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- Adverity-vs-Salesforce Marketing Cloud Intelligence (formerly Datorama)
Compare Adverity and Salesforce Marketing Cloud Intelligence (formerly Datorama) 
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Optimized for quick response
At a Glance
Market Segments
Mid-Market (42.7% of reviews)
Mid-Market (51.6% of reviews)
Entry-Level Pricing
Contact Us
$3,000.00 Per Month
Adverity
Star Rating
(249)4.4 out of 5
Market Segments
Mid-Market (42.7% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSalesforce Marketing Cloud Intelligence (formerly Datorama)
Star Rating
(138)4.2 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Entry-Level Pricing
$3,000.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Intelligence excels in its Data Cleaning capabilities, scoring an impressive 8.4, which reviewers mention helps in maintaining high-quality data for analysis. In contrast, Adverity, while strong in Extraction with a score of 8.9, does not emphasize data cleaning to the same extent.
- Reviewers mention that Adverity shines in Automation, achieving a score of 8.9, which users say significantly streamlines their data workflows. Salesforce Marketing Cloud Intelligence, while competent, scores slightly lower at 8.4 in this area, indicating less emphasis on automation features.
- G2 users highlight the superior Quality of Support provided by Adverity, with a score of 9.0, which reviewers say makes a noticeable difference in their overall experience. Salesforce Marketing Cloud Intelligence, with a score of 8.0, is still rated positively but does not match the level of support offered by Adverity.
- Users on G2 report that Salesforce Marketing Cloud Intelligence has a more robust Data Structuring feature, scoring 8.2, which reviewers mention is crucial for organizing complex datasets. Adverity, while strong in Transformation with a score of 8.4, does not provide the same level of data structuring capabilities.
- Reviewers say that Adverity's Custom Connectors feature, scoring 8.7, allows for greater flexibility in integrating various data sources, which users find essential for their unique needs. Salesforce Marketing Cloud Intelligence, while offering Pre-built Connectors at a high score of 9.2, may not cater as effectively to custom integration requirements.
- Users report that Salesforce Marketing Cloud Intelligence's Reporting capabilities, particularly in Custom Reports and Dashboards with a score of 8.1, provide a more tailored experience for users. Adverity, while strong in Reports and Dashboards with a score of 9.2, may not offer the same level of customization that some users desire.
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Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Starter
$3,000.00
Per Month
per org, billed annually
- Marketplace
- Data Integration Engine
- Harmonization Center
Free Trial
Adverity
Free Trial is available
Salesforce Marketing Cloud Intelligence (formerly Datorama)
No trial information availableRatings
Meets Requirements
8.6
205
8.5
98
Ease of Use
7.9
207
8.0
107
Ease of Setup
7.4
152
7.4
71
Ease of Admin
8.0
139
7.4
58
Quality of Support
8.9
200
8.1
86
Has the product been a good partner in doing business?
8.9
137
8.4
54
Product Direction (% positive)
8.8
199
7.2
91
Features by Category
Metrics
7.7
30
Not enough data
7.4
29
Not enough data
7.2
27
Not enough data
7.6
29
Not enough data
7.4
29
Not enough data
7.5
24
Not enough data
7.8
21
Not enough data
7.9
29
Not enough data
7.2
26
Not enough data
Reporting
7.2
32
Not enough data
7.8
28
Not enough data
7.2
28
Not enough data
7.0
29
Not enough data
6.9
23
Not enough data
7.5
22
Not enough data
8.1
20
Not enough data
Other
6.3
27
Not enough data
7.1
23
Not enough data
6.5
23
Not enough data
8.5
27
Not enough data
8.4
24
Not enough data
6.8
19
Not enough data
6.7
22
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.9
34
Not enough data
6.6
29
Not enough data
7.4
35
Not enough data
7.6
35
Not enough data
Functionality
7.5
23
Not enough data
8.3
23
Not enough data
8.5
23
Not enough data
8.3
23
Not enough data
7.6
22
Not enough data
7.0
22
Not enough data
Diverse Extraction Points
7.5
23
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
68
Not enough data
7.9
62
Not enough data
Functionality
8.9
89
Not enough data
8.4
90
Not enough data
8.4
91
Not enough data
9.0
91
Not enough data
8.4
88
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
9.2
20
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
73
|
Verified
8.7
29
|
Verified
8.8
95
|
Verified
9.1
40
|
Verified
7.8
64
|
Verified
8.4
34
|
Verified
8.5
83
|
Verified
8.9
38
|
Verified
7.8
34
7.9
15
|
Verified
7.3
23
8.1
15
Campaign Activity
8.7
82
|
Verified
8.9
36
|
Verified
Feature Not Available
9.0
42
|
Verified
8.4
61
|
Verified
8.4
29
|
Verified
9.0
79
|
Verified
9.1
39
|
Verified
8.1
61
|
Verified
8.4
30
|
Verified
Feature Not Available
7.9
14
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adverity and Salesforce Marketing Cloud Intelligence (formerly Datorama) are categorized as Marketing Analytics
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, ETL Tools, Google Workspace for Marketing, Digital Analytics, Data Extraction, and E-Commerce Analytics
Salesforce Marketing Cloud Intelligence (formerly Datorama) is categorized as Attribution
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.9%
Information Technology and Services
5.0%
Online Media
3.8%
Consumer Goods
3.8%
Telecommunications
2.5%
Other
28.0%
Marketing and Advertising
50.0%
Internet
9.7%
Computer Software
6.5%
Financial Services
4.8%
Information Technology and Services
4.0%
Other
25.0%
Most Helpful Reviews
Adverity
Most Helpful Favorable Review
Hua L.
Verified User in Information Technology and Services
Top service, customer support. Flexible development base on what customer need.
Most Helpful Critical Review
Beatriz M.
Verified User in Information Technology and Services
The complexity of the platform regarding the rules that you can add and the technical part. When you need to create a Bundle in order to have several datastreams connected. We would recommed to integrate a way without the Bundle so that you can avoid...
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Most Helpful Favorable Review
Trevor P.
Verified User in Marketing and Advertising
Datorama's ability to easily integrate and map data sources is its best feature. It has native connections to dozens of marketing companies, and can connect to any type of database or data file. The design of Datorama's UI and its visualizations is much...
Most Helpful Critical Review
Xuan L.
Verified User in Marketing and Advertising
Not affordable, does not allow more complex data manipulation and analysis
Hua L.
Verified User in Information Technology and Services
Top service, customer support. Flexible development base on what customer need.
Trevor P.
Verified User in Marketing and Advertising
Datorama's ability to easily integrate and map data sources is its best feature. It has native connections to dozens of marketing companies, and can connect to any type of database or data file. The design of Datorama's UI and its visualizations is much...
Beatriz M.
Verified User in Information Technology and Services
The complexity of the platform regarding the rules that you can add and the technical part. When you need to create a Bundle in order to have several datastreams connected. We would recommed to integrate a way without the Bundle so that you can avoid...
Xuan L.
Verified User in Marketing and Advertising
Not affordable, does not allow more complex data manipulation and analysis
Alternatives
Discussions
Where is the data stored?
2 comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 comments
BA
I am unable to provide a translation for imperative verbs.Read more
Why do I need a professional service when I can build my own API connection?
2 comments
BA
Adverity is easier than build your own API connectionRead more
Salesforce Marketing Cloud Intelligence (formerly Datorama) has no discussions with answers
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