Digital Web Experience Director at Rocky Brands, Inc.
0
0
Allowing subscribers to control their experience is probably the best way to reduce opt-outs. Some customers are okay with two messages a week, some only want a message a quarter. If multiple product lines are available, sending relevant items only will reduce sends and improve retention.
The best way to ensure subscribers stick with you is to be as timely, relevant, and helpful as you can. Here are some of the ways our customers keep their subscribers engaged:
-Space out full-list sends to be ~2x per week
-Segment your audience when messages are product- or category-specific
-Be careful not to message too frequently about the same topic in a 2-3 day period (unless it's a huge sale)
-Send automated messages that subscribers find engaging and high value
-Encourage subscribers to save your brand's contact card so they remember who the messages are from
Hope this helps! Be sure to check out our blog for more tips. Here’s a post you might find especially helpful:
https://www.attentivemobile.com/2020/12/22/how-brands-can-use-sms-throughout-the-customer-lifecycle/.
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purc
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.