Introducing G2.ai, the future of software buying.Try now
Compare Cognism and Lusha 
At a Glance
Market Segments
Mid-Market (52.1% of reviews)
Mid-Market (46.3% of reviews)
Entry-Level Pricing
No pricing available
Free 1 User Per Month
Cognism
Star Rating
(991)4.6 out of 5
Market Segments
Mid-Market (52.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about CognismLusha
Star Rating
(1,510)4.3 out of 5
Market Segments
Mid-Market (46.3% of reviews)
Entry-Level Pricing
Free 1 User Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Lusha excels in its Browser Extension feature, scoring 8.9, which allows for seamless integration with web browsing to gather contact information quickly. In contrast, Cognism's Browser Extension, while still strong at 9.1, is noted for its additional functionalities that enhance user experience.
- Reviewers mention that Cognism outperforms Lusha in Lead Validation with a score of 8.6 compared to Lusha's 8.0, indicating that Cognism provides more reliable data verification processes, which is crucial for maintaining data integrity.
- G2 users highlight that Lusha's Ease of Use is rated at 9.3, making it particularly user-friendly for new users. However, Cognism's score of 9.1 is also commendable, with users appreciating its intuitive interface but noting a slightly steeper learning curve.
- Reviewers say that Cognism shines in Data Accuracy, particularly with Company Data Accuracy rated at 8.3, compared to Lusha's 7.6. This suggests that Cognism provides more precise and reliable company information, which is vital for effective lead generation.
- Users on G2 report that Lusha's Lead Builder feature scores 8.3, which is effective for creating targeted lists. However, Cognism's Lead Builder is rated higher at 8.7, with users praising its advanced filtering options that allow for more tailored lead generation.
- Reviewers mention that Cognism's Quality of Support is significantly higher at 9.4 compared to Lusha's 8.0, indicating that users find Cognism's customer service more responsive and helpful, which can be a deciding factor for businesses needing reliable support.
Featured Products
Sponsored
Pocus
(123)
Sales Intelligence
Visit Website
Sponsored
momencio
(9)
Sales Intelligence
Visit Website
Pricing
Entry-Level Pricing
Cognism
No pricing availableLusha
Free
Free
1 User Per Month
50 emails & 5 phones
- Email Addresses
- Direct phone Numbers
- Landline phone numbers
Free Trial
Cognism
No trial information availableLusha
Free Trial is available
Ratings
Meets Requirements
8.8
837
8.4
1,281
Ease of Use
9.1
852
9.3
1,282
Ease of Setup
9.1
429
9.0
423
Ease of Admin
9.0
176
8.8
360
Quality of Support
9.2
774
8.0
1,073
Has the product been a good partner in doing business?
9.3
178
8.5
358
Product Direction (% positive)
9.3
801
8.2
1,252
Features by Category
Data Availability
8.4
489
7.8
612
8.6
482
7.8
515
8.1
452
|
Verified
7.5
466
|
Verified
7.7
220
8.2
24
Data Accuracy
7.9
480
7.5
617
8.3
469
7.6
516
7.9
218
7.8
24
Agentic AI - Sales Intelligence
5.8
6
Not enough data
6.7
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
Platform
Feature Not Available
Feature Not Available
8.4
350
|
Verified
8.4
206
|
Verified
8.7
367
8.4
228
8.0
298
8.1
193
|
Verified
Feature Not Available
7.6
29
8.3
328
8.2
156
Features
8.6
443
8.2
51
8.6
423
7.8
377
8.1
421
|
Verified
7.7
394
|
Verified
8.3
430
|
Verified
7.7
49
8.7
463
|
Verified
8.1
432
7.6
311
7.4
45
7.9
372
7.4
50
8.0
391
|
Verified
7.7
278
7.6
378
|
Verified
7.1
47
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
Feature Not Available
Not enough data
8.6
13
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
13
Not enough data
Feature Not Available
Not enough data
7.3
13
Repeatability and Reportability
Not enough data
8.5
13
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI and Automation
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
12
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
12
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.1
6
Platform Additional Functionality
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
8.1
6
Lead Intelligence
8.4
433
|
Verified
8.0
168
|
Verified
8.4
430
|
Verified
8.0
169
|
Verified
8.2
449
|
Verified
8.0
174
|
Verified
8.1
416
|
Verified
7.8
158
|
Verified
9.0
445
|
Verified
8.9
172
|
Verified
Agentic AI - Lead Intelligence
7.6
13
Not enough data
Lead Monitoring
Not enough data
8.2
200
|
Verified
Not enough data
8.2
198
|
Verified
Not enough data
8.1
62
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.9
35
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
193
|
Verified
Analytics
Not enough data
8.2
193
|
Verified
Not enough data
8.0
62
Customization
Not enough data
7.6
161
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
163
|
Verified
Not enough data
8.3
177
|
Verified
Agentic AI - Lead Mining
7.1
14
Not enough data
6.2
14
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.9
80
Not enough data
8.3
118
Not enough data
Feature Not Available
Not enough data
Lead Management
8.7
124
Feature Not Available
Feature Not Available
Feature Not Available
8.5
123
Feature Not Available
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Data Availability - Marketing Account Intelligence
7.8
50
Not enough data
Data Accuracy - Marketing Account Intelligence
7.8
52
Not enough data
Categories
Categories
Shared Categories
Cognism and Lusha are categorized as Marketing Account Intelligence, Lead Intelligence, Sales Intelligence, and Lead Mining
Unique Categories
Cognism has no unique categories
Reviews
Reviewers' Company Size
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lusha
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.8%
Information Technology and Services
20.7%
Marketing and Advertising
7.3%
Financial Services
6.1%
Staffing and Recruiting
3.8%
Other
37.2%
Information Technology and Services
20.6%
Computer Software
19.0%
Staffing and Recruiting
10.1%
Human Resources
5.9%
Marketing and Advertising
5.4%
Other
38.9%
Most Helpful Reviews
Cognism
Most Helpful Favorable Review
Verified User in Market Research
Cognism is very intuitive and has a wealth of features which can be used in various capacities within our business. I've been able to identify and contact potential leads as well as to check that the information we have on current clients is up to...
Most Helpful Critical Review
Simon S.
Verified User in Marketing and Advertising
Cognism hide their auto-renewal policy through a hyperlink on the contract you'll sign. If they were upfront about the auto-renewal (knowing no one would sign if they read it) it would be on page one of your agreement (not hidden behind hyperlinked...
Lusha
Most Helpful Favorable Review
Rich R.
Verified User in Staffing and Recruiting
The best app for finding phone numbers and info on individuals - quick and easy to use
Most Helpful Critical Review
[ID] W.
Verified User in Logistics and Supply Chain
I’m using the Professional Monthly Plan with 40 credits/month. But apparently, they “FORGOT” to tell you in the pricing plan that there is also a SEARCH QUOTA (this is different from the credits; that you can use to open a prospect’s contact information)....
Verified User in Market Research
Cognism is very intuitive and has a wealth of features which can be used in various capacities within our business. I've been able to identify and contact potential leads as well as to check that the information we have on current clients is up to...
Rich R.
Verified User in Staffing and Recruiting
The best app for finding phone numbers and info on individuals - quick and easy to use
Simon S.
Verified User in Marketing and Advertising
Cognism hide their auto-renewal policy through a hyperlink on the contract you'll sign. If they were upfront about the auto-renewal (knowing no one would sign if they read it) it would be on page one of your agreement (not hidden behind hyperlinked...
[ID] W.
Verified User in Logistics and Supply Chain
I’m using the Professional Monthly Plan with 40 credits/month. But apparently, they “FORGOT” to tell you in the pricing plan that there is also a SEARCH QUOTA (this is different from the credits; that you can use to open a prospect’s contact information)....
Discussions
I'm unable to provide specific details about the amount of data I have access to, but I am trained on a diverse range of publicly available data up to October 2023.
1 comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
To connect LinkedIn to Lusha, follow these steps:
1. Install the Lusha extension on your browser.
2. Log in to your LinkedIn account.
3. Open a LinkedIn profile you want to enrich.
4. Click on the Lusha icon in your browser toolbar.
5. Follow the prompts to connect and access contact information.
3 comments
BT
Install the Lusha Chrome extension: https://chrome.google.com/webstore/detail/lusha-easily-find-b2b-con/mcebeofpilippmndlpcghpmghcljajna Head over to...Read more
If looking to change from zoominfo to lusha is an advisable?
2 comments
JS
I would split it half and half, in my experience there is little overlap in the information the two provide.Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
