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Compare Blueshift and Iterable 
At a Glance
Market Segments
Mid-Market (53.9% of reviews)
Mid-Market (55.0% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Blueshift
Star Rating
(278)4.4 out of 5
Market Segments
Mid-Market (53.9% of reviews)
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansIterable
Star Rating
(675)4.4 out of 5
Market Segments
Mid-Market (55.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email marketing with a star rating of 9.0 for building and personalizing emails, while Blueshift follows closely with a rating of 8.8. Reviewers mention that Iterable's intuitive interface makes it easier to create visually appealing emails.
- Reviewers mention that Blueshift offers superior mobile optimization, scoring 8.6 compared to Iterable's 8.0. Users on G2 appreciate Blueshift's mobile-friendly features, which enhance user engagement on mobile devices.
- G2 users highlight that Blueshift shines in data enrichment with a score of 8.9, while Iterable lags behind at 7.0. Reviewers say that Blueshift's robust data sourcing capabilities allow for more comprehensive customer profiles.
- Users say that Iterable's campaign management features, particularly in triggered emails, score impressively at 9.1, matching Blueshift's performance. However, reviewers mention that Iterable's ease of use in setting up these campaigns is a significant advantage.
- Reviewers mention that Blueshift's quality of support is rated at 9.0, slightly higher than Iterable's 8.9. Users report that Blueshift's customer service is responsive and helpful, which is crucial for businesses needing quick resolutions.
- Users on G2 report that Iterable's audience segmentation capabilities are strong, with a score of 9.1, matching Blueshift's performance. However, reviewers say that Iterable's dynamic segmentation features are particularly praised for their effectiveness in targeting specific customer groups.
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Marketing Automation
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Pricing
Entry-Level Pricing
Blueshift
Cross-Channel Marketing Hub
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Supports channels such as e-Mail, SMS/MMS, Push notification, In-app messages, Paid media, Website, WhatsApp, Cloudapps
- Hundreds of pre-built integration so it works seamlessly with your MarTech stack
- Enhanced by Customer AI so your campaigns are personalized to each customer on a 1:1 basis
Iterable
No pricing availableFree Trial
Blueshift
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.7
231
8.5
557
Ease of Use
7.9
236
8.4
568
Ease of Setup
7.6
119
7.7
272
Ease of Admin
8.3
111
8.4
210
Quality of Support
9.0
228
8.9
543
Has the product been a good partner in doing business?
9.2
113
9.1
213
Product Direction (% positive)
9.1
225
9.0
550
Features by Category
Email Marketing
8.8
177
|
Verified
9.0
422
|
Verified
9.0
176
|
Verified
9.0
413
|
Verified
8.3
167
|
Verified
8.3
401
|
Verified
8.8
155
|
Verified
8.4
355
|
Verified
Online Marketing
7.7
76
6.3
232
|
Verified
8.4
134
|
Verified
8.3
362
|
Verified
8.3
150
|
Verified
8.4
394
|
Verified
8.6
135
|
Verified
8.1
360
|
Verified
Feature Not Available
6.9
235
|
Verified
Lead Management
8.4
106
|
Verified
7.4
269
|
Verified
8.3
115
|
Verified
7.4
299
|
Verified
9.1
157
|
Verified
8.6
390
|
Verified
8.3
90
6.8
241
|
Verified
8.6
96
|
Verified
7.7
266
|
Verified
8.5
118
|
Verified
7.1
256
|
Verified
8.4
95
|
Verified
7.3
245
|
Verified
8.6
96
|
Verified
7.4
247
|
Verified
Campaign Management
8.6
104
|
Verified
7.6
259
8.0
68
7.0
235
|
Verified
7.7
75
|
Verified
6.6
212
7.3
61
6.0
195
Social
Feature Not Available
5.9
176
Feature Not Available
6.3
183
Feature Not Available
5.9
183
Feature Not Available
5.8
183
Feature Not Available
6.0
193
Reporting & Analytics
8.3
163
|
Verified
7.6
393
|
Verified
8.1
103
|
Verified
6.6
258
|
Verified
7.7
91
|
Verified
6.6
248
|
Verified
7.7
98
|
Verified
6.6
246
|
Verified
Feature Not Available
5.9
200
|
Verified
Platform
8.4
99
|
Verified
8.0
299
|
Verified
8.2
89
|
Verified
8.4
300
|
Verified
8.7
103
|
Verified
8.5
307
|
Verified
8.2
57
7.3
197
8.6
89
|
Verified
8.0
281
|
Verified
8.7
104
|
Verified
8.3
307
|
Verified
8.0
61
|
Verified
7.0
214
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.3
100
|
Verified
7.8
309
|
Verified
8.5
102
|
Verified
8.1
304
|
Verified
7.9
77
|
Verified
7.6
250
|
Verified
Campaigns
Not enough data
8.3
142
Not enough data
8.7
143
Not enough data
8.0
129
Not enough data
8.7
152
Not enough data
8.5
150
Analytics
Not enough data
7.8
153
Not enough data
7.5
146
Optimization
Not enough data
8.2
149
Not enough data
8.5
151
Not enough data
7.6
122
Not enough data
7.9
136
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.7
41
Not enough data
8.4
40
Targeting
Not enough data
8.0
41
Not enough data
8.0
35
Triggered Content
Not enough data
6.9
30
Not enough data
9.0
40
Not enough data
9.1
39
Personalized Content
Not enough data
7.7
32
Not enough data
7.1
29
Not enough data
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.6
18
Not enough data
7.1
17
Not enough data
8.5
17
Not enough data
6.8
17
Not enough data
8.1
16
Not enough data
6.6
16
Not enough data
8.3
16
Not enough data
8.6
15
SMS Platform
Not enough data
8.0
17
Not enough data
7.9
17
Not enough data
7.1
14
Not enough data
5.8
13
Not enough data
6.9
14
Not enough data
8.5
16
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.9
53
|
Verified
7.9
8
8.8
53
|
Verified
7.9
8
Feature Not Available
8.1
7
8.8
55
|
Verified
8.3
8
Intelligence
8.5
66
|
Verified
8.6
7
8.4
60
|
Verified
7.9
7
8.7
67
|
Verified
7.6
7
Platform Basics
Not enough data
8.2
28
Not enough data
8.2
28
Platform Data
Not enough data
7.6
28
Not enough data
7.1
28
Not enough data
6.9
27
Not enough data
7.2
28
Platform Additional Functionality
Not enough data
7.2
27
Not enough data
7.1
26
Not enough data
6.7
27
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.3
120
|
Verified
Not enough data
7.7
164
|
Verified
Not enough data
6.5
106
|
Verified
Not enough data
6.9
134
|
Verified
Campaigns
Not enough data
7.0
109
Not enough data
8.3
139
|
Verified
Not enough data
7.7
118
|
Verified
Not enough data
6.1
96
|
Verified
Not enough data
9.2
159
|
Verified
Not enough data
9.1
157
|
Verified
Engagement
Not enough data
7.1
104
|
Verified
Platform
Not enough data
8.1
137
|
Verified
Not enough data
7.8
121
Not enough data
7.2
108
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Blueshift and Iterable are categorized as Customer Data Platform (CDP) and Marketing Automation
Unique Categories
Blueshift is categorized as Marketing Analytics
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.9%
Marketing and Advertising
9.0%
E-Learning
7.9%
Internet
6.7%
Retail
6.4%
Other
56.2%
Marketing and Advertising
11.3%
Health, Wellness and Fitness
9.0%
Financial Services
7.2%
Information Technology and Services
5.9%
Internet
4.5%
Other
62.0%
Most Helpful Reviews
Blueshift
Most Helpful Favorable Review
Lauren H.
Verified User in Internet
I like that I can go into the dashboard and view metrics that are important to my business for email success. Also, the ability to track email template performance alongside campaign performance has provided actionable insights for our business.
Most Helpful Critical Review
Verified User in Marketing and Advertising
What I dislike about Blueshift is that the learning curve can be steep for new users. It takes time to fully grasp all the features and get the most out of the platform.
Iterable
Most Helpful Favorable Review
Country M.
Verified User in Real Estate
Iterable is an easy to use, intuitive ESP. We are able to use Iterable automate our entire marketing program with dozens of campaigns and journeys, each with various dynamic fields and templates. I'm impressed with amount of data Iterable is able to...
Most Helpful Critical Review
Verified User in Media Production
I really have a hard time with the way lists and work flows are set up. It takes a lot of logic (and backward thinking) to get something done and often doesn't give you the result you want until many iterations. I also wish we could upload our own fonts. I...
Lauren H.
Verified User in Internet
I like that I can go into the dashboard and view metrics that are important to my business for email success. Also, the ability to track email template performance alongside campaign performance has provided actionable insights for our business.
Country M.
Verified User in Real Estate
Iterable is an easy to use, intuitive ESP. We are able to use Iterable automate our entire marketing program with dozens of campaigns and journeys, each with various dynamic fields and templates. I'm impressed with amount of data Iterable is able to...
Verified User in Marketing and Advertising
What I dislike about Blueshift is that the learning curve can be steep for new users. It takes time to fully grasp all the features and get the most out of the platform.
Verified User in Media Production
I really have a hard time with the way lists and work flows are set up. It takes a lot of logic (and backward thinking) to get something done and often doesn't give you the result you want until many iterations. I also wish we could upload our own fonts. I...
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
How did you learn to use handlebars?
3 comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Does Iterable support mobile?
1 comment
CR
It seems like you provided a response in English. Could you please provide the text in the Unknown Language that you would like translated?Read more
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