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Compare Awin and Rakuten Advertising 
At a Glance
Market Segments
Small-Business (65.9% of reviews)
Small-Business (51.5% of reviews)
Entry-Level Pricing
Starting at $99.00 Per Month
No pricing available
Awin
Star Rating
(185)4.3 out of 5
Market Segments
Small-Business (65.9% of reviews)
Entry-Level Pricing
Starting at $99.00 Per Month
Free Trial is available
Browse all 3 pricing plansRakuten Advertising
Star Rating
(67)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Rakuten AdvertisingSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Awin excels in its Affiliate Management features, particularly with an impressive score of 8.8 for its Affiliate Network, which reviewers say provides a robust platform for managing affiliate relationships effectively.
- Reviewers mention that Rakuten Advertising shines in Quality of Support, achieving a score of 8.7, with users on G2 highlighting the responsiveness and helpfulness of their support team as a significant advantage over Awin's score of 7.4.
- G2 users indicate that Awin's Reporting & Analytics capabilities are superior, scoring 9.0, with users praising the depth of insights available, while Rakuten Advertising's score of 8.1 is seen as less comprehensive.
- Users say that Awin's Ease of Setup is a strong point, with a score of 8.0, making it easier for new users to get started compared to Rakuten Advertising's higher score of 8.4, which some users feel may still involve a steeper learning curve.
- Reviewers mention that Awin's Custom Links feature, scoring 8.2, allows for greater flexibility in tracking campaigns, while Rakuten Advertising's score of 7.4 indicates that users find it less customizable.
- Users on G2 report that Awin's Multi-User Access feature, scoring 9.0, is highly valued for collaborative efforts, whereas Rakuten Advertising's capabilities in this area are perceived as less effective, impacting team workflows.
Featured Products
Sponsored
Introw PRM
(22)
Partner Relationship Management (PRM)
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Trackdesk
(149)
Partner Relationship Management (PRM)
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Ainfluencer
(13)
Partner Relationship Management (PRM)
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Pricing
Entry-Level Pricing
Awin
Awin Access
Starting at $99.00
Per Month
Awin Access gives you everything you need to launch a simple and cost-efficient, self-managed programme, without the hassle of a long-term contract.
- Unlimited access to over 1M vetted partners
- Intuitive reporting dashboard
- Email support and expert tips to grow your programme
Rakuten Advertising
No pricing availableFree Trial
Awin
Free Trial is available
Rakuten Advertising
No trial information availableRatings
Meets Requirements
8.1
150
8.4
59
Ease of Use
8.3
153
8.0
60
Ease of Setup
8.2
112
8.4
44
Ease of Admin
8.5
79
9.0
31
Quality of Support
7.4
145
8.7
56
Has the product been a good partner in doing business?
8.3
82
9.1
33
Product Direction (% positive)
8.4
145
8.4
58
Features by Category
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
8.2
131
7.5
48
8.3
124
7.2
48
7.5
112
6.4
44
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
7.3
128
7.6
47
8.4
135
8.1
49
7.9
117
6.9
46
Affiliate Management
8.7
136
8.8
47
8.5
136
8.3
46
7.3
130
7.1
45
Control
8.6
21
Not enough data
7.7
21
Not enough data
7.3
20
Not enough data
Utility
7.9
20
Not enough data
7.4
21
Not enough data
7.7
21
Not enough data
7.8
23
Not enough data
6.0
18
Not enough data
Influencer Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
7.8
12
Not enough data
9.0
13
Not enough data
8.1
12
Not enough data
6.5
11
Campaign Activity
Not enough data
8.3
13
Not enough data
8.7
14
Not enough data
6.7
12
Not enough data
7.3
13
Not enough data
7.9
13
Not enough data
6.2
11
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Awin and Rakuten Advertising are categorized as Affiliate Marketing
Unique Categories
Awin is categorized as Partner Relationship Management (PRM)
Rakuten Advertising is categorized as Retargeting, Marketing Analytics, Display Advertising, and Influencer Marketing Platforms
Reviews
Reviewers' Company Size
Awin
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Rakuten Advertising
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.8%
Marketing and Advertising
14.8%
Health, Wellness and Fitness
8.8%
Apparel & Fashion
5.5%
Leisure, Travel & Tourism
4.9%
Other
46.2%
Marketing and Advertising
31.8%
Apparel & Fashion
18.2%
Retail
9.1%
Leisure, Travel & Tourism
4.5%
Consumer Goods
4.5%
Other
31.8%
Most Helpful Reviews
Awin
Most Helpful Favorable Review
Brennan B.
Verified User in Consumer Services
I like the Chrome extension which generates affiliate links quickly and easily across Awin advertisers. I use it specifically for Etsy products so it makes it so smooth to use it on-page. Also, the payment has always been timely, and I like that you can...
Most Helpful Critical Review
Verified User in Entertainment
List of publishers that apply to our affiliate program are spam or low-rate publishers Finding partners or people to join your affiliate program is still on the affiliate program owner. The list of publishers are not great, and most don't provide value or...
Rakuten Advertising
Most Helpful Favorable Review
Alec S.
Verified User in Computer Hardware
Top-Notch Account Management: Our Account Manager Garrett Oswald is the best Publisher Paradise: high-quality publishers throughout the coverage Tech Support That Delivers:
Most Helpful Critical Review
Verified User in Leisure, Travel & Tourism
While the reporting is robust, the user interface is unimpressive and could use an upgrade.
Brennan B.
Verified User in Consumer Services
I like the Chrome extension which generates affiliate links quickly and easily across Awin advertisers. I use it specifically for Etsy products so it makes it so smooth to use it on-page. Also, the payment has always been timely, and I like that you can...
Alec S.
Verified User in Computer Hardware
Top-Notch Account Management: Our Account Manager Garrett Oswald is the best Publisher Paradise: high-quality publishers throughout the coverage Tech Support That Delivers:
Verified User in Entertainment
List of publishers that apply to our affiliate program are spam or low-rate publishers Finding partners or people to join your affiliate program is still on the affiliate program owner. The list of publishers are not great, and most don't provide value or...
Verified User in Leisure, Travel & Tourism
While the reporting is robust, the user interface is unimpressive and could use an upgrade.
Alternatives
Discussions
What is awin publisher?
2 comments
ZP
Publishers are the websites, blogs, editorials, comparison engines, influencers, etc.. that you work with to share your brand to a larger audience....Read more
What is awin used for?
2 comments
YK
Awin is one of the biggest affiliate network in US and you can sell your products through their affiliation with CPS commissions.Read more
Rakuten Advertising has no discussions with answers
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