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Compare Ahrefs and Serpstat 
At a Glance
Market Segments
Small-Business (63.8% of reviews)
Small-Business (80.5% of reviews)
Entry-Level Pricing
Free
Free Trial
Ahrefs
Star Rating
(581)4.5 out of 5
Market Segments
Small-Business (63.8% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 6 pricing plansSerpstat
Star Rating
(462)4.6 out of 5
Market Segments
Small-Business (80.5% of reviews)
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Ahrefs excels in its Link Building tools, with a score of 9.2, making it a favorite for those focused on backlink strategies. In contrast, Serpstat's score of 8.5 indicates it may not be as robust in this area.
- Reviewers mention that Serpstat shines in SEO Auditing, scoring 8.9 compared to Ahrefs' 8.7. Users appreciate Serpstat's comprehensive audit features that help identify SEO issues effectively.
- G2 users highlight that Serpstat offers superior Content Management tools, with a score of 9.0, while Ahrefs lags behind at 7.9. This makes Serpstat a better choice for teams focused on content strategy and organization.
- Users on G2 report that Ahrefs provides excellent Keyword Research capabilities, scoring 8.7, but Serpstat outperforms with a score of 9.0, indicating a more extensive database and better insights for keyword optimization.
- Reviewers mention that Serpstat's Quality of Support is notably higher, with a score of 9.4 compared to Ahrefs' 8.3. This suggests that users may find more responsive and helpful customer service with Serpstat.
- Users say that both platforms offer strong SEO Alerting features, but Serpstat's score of 9.0 indicates a more user-friendly experience, allowing users to stay updated on critical changes in their SEO performance.
Featured Products
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Digital Analytics
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Digital Analytics
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Pricing
Entry-Level Pricing
Ahrefs
Ahrefs Webmaster Tools
Free
Free lifetime plan for any website owner to monitor their website health, keywords, backlinks, and website sessions.
- Site Explorer
- Site Audit
- Website Analytics
Serpstat
Free Trial
Free Trial
Trying out Serpstat with a free trial is an excellent way to experience it.
- Seats: 1
Free Trial
Ahrefs
Free Trial is available
Serpstat
Free Trial is available
Ratings
Meets Requirements
9.0
470
9.1
413
Ease of Use
8.8
471
8.8
416
Ease of Setup
8.9
211
9.0
197
Ease of Admin
8.8
175
8.9
192
Quality of Support
8.4
391
9.4
376
Has the product been a good partner in doing business?
8.7
168
9.4
184
Product Direction (% positive)
8.8
445
9.1
400
Features by Category
Metrics
8.3
10
Not enough data
6.7
10
Not enough data
7.0
10
Not enough data
6.3
9
Not enough data
5.8
10
Not enough data
7.0
10
Not enough data
6.7
9
Not enough data
6.7
9
Not enough data
7.1
8
Not enough data
Reporting
7.5
8
Not enough data
8.1
7
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.8
6
Not enough data
6.4
6
Not enough data
9.3
5
Not enough data
Other
9.2
6
Not enough data
8.9
6
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
6.1
6
Not enough data
6.0
5
Not enough data
9.0
5
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
91
Not enough data
8.4
97
Feature Not Available
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
83
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
91
Not enough data
8.3
94
9.3
5
SEO Auditing & Monitoring
8.3
180
9.0
32
8.8
165
8.9
26
8.7
164
8.8
25
8.5
163
9.0
26
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
9.2
371
8.5
319
8.8
362
9.0
337
8.5
341
8.9
324
7.8
166
8.5
31
8.2
154
8.6
21
SEO Reporting
9.0
361
8.9
320
8.2
186
9.1
34
7.9
169
8.8
31
Feature Not Available
8.9
22
Generative AI
6.1
54
Not enough data
6.0
53
Feature Not Available
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
30
Not enough data
Geographic Coverage
8.1
26
Not enough data
7.5
25
Not enough data
7.7
26
Not enough data
Reporting
8.9
31
Not enough data
8.8
29
Not enough data
8.3
11
Not enough data
8.5
11
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.2
9
Not enough data
6.5
9
Not enough data
Data collection
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
10.0
6
Segment Trending
Not enough data
10.0
7
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
10.0
5
Analysis
Not enough data
10.0
6
Not enough data
9.8
7
Not enough data
9.7
6
Platform
Not enough data
10.0
7
Not enough data
9.2
6
Not enough data
9.3
5
Not enough data
10.0
6
Not enough data
9.3
5
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Publishing
Not enough data
Not enough data
Social Media
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.3
84
Not enough data
Feature Not Available
8.7
5
Metrics
Feature Not Available
Not enough data
8.0
77
Not enough data
Feature Not Available
Not enough data
7.0
67
Not enough data
Feature Not Available
Not enough data
8.9
85
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Serpstat are categorized as Competitive Intelligence, Content Analytics, SEO Tools, and Paid Search Intelligence
Unique Categories
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Serpstat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.0%
Computer Software
12.2%
Information Technology and Services
9.3%
Internet
7.7%
Financial Services
2.7%
Other
31.1%
Marketing and Advertising
26.6%
Internet
14.0%
Information Technology and Services
6.7%
Computer Software
6.2%
Consumer Goods
2.7%
Other
43.9%
Most Helpful Reviews
Ahrefs
Most Helpful Favorable Review
Kathryn C.
Verified User in Marketing and Advertising
The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....
Most Helpful Critical Review
Narek S.
Verified User in Design
Once one of the most excellent SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us...
Serpstat
Most Helpful Favorable Review
Verified User in Internet
I recently started using Serpstat for content planning, and it's been a blast. All you need to do is to find all question keywords people use to look up a certain website. Voila, you've got a plan for a few months: just answer all these questions and you've...
Most Helpful Critical Review
Verified User in Internet
The need to upgrade to a higher level just to get a reasonable level of reporting.
Kathryn C.
Verified User in Marketing and Advertising
The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....
Verified User in Internet
I recently started using Serpstat for content planning, and it's been a blast. All you need to do is to find all question keywords people use to look up a certain website. Voila, you've got a plan for a few months: just answer all these questions and you've...
Narek S.
Verified User in Design
Once one of the most excellent SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us...
Verified User in Internet
The need to upgrade to a higher level just to get a reasonable level of reporting.
Discussions
Ahrefs KD is different from Moz
6 comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
5 comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
What is Serpstat used for?
3 comments
SS
analyzes our competitor ads and conducts long-tail keyword research,Read more
Will you have any sales in future?
1 comment
Official Response from Serpstat
Hi Alex,
We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.comRead more
Serpstat has no more discussions with answers
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