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Compare Attentive and Braze 
At a Glance
Market Segments
Small-Business (64.8% of reviews)
Mid-Market (57.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Attentive
Star Rating
(601)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AttentiveBraze
Star Rating
(1,208)4.5 out of 5
Market Segments
Mid-Market (57.4% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that while both Braze and Attentive excel in audience segmentation, Attentive's capabilities are particularly praised for their precision, allowing for more targeted campaigns. Reviewers mention that this feature has significantly improved their marketing effectiveness.
- Reviewers mention that Attentive's quality of support is exceptional, with many users highlighting the responsiveness and helpfulness of the support team. In contrast, while Braze's support is rated well, some users feel it could be more accessible during peak times.
- Users on G2 say that Attentive's ease of setup is a standout feature, with many finding the onboarding process straightforward and user-friendly. Braze, while functional, has received feedback indicating that its setup can be more complex and time-consuming.
- Reviewers mention that Braze shines in push notifications, with users appreciating the flexibility and customization options available. However, Attentive's bulk SMS feature is frequently highlighted as superior, with users noting its reliability and effectiveness in reaching customers.
- G2 users report that Attentive's automation features, particularly in SMS marketing, are robust and intuitive, making it easier to create automated workflows. Braze's automation is effective but has been described as less user-friendly by some reviewers.
- Users say that both platforms offer strong reporting capabilities, but Attentive's custom dashboards are often noted as more visually appealing and easier to navigate, allowing users to quickly glean insights from their data compared to Braze's reporting tools.
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Pricing
Entry-Level Pricing
Attentive
No pricing availableBraze
No pricing availableFree Trial
Attentive
Free Trial is available
Braze
Free Trial is available
Ratings
Meets Requirements
9.1
490
8.5
871
Ease of Use
9.4
491
8.4
949
Ease of Setup
9.2
282
7.6
471
Ease of Admin
9.3
228
8.5
327
Quality of Support
9.7
494
8.5
835
Has the product been a good partner in doing business?
9.5
231
8.9
334
Product Direction (% positive)
9.6
454
9.2
835
Features by Category
Email Marketing
Not enough data
8.8
516
Not enough data
8.8
487
Not enough data
8.4
492
Not enough data
8.4
405
Online Marketing
Not enough data
6.9
316
Not enough data
8.4
436
Not enough data
8.7
474
Not enough data
8.5
450
Not enough data
7.3
330
Lead Management
Not enough data
7.6
351
Not enough data
7.5
358
Not enough data
8.6
488
Not enough data
6.8
284
Not enough data
7.4
309
Not enough data
7.6
341
Not enough data
Feature Not Available
Not enough data
7.9
341
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
6.7
286
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
290
Reporting & Analytics
Not enough data
7.9
488
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
361
Not enough data
Feature Not Available
Platform
Not enough data
8.3
401
Not enough data
Feature Not Available
Not enough data
8.5
403
Not enough data
7.7
311
Not enough data
7.8
359
Not enough data
8.5
388
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
7.9
407
Not enough data
8.1
390
Not enough data
8.0
351
Campaigns
Not enough data
8.6
405
Not enough data
9.0
444
Not enough data
8.6
404
Not enough data
8.8
452
Not enough data
9.0
429
Analytics
Not enough data
8.3
449
Not enough data
7.7
415
Optimization
Not enough data
8.8
435
Not enough data
8.8
444
Not enough data
8.3
358
Not enough data
8.2
358
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.8
200
Not enough data
8.5
188
Targeting
Not enough data
8.6
181
Not enough data
8.5
167
Triggered Content
Not enough data
7.8
106
Not enough data
9.1
188
Not enough data
9.2
185
Personalized Content
Not enough data
7.4
107
Not enough data
7.2
101
Not enough data
7.1
98
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
96
Not enough data
Feature Not Available
Not enough data
7.6
93
Not enough data
8.1
97
Edit
Not enough data
7.2
93
Not enough data
8.4
93
Not enough data
8.1
94
Logistics
Not enough data
7.4
95
Not enough data
7.2
92
Not enough data
7.9
93
Not enough data
Feature Not Available
Generative AI
Not enough data
7.0
56
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.5
371
8.8
47
8.2
326
8.1
49
9.6
373
8.7
50
8.7
345
8.4
47
9.3
379
8.2
47
9.1
358
8.3
50
8.8
356
8.8
49
8.7
300
8.4
50
SMS Platform
8.4
369
8.3
46
9.0
367
8.7
47
8.5
247
Feature Not Available
7.1
175
Feature Not Available
8.8
291
8.5
46
8.6
316
8.2
46
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.4
77
Not enough data
8.6
75
Platform Data
Not enough data
7.8
77
Not enough data
7.6
75
Not enough data
8.0
76
Not enough data
7.8
76
Platform Additional Functionality
Not enough data
7.7
76
Not enough data
7.7
75
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
8
Not enough data
9.3
7
Not enough data
8.3
7
Not enough data
9.4
6
Not enough data
8.6
6
Not enough data
8.3
6
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.6
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
8.6
7
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
173
7.7
339
8.7
217
|
Verified
7.8
425
|
Verified
8.2
132
7.2
298
|
Verified
8.0
166
6.9
324
|
Verified
Campaigns
8.3
154
7.6
285
|
Verified
8.6
147
9.1
410
|
Verified
9.2
208
|
Verified
7.7
268
8.5
183
6.6
191
7.8
117
8.9
387
|
Verified
8.7
207
8.7
404
|
Verified
Engagement
8.9
204
7.5
225
Platform
9.1
204
8.3
347
8.8
180
|
Verified
8.3
322
|
Verified
8.3
135
8.0
279
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Attentive and Braze are categorized as SMS Marketing and Mobile Marketing
Unique Categories
Attentive has no unique categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Marketing Automation, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Attentive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
23.6%
Apparel & Fashion
18.2%
Consumer Goods
13.5%
Health, Wellness and Fitness
9.1%
Marketing and Advertising
5.6%
Other
30.1%
Financial Services
11.0%
Marketing and Advertising
7.1%
Information Technology and Services
6.9%
Health, Wellness and Fitness
6.6%
Food & Beverages
6.1%
Other
62.3%
Most Helpful Reviews
Attentive
Most Helpful Favorable Review
Marco F.
Verified User in Sporting Goods
The service is always quick and satisfactory. We're reaching more customers in better ways.
Most Helpful Critical Review
Tripler P.
Verified User in Health, Wellness and Fitness
Our Client Strategy Manager should be retitled Robotical Retention Specialist. He is rude. He ignores requests to speak to other people about our problem. Essentially, he should be fired. Our Senior Account Executive has not said anything about our...
Braze
Most Helpful Favorable Review
Uzair H.
Verified User in Leisure, Travel & Tourism
Braze has resolved the biggest problem of marketing automation, building a single profile for customer that can be targeted from the channels (email, app push, web push, news feed, web hooks, etc) provided. This gives us the flexibility to do cross-device...
Most Helpful Critical Review
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Marco F.
Verified User in Sporting Goods
The service is always quick and satisfactory. We're reaching more customers in better ways.
Uzair H.
Verified User in Leisure, Travel & Tourism
Braze has resolved the biggest problem of marketing automation, building a single profile for customer that can be targeted from the channels (email, app push, web push, news feed, web hooks, etc) provided. This gives us the flexibility to do cross-device...
Tripler P.
Verified User in Health, Wellness and Fitness
Our Client Strategy Manager should be retitled Robotical Retention Specialist. He is rude. He ignores requests to speak to other people about our problem. Essentially, he should be fired. Our Senior Account Executive has not said anything about our...
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Discussions
What is the best way to reduce subscribers opting out of text messages
6 comments
JT
Relevant and segmented messages. Limit the number of 'site wide' offers - communicate based on the customer persona or past site/purchase behavior.Read more
Will there be full email options for Attentive soon?
3 comments
Official Response from Attentive
Hi Live Fabulously team, we've flagged this question to your CSM and they'll be reaching out directly to you. Thanks!Read more
Conversion rate has slowed in Q1, any tips or advice?
1 comment
Official Response from Attentive
Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them...Read more
Braze has no more discussions with answers
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