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Compare BrightEdge and Semrush 
At a Glance
Market Segments
Mid-Market (39.7% of reviews)
Small-Business (65.8% of reviews)
Entry-Level Pricing
No pricing available
$249.95 Per Month
BrightEdge
Star Rating
(691)4.4 out of 5
Market Segments
Mid-Market (39.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BrightEdgeSemrush
Star Rating
(2,667)4.5 out of 5
Market Segments
Small-Business (65.8% of reviews)
Entry-Level Pricing
$249.95 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that BrightEdge excels in Quality of Support, scoring 9.3 compared to Semrush's 8.6. Reviewers mention that the support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that Semrush has a slight edge in SEO Auditing with a score of 9.1 versus BrightEdge's 8.7. Users appreciate Semrush's comprehensive audit features that help identify SEO issues effectively.
- Users on G2 highlight that both products score equally in Keyword Research at 9.1, but reviewers say that BrightEdge's keyword suggestions are often more tailored to specific industries, enhancing its usability for mid-market clients.
- Reviewers mention that Semrush outperforms BrightEdge in Link Building, scoring 8.2 compared to 7.1. Users report that Semrush's tools for finding backlink opportunities are more robust and user-friendly.
- Users say that both platforms are comparable in Ease of Admin, scoring 8.6 each, but reviewers mention that BrightEdge's interface is more intuitive for managing multiple projects simultaneously.
- G2 users report that while both products offer strong SEO Change Tracking, Semrush's score of 8.9 slightly surpasses BrightEdge's 8.7, with users appreciating the real-time updates and alerts that keep them informed of changes in their rankings.
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Digital Analytics
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Pricing
Entry-Level Pricing
BrightEdge
No pricing availableSemrush
Guru
$249.95
Per Month
For SMB and growing marketing agencies. With Guru you get all the Pro features plus: Content Marketing Toolkit, Branded reports, Historical Data, and Extended limits.
- 30,000 results per report
- 5,000 reports per day
- Display advertising research
Free Trial
BrightEdge
No trial information availableSemrush
Free Trial is available
Ratings
Meets Requirements
8.8
561
8.9
2,154
Ease of Use
8.0
568
8.4
2,172
Ease of Setup
8.2
282
8.6
1,384
Ease of Admin
8.6
230
8.6
1,121
Quality of Support
9.3
554
8.6
1,868
Has the product been a good partner in doing business?
9.1
241
8.8
1,104
Product Direction (% positive)
9.1
554
8.9
2,063
Features by Category
Metrics
Not enough data
8.4
378
Not enough data
8.3
372
Not enough data
7.9
359
Not enough data
7.7
332
Not enough data
7.4
321
Not enough data
7.6
317
Not enough data
7.5
317
Not enough data
7.6
328
Not enough data
7.2
313
Reporting
Not enough data
8.1
369
Not enough data
8.2
358
Not enough data
7.8
342
Not enough data
7.8
343
Not enough data
7.9
339
Not enough data
7.7
319
Not enough data
8.1
355
Other
Not enough data
7.8
331
Not enough data
8.1
343
Not enough data
7.8
334
Not enough data
8.1
336
Not enough data
7.5
302
Not enough data
7.1
282
Not enough data
7.7
300
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.7
310
Not enough data
7.5
301
Not enough data
8.5
353
Not enough data
8.3
345
Social Analytics
Not enough data
8.9(won by default)
264
Not enough data
8.5(won by default)
246
Not enough data
8.8(won by default)
251
Not enough data
8.2(won by default)
220
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
190
Not enough data
8.1(won by default)
187
Reports & Dashboards
Not enough data
8.4(won by default)
250
Not enough data
8.9(won by default)
257
Not enough data
8.7(won by default)
244
Not enough data
7.8(won by default)
183
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
8.7
107
Not enough data
8.4
108
Not enough data
8.5
106
Formatting
Not enough data
8.2
105
Not enough data
8.1
100
Not enough data
8.0
96
Content
Not enough data
8.6
113
Not enough data
8.4
107
Not enough data
7.6
90
Product Type
Not enough data
8.5
99
Not enough data
7.9
98
Generative AI
Not enough data
8.3
23
Not enough data
8.0
19
Listing Management
Not enough data
8.5
213
|
Verified
Not enough data
8.2
209
|
Verified
Not enough data
8.4
212
|
Verified
Not enough data
8.5
224
|
Verified
Performance
Not enough data
8.3
230
|
Verified
Not enough data
8.7
233
|
Verified
Local Search Optimization
Not enough data
8.9
498
|
Verified
Not enough data
8.4
460
|
Verified
Not enough data
8.4
432
|
Verified
Not enough data
8.3
443
|
Verified
Not enough data
8.0
430
|
Verified
Not enough data
8.8
488
|
Verified
Platform Basics
Not enough data
8.5
470
Not enough data
8.6
487
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
444
Platform Content
Not enough data
7.4
387
Platform Reporting
Not enough data
8.1
456
Not enough data
8.4
467
Platform Basics
Not enough data
8.7
91
Not enough data
8.2
88
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
8.5
91
Content Planning
Not enough data
Feature Not Available
Not enough data
8.4
84
Not enough data
8.8
94
Marketing Campaign Performance
Not enough data
8.5
67
Not enough data
8.7
69
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
8.5
92
Not enough data
8.9
78
SEO Auditing & Monitoring
8.4
353
8.8
820
8.6
346
9.1
672
8.7
348
8.9
657
8.5
347
8.9
658
Agentic AI - SEO Tools
Not enough data
7.2
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.9
6
SEO Content & Rankings
7.1
407
8.2
1287
9.1
496
9.1
1386
8.9
468
8.9
1313
8.0
312
8.3
733
8.7
344
8.6
644
SEO Reporting
8.7
493
8.9
1362
8.6
360
8.6
816
8.4
358
8.4
771
7.8
264
7.9
654
Generative AI
7.8
156
6.7
221
7.8
154
6.8
220
Content & Collaboration
Not enough data
8.7
181
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
169
Not enough data
Feature Not Available
Not enough data
8.2
151
Social Management
Not enough data
8.7
218
Not enough data
8.8
212
Not enough data
Feature Not Available
Not enough data
8.4
209
Not enough data
7.8
186
Not enough data
8.0
160
Not enough data
7.7
132
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
102
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
88
Not enough data
8.1
80
Reporting
Not enough data
8.9
119
Not enough data
Feature Not Available
Not enough data
9.0
108
Not enough data
9.1
117
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
8.1
8
Not enough data
8.0
9
Platform Interoperability
Not enough data
8.5
75
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
89
Campaign Management
Not enough data
9.0
87
Not enough data
8.7
86
Not enough data
8.7
86
Not enough data
8.5
79
Not enough data
8.6
80
Not enough data
8.5
81
Not enough data
8.5
79
Not enough data
8.4
81
Not enough data
8.3
80
Not enough data
8.5
84
Not enough data
8.5
80
Not enough data
8.1
78
Not enough data
8.3
80
Targeting
Not enough data
8.6
82
Not enough data
8.5
78
Not enough data
8.5
77
Not enough data
8.7
77
Platform
Not enough data
8.5
80
Not enough data
8.7
87
Not enough data
9.0
86
Not enough data
9.0
87
Not enough data
8.7
83
Not enough data
8.6
82
Not enough data
8.4
77
Not enough data
8.5
79
Not enough data
8.6
82
Grammar Tools
Not enough data
8.4
18
Not enough data
9.0
21
Not enough data
8.0
17
Writing Support
Not enough data
7.4
19
Not enough data
8.3
18
Not enough data
7.4
19
Not enough data
7.7
19
Software Availability
Not enough data
8.5
19
Not enough data
8.3
18
Not enough data
7.1
19
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.6
162
Not enough data
8.1
189
|
Verified
Not enough data
8.2
180
|
Verified
Not enough data
7.6
162
|
Verified
Not enough data
8.1
180
Segment Trending
Not enough data
8.7
209
|
Verified
Not enough data
8.1
199
|
Verified
Not enough data
8.4
204
|
Verified
Not enough data
7.4
167
Analysis
Not enough data
8.3
199
Not enough data
8.6
221
|
Verified
Not enough data
8.3
182
|
Verified
Platform
Not enough data
8.7
223
|
Verified
Not enough data
8.4
203
|
Verified
Not enough data
7.7
179
|
Verified
Not enough data
8.3
201
|
Verified
Not enough data
8.1
176
|
Verified
Not enough data
8.2
172
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
119
Not enough data
7.7
104
Not enough data
8.4
120
Platform Data
Not enough data
8.2
108
Not enough data
8.5
114
Not enough data
8.7
123
Not enough data
8.4
109
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Planning
Not enough data
7.8
180
Publishing
Not enough data
7.7
182
Social Media
Not enough data
7.6
181
Planning
Not enough data
7.9
304
Generative AI
Not enough data
7.4
88
Not enough data
7.0
86
Not enough data
7.0
87
Not enough data
6.4
85
Not enough data
6.3
84
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
597
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
587
Not enough data
8.3
574
Not enough data
8.0
515
Not enough data
7.8
513
Not enough data
8.9
646
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
321
|
Verified
Not enough data
8.4
341
|
Verified
Not enough data
8.1
335
|
Verified
Not enough data
8.1
313
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.4
325
|
Verified
Not enough data
8.7
363
|
Verified
Not enough data
7.8
300
|
Verified
Not enough data
8.1
314
|
Verified
Not enough data
8.3
337
|
Verified
Not enough data
7.9
289
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightEdge and Semrush are categorized as SEO Tools
Unique Categories
BrightEdge is categorized as Generative Engine Optimization (GEO)
Semrush is categorized as Paid Search Intelligence, Marketing Calendar, Competitive Intelligence, AI Writing Assistant, Content Creation, Local Listing Management, Local SEO, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, Social Media Analytics, Social Media Suites, Social Media Management, Digital Analytics, and Proofreading
Reviews
Reviewers' Company Size
BrightEdge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Retail
6.3%
Computer Software
5.1%
Hospital & Health Care
4.9%
Financial Services
4.9%
Other
62.8%
Marketing and Advertising
29.9%
Information Technology and Services
8.7%
Computer Software
8.0%
Internet
4.2%
Retail
3.6%
Other
45.5%
Most Helpful Reviews
BrightEdge
Most Helpful Favorable Review
Verified User in Marketing and Advertising
The platform is the best all-in-one SEO solution for agencies currently available. It's not perfect, but no SEO tool or data software collector really is. It does a great job of consolidating data from multiple sources and overlaying it in order to show a...
Most Helpful Critical Review
Travis K.
Verified User in Computer Software
In practice, the projected page rank of a keyword after recommended changes are made is not as accurate as I had hoped and often overestimates results. In our particular case, not all of the recommendations were feasible which throws the whole estimate out...
Semrush
Most Helpful Favorable Review
Stephen D.
Verified User in Internet
Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Customer service is perhaps the worst I've ever experienced. Took MONTHS for them to fix bugs.
Verified User in Marketing and Advertising
The platform is the best all-in-one SEO solution for agencies currently available. It's not perfect, but no SEO tool or data software collector really is. It does a great job of consolidating data from multiple sources and overlaying it in order to show a...
Stephen D.
Verified User in Internet
Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...
Travis K.
Verified User in Computer Software
In practice, the projected page rank of a keyword after recommended changes are made is not as accurate as I had hoped and often overestimates results. In our particular case, not all of the recommendations were feasible which throws the whole estimate out...
Verified User in Marketing and Advertising
Customer service is perhaps the worst I've ever experienced. Took MONTHS for them to fix bugs.
Discussions
How do you feel about Content IQ?
2 comments
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 comment
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 comment
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 comments
HM
Nuclear Power Lighting Electrical EngineeringRead more
What can SEMrush do?
3 comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Does SEMrush have a free plan?
3 comments
BB
Yes they have a free plan where you can add 1 website.Read more
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