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Compare BrightEdge and Moz Pro

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At a Glance
BrightEdge
BrightEdge
Star Rating
(691)4.4 out of 5
Market Segments
Mid-Market (39.7% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about BrightEdge
Moz Pro
Moz Pro
Star Rating
(569)4.3 out of 5
Market Segments
Small-Business (58.1% of reviews)
Information
Entry-Level Pricing
Free Trial 1 User Per Month
Free Trial is available
Browse all 6 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Moz Pro excels in its Keyword Research feature, scoring 8.5, which reviewers mention provides comprehensive insights into keyword opportunities, while BrightEdge shines with a higher score of 9.1, indicating a more robust and user-friendly experience in this area.
  • Reviewers mention that BrightEdge offers superior SEO Change Tracking with a score of 8.7 compared to Moz Pro's 8.2, highlighting that users appreciate the detailed tracking of changes and their impact on rankings.
  • G2 users note that Moz Pro's Link Building feature, scoring 7.8, is less effective than BrightEdge's 7.1, with some reviewers expressing disappointment in the limited options for building quality backlinks.
  • Users on G2 report that BrightEdge's Data Visualization capabilities, scoring 8.6, are more intuitive and visually appealing than Moz Pro's 7.7, making it easier for users to interpret data and present findings.
  • Reviewers mention that the Quality of Support for BrightEdge, rated at 9.2, significantly outperforms Moz Pro's 8.5, with many users praising the responsiveness and helpfulness of the support team.
  • Users say that Moz Pro's SEO Auditing feature, with a score of 8.4, is effective but falls short of BrightEdge's 8.6, as reviewers highlight that BrightEdge provides more actionable insights and a more thorough analysis of SEO issues.
Featured Products
Pricing
Entry-Level Pricing
BrightEdge
No pricing available
Moz Pro
Free Trial
Free Trial
1 User Per Month
Browse all 6 pricing plans
Free Trial
BrightEdge
No trial information available
Moz Pro
Free Trial is available
Ratings
Meets Requirements
8.8
561
8.4
492
Ease of Use
8.0
568
8.6
495
Ease of Setup
8.2
282
8.8
291
Ease of Admin
8.6
230
8.9
229
Quality of Support
9.3
554
8.5
409
Has the product been a good partner in doing business?
9.1
241
8.9
220
Product Direction (% positive)
9.1
554
8.2
486
Features by Category
SEO Auditing & Monitoring
8.4
353
8.1
215
8.6
346
8.4
200
8.7
348
Feature Not Available
8.5
347
8.0
201
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
7.1
407
7.8
418
9.1
496
8.5
427
8.9
468
8.6
418
8.0
312
7.4
210
8.7
344
7.5
189
SEO Reporting
8.7
493
8.4
422
8.6
360
7.7
212
8.4
358
7.4
210
7.8
264
6.8
198
Generative AI
7.8
156
6.1
174
7.8
154
6.2
174
Generative Engine Optimization (GEO)Hide 10 FeaturesShow 10 Features
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Feature Not Available
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightEdge
BrightEdge
Moz Pro
Moz Pro
BrightEdge and Moz Pro are categorized as SEO Tools
Unique Categories
BrightEdge
BrightEdge is categorized as Generative Engine Optimization (GEO)
Moz Pro
Moz Pro has no unique categories
Reviews
Reviewers' Company Size
BrightEdge
BrightEdge
Small-Business(50 or fewer emp.)
21.2%
Mid-Market(51-1000 emp.)
39.7%
Enterprise(> 1000 emp.)
39.1%
Moz Pro
Moz Pro
Small-Business(50 or fewer emp.)
58.1%
Mid-Market(51-1000 emp.)
33.6%
Enterprise(> 1000 emp.)
8.3%
Reviewers' Industry
BrightEdge
BrightEdge
Marketing and Advertising
16.0%
Retail
6.3%
Computer Software
5.1%
Hospital & Health Care
4.9%
Financial Services
4.9%
Other
62.8%
Moz Pro
Moz Pro
Marketing and Advertising
30.9%
Information Technology and Services
9.0%
Computer Software
8.1%
Internet
7.8%
Retail
2.7%
Other
41.5%
Most Helpful Reviews
BrightEdge
BrightEdge
Most Helpful Favorable Review
Jamie J.
JJ
Jamie J.
Verified User in Internet

My favorite thing about BrightEdge is the organization of the data gathered. We provide reports on a monthly basis to our clients. BrightEdge reports make it easy to explain what is going in - whether it be a pie chart, line graph, etc. And every report can...

Most Helpful Critical Review
Travis K.
TK
Travis K.
Verified User in Computer Software

In practice, the projected page rank of a keyword after recommended changes are made is not as accurate as I had hoped and often overestimates results. In our particular case, not all of the recommendations were feasible which throws the whole estimate out...

Moz Pro
Moz Pro
Most Helpful Favorable Review
Benjamin C.
BC
Benjamin C.
Verified User in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Michael G.
MG
Michael G.
Verified User in Information Technology and Services

Let's see... No telephone number to call customer support. Too expensive. Way, way too expensive. In fact, I was paying $300 per month and for that price, I want to talk to a human if something breaks. You can't find their address or telephone number, no...

Alternatives
BrightEdge
BrightEdge Alternatives
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Moz Pro
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Discussions
BrightEdge
BrightEdge Discussions
How do you feel about Content IQ?
2 comments
Kit K.
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 comment
Jane P.
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 comment
Joylyn O.
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
Moz Pro
Moz Pro Discussions
How to get audit report of my website?
3 comments
Marcin P.
MP
The text is a suggestion to use more affordable tools like the SEO checker available at the provided link.Read more
What is Moz Pro used for?
2 comments
Sean P.
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What does Moz Pro do?
1 comment
Miro M.
MM
Moz Pro helps users monitor, manage, and improve their website's online visibility in search engines. With Moz Pro, users can perform keyword research, track...Read more