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Compare Basis and The Trade Desk 
At a Glance
Market Segments
Small-Business (62.8% of reviews)
Mid-Market (45.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Basis
Star Rating
(285)4.5 out of 5
Market Segments
Small-Business (62.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BasisThe Trade Desk
Star Rating
(124)4.4 out of 5
Market Segments
Mid-Market (45.8% of reviews)
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that "The Trade Desk" excels in "Quality of Support" with a score of 8.9, while "Basis" shines even brighter with a score of 9.5, indicating that users find "Basis" to be more responsive and helpful in resolving issues.
- Reviewers mention that "Basis" offers superior "Mobile Functionality" with a score of 9.0 compared to "The Trade Desk" at 8.9, highlighting that "Basis" provides a more seamless mobile experience for users managing campaigns on-the-go.
- G2 users note that "Basis" has a slight edge in "Ease of Use" with a score of 8.3, while "The Trade Desk" follows closely at 8.2, suggesting that users find "Basis" to be more intuitive for new users navigating the platform.
- Users on G2 report that "Basis" outperforms "The Trade Desk" in "Machine Learning Optimization" with a score of 7.8 versus 8.4, indicating that "The Trade Desk" may provide more advanced features for optimizing ad performance through machine learning.
- Reviewers mention that "The Trade Desk" has a strong "Cross-Device Advertising" capability with a score of 9.0, which is crucial for advertisers looking to reach audiences across multiple devices, while "Basis" scores slightly lower at 8.7.
- Users say that "Basis" provides better "Campaign Optimization" tools with a score of 8.3 compared to "The Trade Desk" at 8.5, suggesting that "The Trade Desk" may offer more robust features for fine-tuning campaigns for better performance.
Pricing
Entry-Level Pricing
Basis
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Basis
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.7
237
8.6
107
Ease of Use
8.3
240
7.9
104
Ease of Setup
8.1
155
8.1
70
Ease of Admin
8.2
148
8.1
53
Quality of Support
9.5
236
8.8
106
Has the product been a good partner in doing business?
9.4
151
8.6
58
Product Direction (% positive)
9.2
238
8.6
103
Features by Category
Channel Functionality
9.0
80
8.6
64
Platform Interoperability
Feature Not Available
7.8
34
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
191
|
Verified
7.6
80
|
Verified
8.3
189
|
Verified
8.3
78
|
Verified
8.6
186
|
Verified
8.3
77
|
Verified
7.6
176
|
Verified
7.4
77
|
Verified
7.8
165
|
Verified
7.5
76
|
Verified
8.5
182
|
Verified
8.4
63
|
Verified
8.4
169
|
Verified
8.4
63
|
Verified
8.9
183
|
Verified
8.6
66
|
Verified
8.4
189
|
Verified
8.1
78
|
Verified
8.0
165
|
Verified
7.6
63
|
Verified
8.3
136
|
Verified
7.9
67
|
Verified
8.8
81
|
Verified
8.1
67
|
Verified
8.3
67
|
Verified
7.8
67
|
Verified
Targeting
8.9
192
|
Verified
8.6
77
|
Verified
8.9
181
|
Verified
8.7
75
|
Verified
8.7
186
|
Verified
8.6
74
|
Verified
8.4
180
|
Verified
8.5
62
|
Verified
Platform
7.2
120
|
Verified
8.1
59
|
Verified
7.1
169
|
Verified
7.4
73
|
Verified
8.6
111
|
Verified
8.5
73
8.7
187
|
Verified
8.4
76
|
Verified
8.5
141
|
Verified
8.4
69
|
Verified
8.2
37
7.9
70
|
Verified
8.2
139
|
Verified
7.8
61
|
Verified
8.6
104
|
Verified
7.9
64
|
Verified
7.4
153
|
Verified
7.8
68
|
Verified
Platform Interoperability
Feature Not Available
7.9
23
Mobile Functionality
9.0
66
8.9
44
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
191
|
Verified
7.6
80
|
Verified
8.3
189
|
Verified
8.3
78
|
Verified
8.6
186
|
Verified
8.3
77
|
Verified
7.6
176
|
Verified
7.4
77
|
Verified
7.8
165
|
Verified
7.5
76
|
Verified
8.5
182
|
Verified
8.4
63
|
Verified
8.4
169
|
Verified
8.4
63
|
Verified
8.9
183
|
Verified
8.6
66
|
Verified
8.4
189
|
Verified
8.1
78
|
Verified
8.0
165
|
Verified
7.6
63
|
Verified
8.3
136
|
Verified
7.9
67
|
Verified
8.8
81
|
Verified
8.1
67
|
Verified
8.3
67
|
Verified
7.8
67
|
Verified
Targeting
8.9
192
|
Verified
8.6
77
|
Verified
8.9
181
|
Verified
8.7
75
|
Verified
8.7
186
|
Verified
8.6
74
|
Verified
8.4
180
|
Verified
8.5
62
|
Verified
Mobile
8.9
62
8.3
40
8.8
81
|
Verified
8.1
67
|
Verified
8.3
67
|
Verified
7.8
67
|
Verified
Platform
7.2
120
|
Verified
8.1
59
|
Verified
7.1
169
|
Verified
7.4
73
|
Verified
8.6
111
|
Verified
8.5
73
8.7
187
|
Verified
8.4
76
|
Verified
8.5
141
|
Verified
8.4
69
|
Verified
8.2
37
7.9
70
|
Verified
8.2
139
|
Verified
7.8
61
|
Verified
8.6
104
|
Verified
7.9
64
|
Verified
7.4
153
|
Verified
7.8
68
|
Verified
Platform Interoperability
Feature Not Available
7.9
29
Video Functionality
8.7
65
8.4
45
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
191
|
Verified
7.6
80
|
Verified
8.3
189
|
Verified
8.3
78
|
Verified
8.6
186
|
Verified
8.3
77
|
Verified
7.6
176
|
Verified
7.4
77
|
Verified
7.8
165
|
Verified
7.5
76
|
Verified
8.5
182
|
Verified
8.4
63
|
Verified
8.4
169
|
Verified
8.4
63
|
Verified
8.9
183
|
Verified
8.6
66
|
Verified
8.4
189
|
Verified
8.1
78
|
Verified
8.0
165
|
Verified
7.6
63
|
Verified
8.3
136
|
Verified
7.9
67
|
Verified
8.8
81
|
Verified
8.1
67
|
Verified
8.3
67
|
Verified
7.8
67
|
Verified
Targeting
8.9
192
|
Verified
8.6
77
|
Verified
8.9
181
|
Verified
8.7
75
|
Verified
8.7
186
|
Verified
8.6
74
|
Verified
8.4
180
|
Verified
8.5
62
|
Verified
Platform
7.2
120
|
Verified
8.1
59
|
Verified
7.1
169
|
Verified
7.4
73
|
Verified
8.6
111
|
Verified
8.5
73
8.7
187
|
Verified
8.4
76
|
Verified
8.5
141
|
Verified
8.4
69
|
Verified
8.2
37
7.9
70
|
Verified
8.2
139
|
Verified
7.8
61
|
Verified
8.6
104
|
Verified
7.9
64
|
Verified
7.4
153
|
Verified
7.8
68
|
Verified
Platform Basics
9.0
20
8.7
5
8.8
20
8.3
5
8.9
21
8.7
5
8.8
20
8.7
5
Platform Reporting
8.7
21
8.7
5
8.3
21
7.3
5
Feature Not Available
8.3
5
Feature Not Available
7.3
5
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
27
8.5
48
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
191
|
Verified
7.6
80
|
Verified
8.3
189
|
Verified
8.3
78
|
Verified
8.6
186
|
Verified
8.3
77
|
Verified
7.6
176
|
Verified
7.4
77
|
Verified
7.8
165
|
Verified
7.5
76
|
Verified
8.5
182
|
Verified
8.4
63
|
Verified
8.4
169
|
Verified
8.4
63
|
Verified
8.9
183
|
Verified
8.6
66
|
Verified
8.4
189
|
Verified
8.1
78
|
Verified
8.0
165
|
Verified
7.6
63
|
Verified
8.3
136
|
Verified
7.9
67
|
Verified
8.8
81
|
Verified
8.1
67
|
Verified
8.3
67
|
Verified
7.8
67
|
Verified
Targeting
8.9
192
|
Verified
8.6
77
|
Verified
8.9
181
|
Verified
8.7
75
|
Verified
8.7
186
|
Verified
8.6
74
|
Verified
8.4
180
|
Verified
8.5
62
|
Verified
Demand Side Platforms
7.8
134
|
Verified
8.3
65
|
Verified
7.0
155
|
Verified
7.6
64
|
Verified
8.7
158
|
Verified
8.6
64
|
Verified
Platform
7.2
120
|
Verified
8.1
59
|
Verified
7.1
169
|
Verified
7.4
73
|
Verified
8.6
111
|
Verified
8.5
73
8.7
187
|
Verified
8.4
76
|
Verified
8.5
141
|
Verified
8.4
69
|
Verified
8.2
37
7.9
70
|
Verified
8.2
139
|
Verified
7.8
61
|
Verified
8.6
104
|
Verified
7.9
64
|
Verified
7.4
153
|
Verified
7.8
68
|
Verified
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.3
7
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.1
7
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.8
7
Not enough data
8.6
7
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and The Trade Desk are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, and Digital Audio Advertising
Unique Categories
Basis has no unique categories
The Trade Desk is categorized as Connected TV (CTV) Advertising Platforms, Mobile Marketing, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.9%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
26.8%
Marketing and Advertising
66.1%
Retail
5.1%
Internet
3.4%
Banking
2.5%
Manufacturing
1.7%
Other
21.2%
Most Helpful Reviews
Basis
Most Helpful Favorable Review
Verified User in Marketing and Advertising
The amount of 1st, 2nd and 3rd party data provided through a click of a button. The directory and PMP deals. Transparency has been key to opening up doors and obtaining new client. The workflow has improved productivity with our team and are operating...
Most Helpful Critical Review
Verified User in Marketing and Advertising
So far things are going well. The only dislike is related to verification and viewability. They do not support video verification.
The Trade Desk
Most Helpful Favorable Review
Verified User in Marketing and Advertising
They consistently are updating and adding new features to the platform and the capabilities are a lot more than I've seen on other platforms.
Most Helpful Critical Review
Verified User in Apparel & Fashion
I currently do have any dislikes towards Trade desk
Verified User in Marketing and Advertising
The amount of 1st, 2nd and 3rd party data provided through a click of a button. The directory and PMP deals. Transparency has been key to opening up doors and obtaining new client. The workflow has improved productivity with our team and are operating...
Verified User in Marketing and Advertising
They consistently are updating and adding new features to the platform and the capabilities are a lot more than I've seen on other platforms.
Verified User in Marketing and Advertising
So far things are going well. The only dislike is related to verification and viewability. They do not support video verification.
Verified User in Apparel & Fashion
I currently do have any dislikes towards Trade desk
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
The Trade Desk has no discussions with answers
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