
99
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
115
|
Verified
Not enough data
8.4
111
|
Verified
Automation
Not enough data
8.3
103
Not enough data
8.2
97
|
Verified
Not enough data
8.3
100
Not enough data
8.5
106
Not enough data
8.4
110
|
Verified
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.5
1014
Not enough data
8.6
1014
Not enough data
7.7
679
Platform Additional Functionality
Not enough data
8.7
983
Not enough data
8.4
727
Not enough data
8.1
674
Not enough data
8.6
756
Not enough data
8.4
763
Lead Intelligence
8.4
439
|
Verified
8.6
1215
8.4
436
|
Verified
8.7
1205
|
Verified
8.2
455
|
Verified
8.5
1236
|
Verified
8.1
422
|
Verified
8.5
1167
9.0
451
|
Verified
8.8
1193
Agentic AI - Lead Intelligence
7.2
18
Not enough data
Lead Monitoring
Not enough data
8.8
1378
|
Verified
Not enough data
8.7
1308
|
Verified
Not enough data
8.6
1280
|
Verified
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.0
860
Not enough data
8.6
1241
|
Verified
Not enough data
8.1
1167
|
Verified
Not enough data
8.6
1300
|
Verified
Analytics
Not enough data
8.8
1394
|
Verified
Not enough data
8.5
1278
|
Verified
Customization
Not enough data
8.2
1118
|
Verified
Not enough data
8.2
1169
|
Verified
Not enough data
8.1
1139
|
Verified
Not enough data
8.7
1321
|
Verified
Data collection
Not enough data
8.1
615
Not enough data
8.6
738
|
Verified
Not enough data
8.5
725
|
Verified
Not enough data
8.7
763
|
Verified
Not enough data
8.7
745
|
Verified
Segment Trending
Not enough data
8.4
673
|
Verified
Not enough data
8.1
638
Not enough data
8.1
626
|
Verified
Not enough data
8.1
648
Analysis
Not enough data
8.2
670
Not enough data
8.5
707
|
Verified
Not enough data
8.6
730
|
Verified
Platform
Not enough data
8.9
799
|
Verified
Not enough data
8.7
744
|
Verified
Not enough data
7.9
643
|
Verified
Not enough data
8.4
719
|
Verified
Not enough data
8.3
675
|
Verified
Not enough data
8.4
670
|
Verified
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.7
564
Not enough data
7.4
561
Agentic AI - Email Verification
Not enough data
Not enough data
Agentic AI - Lead Mining
7.2
17
Not enough data
6.6
17
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.6
493
Not enough data
8.6
487
Not enough data
8.6
449
Customizations
Not enough data
8.8
495
Not enough data
8.9
483
Not enough data
8.7
501
Not enough data
8.6
484
Not enough data
8.6
491
Generative AI
Not enough data
8.2
281
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
8.1
274
|
Verified
Not enough data
8.6
257
|
Verified
Not enough data
8.5
276
|
Verified
Not enough data
8.5
287
|
Verified
Not enough data
Not enough data
Contacts
Not enough data
8.6
246
|
Verified
Not enough data
8.7
276
|
Verified
Not enough data
8.8
280
|
Verified
Insights
Not enough data
8.4
276
|
Verified
Not enough data
8.6
281
|
Verified
Not enough data
8.2
273
|
Verified
Not enough data
8.5
283
|
Verified
Not enough data
8.6
277
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.9
81
8.4
964
8.3
119
8.5
983
Feature Not Available
8.4
954
Lead Management
8.7
125
8.4
899
Feature Not Available
8.1
638
8.5
124
8.5
911
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Data Availability - Marketing Account Intelligence
7.8
51
8.6
58
Data Accuracy - Marketing Account Intelligence
7.8
53
8.5
59
Categories
Categories
Shared Categories
Cognism and ZoomInfo Sales are categorized as Marketing Account Intelligence, Lead Intelligence, Sales Intelligence, and Lead Mining
Unique Categories
Cognism has no unique categories
Reviews
Reviewers' Company Size
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
20.7%
Marketing and Advertising
7.2%
Financial Services
6.0%
Staffing and Recruiting
3.8%
Other
37.3%
Computer Software
24.5%
Information Technology and Services
22.2%
Marketing and Advertising
4.8%
Staffing and Recruiting
4.7%
Telecommunications
3.5%
Other
40.3%
Most Helpful Reviews
Cognism
Most Helpful Favorable Review
Charlotte I.
Verified User in Market Research
What's helpful about Cognism is that I can easily find all prospect's data more easily with the help of LinkedIn. I like that all their company information and each prospect's details are on it.
Most Helpful Critical Review
Verified User in Computer Software
There are clearly internal issues at Cognism. Their support team is good but as distant as they can be (aka expect a million emails rather than just having a conversation - not their fault, just the process). Their CS managers seem to have all just been...
ZoomInfo Sales
Most Helpful Favorable Review
Lucas B.
Verified User in Computer Software
The usability of ZoomInfo is top tier. I love the extension that overlays right on my SalesForce or SalesLoft so I know I've got the best info for reaching my prospects. ZoomInfo will import contacts directly to my loft and salesforce to make the...
Most Helpful Critical Review
Josh L.
Verified User in Information Technology and Services
Everything. The product is not at all as advertised. While they claim 95% accuracy, that's only for direct dial numbers. Also, that's for the product as a whole so to get out of your contract you need to show less than 95% accuracy for everyone in the...
Charlotte I.
Verified User in Market Research
What's helpful about Cognism is that I can easily find all prospect's data more easily with the help of LinkedIn. I like that all their company information and each prospect's details are on it.
Lucas B.
Verified User in Computer Software
The usability of ZoomInfo is top tier. I love the extension that overlays right on my SalesForce or SalesLoft so I know I've got the best info for reaching my prospects. ZoomInfo will import contacts directly to my loft and salesforce to make the...
Verified User in Computer Software
There are clearly internal issues at Cognism. Their support team is good but as distant as they can be (aka expect a million emails rather than just having a conversation - not their fault, just the process). Their CS managers seem to have all just been...
Josh L.
Verified User in Information Technology and Services
Everything. The product is not at all as advertised. While they claim 95% accuracy, that's only for direct dial numbers. Also, that's for the product as a whole so to get out of your contract you need to show less than 95% accuracy for everyone in the...
Discussions
I'm unable to provide specific details about the amount of data I have access to, but I am trained on a diverse range of publicly available data up to October 2023.
1 comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
What is ZoomInfo used for?
6 comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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