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Compare AdRoll and Twitter Ads 
At a Glance
Market Segments
Small-Business (55.9% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
Pay As You Go
Pay for Performance
AdRoll
Star Rating
(639)4.0 out of 5
Market Segments
Small-Business (55.9% of reviews)
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 2 pricing plansTwitter Ads
Star Rating
(242)3.9 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
Pay for Performance
Learn more about Twitter AdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in Manage Email Deliverability with a score of 8.5, indicating that it effectively helps users ensure their emails reach the intended inboxes. In contrast, Twitter Ads lacks a dedicated email management feature, which may limit its effectiveness in email marketing campaigns.
- Reviewers mention that AdRoll's Cross-Device Attribution feature scores an impressive 8.6, allowing for a comprehensive understanding of user interactions across multiple devices. Twitter Ads, while offering some attribution capabilities, scores lower at 8.0, which may hinder users' ability to track customer journeys effectively.
- G2 users highlight AdRoll's strong performance in Retargeting with a score of 8.6, particularly praising its Behavioral Targeting and Audience Segmentation features. Twitter Ads, on the other hand, scores 8.0 in retargeting, suggesting it may not be as robust in targeting specific user behaviors.
- Reviewers say that AdRoll's Campaign Optimization feature, scoring 7.5, provides valuable insights for improving ad performance. In comparison, Twitter Ads scores slightly higher at 7.6, but users report that AdRoll's optimization tools are more user-friendly and effective in driving results.
- Users on G2 mention that AdRoll's Custom Attribution feature, with a score of 8.5, allows for tailored tracking of marketing efforts, which is crucial for businesses looking to measure specific campaign impacts. Twitter Ads, while offering some attribution options, does not provide the same level of customization, scoring lower at 7.5.
- Reviewers mention that AdRoll's Quality of Support scores 7.9, indicating a generally positive experience with customer service. In contrast, Twitter Ads scores lower at 7.4, with users reporting longer response times and less effective support for troubleshooting issues.
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Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
You’re in charge of your advertising costs. Never pay more than your monthly advertising spend maximum.
- Access to Retargeting & Brand Awareness Ads
- Contextual, Demographic & Behavior Targeting
- Visitor Insights
Free Trial
AdRoll
Free Trial is available
Twitter Ads
No trial information availableRatings
Meets Requirements
8.2
536
7.9
213
Ease of Use
8.2
541
8.4
213
Ease of Setup
8.2
328
8.1
85
Ease of Admin
8.1
310
8.2
87
Quality of Support
7.9
515
7.4
182
Has the product been a good partner in doing business?
8.1
309
7.8
86
Product Direction (% positive)
7.1
525
6.7
209
Features by Category
Channel Functionality
8.2
372
Not enough data
Platform Interoperability
7.8
58
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
8.0
176
7.6
395
7.6
175
8.1
398
7.9
178
7.0
342
6.8
143
7.7
337
7.2
136
7.8
326
Feature Not Available
7.7
283
7.5
132
7.7
328
Feature Not Available
8.1
369
7.4
165
7.5
348
7.7
161
7.5
303
7.9
158
7.7
184
7.9
71
7.8
182
8.3
74
Targeting
7.8
377
8.0
177
8.7
398
8.0
160
8.0
343
8.0
166
7.7
312
7.9
166
Platform
7.8
257
7.6
111
7.2
306
Feature Not Available
8.1
343
7.6
154
8.0
375
8.2
172
7.9
288
7.7
138
7.5
298
7.3
144
7.5
296
7.4
138
7.8
243
8.0
125
7.6
309
8.1
158
Retargeting
8.4
137
Not enough data
8.4
168
Not enough data
8.1
156
Not enough data
8.2
177
Not enough data
8.3
166
Not enough data
8.3
166
Not enough data
8.2
149
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.3
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
8.4
26
|
Verified
Not enough data
8.6
26
|
Verified
Not enough data
7.5
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
9.1
18
|
Verified
Not enough data
8.8
23
|
Verified
Not enough data
8.3
27
|
Verified
Not enough data
8.0
22
|
Verified
Not enough data
Reporting
8.4
29
|
Verified
Not enough data
8.5
29
|
Verified
Not enough data
8.2
25
|
Verified
Not enough data
Platform Interoperability
7.5
24
Not enough data
Mobile Functionality
8.0
192
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
8.0
176
7.6
395
7.6
175
8.1
398
7.9
178
7.0
342
6.8
143
7.7
337
7.2
136
7.8
326
Feature Not Available
7.7
283
7.5
132
7.7
328
Feature Not Available
8.1
369
7.4
165
7.5
348
7.7
161
7.5
303
7.9
158
7.7
184
7.9
71
7.8
182
8.3
74
Targeting
7.8
377
8.0
177
8.7
398
8.0
160
8.0
343
8.0
166
7.7
312
7.9
166
Mobile
7.9
159
Not enough data
7.7
184
7.9
71
7.8
182
8.3
74
Platform
7.8
257
7.6
111
7.2
306
Feature Not Available
8.1
343
7.6
154
8.0
375
8.2
172
7.9
288
7.7
138
7.5
298
7.3
144
7.5
296
7.4
138
7.8
243
8.0
125
7.6
309
8.1
158
Platform Interoperability
7.5
6
Not enough data
Video Functionality
8.1
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
8.0
176
7.6
395
7.6
175
8.1
398
7.9
178
7.0
342
6.8
143
7.7
337
7.2
136
7.8
326
Feature Not Available
7.7
283
7.5
132
7.7
328
Feature Not Available
8.1
369
7.4
165
7.5
348
7.7
161
7.5
303
7.9
158
7.7
184
7.9
71
7.8
182
8.3
74
Targeting
7.8
377
8.0
177
8.7
398
8.0
160
8.0
343
8.0
166
7.7
312
7.9
166
Platform
7.8
257
7.6
111
7.2
306
Feature Not Available
8.1
343
7.6
154
8.0
375
8.2
172
7.9
288
7.7
138
7.5
298
7.3
144
7.5
296
7.4
138
7.8
243
8.0
125
7.6
309
8.1
158
Platform Interoperability
8.2
28
8.5(won by 0.3)
27
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.0(won by default)
212
Feature Not Available
Campaign Management
8.0(tied score)
405
8.0(tied score)
176
7.6(tied score)
395
7.6(tied score)
175
8.1(won by 0.2)
398
7.9
178
7.0(won by 0.2)
342
6.8
143
7.7(won by 0.5)
337
7.2
136
7.8(won by default)
326
Feature Not Available
7.7(won by 0.2)
283
7.5
132
7.7(won by default)
328
Feature Not Available
8.1(won by 0.7)
369
7.4
165
7.5
348
7.7(won by 0.2)
161
7.5
303
7.9(won by 0.4)
158
7.7
184
7.9(won by 0.2)
71
7.8
182
8.3(won by 0.5)
74
Targeting
7.8
377
8.0(won by 0.2)
177
8.7(won by 0.7)
398
8.0
160
8.0(tied score)
343
8.0(tied score)
166
7.7
312
7.9(won by 0.2)
166
Platform
7.8(won by 0.2)
257
7.6
111
7.2(won by default)
306
Feature Not Available
8.1(won by 0.5)
343
7.6
154
8.0
375
8.2(won by 0.2)
172
7.9(won by 0.2)
288
7.7
138
7.5(won by 0.2)
298
7.3
144
7.5(won by 0.1)
296
7.4
138
7.8
243
8.0(won by 0.2)
125
7.6
309
8.1(won by 0.5)
158
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
8.0
176
7.6
395
7.6
175
8.1
398
7.9
178
7.0
342
6.8
143
7.7
337
7.2
136
7.8
326
Feature Not Available
7.7
283
7.5
132
7.7
328
Feature Not Available
8.1
369
7.4
165
7.5
348
7.7
161
7.5
303
7.9
158
7.7
184
7.9
71
7.8
182
8.3
74
Targeting
7.8
377
8.0
177
8.7
398
8.0
160
8.0
343
8.0
166
7.7
312
7.9
166
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.8
257
7.6
111
7.2
306
Feature Not Available
8.1
343
7.6
154
8.0
375
8.2
172
7.9
288
7.7
138
7.5
298
7.3
144
7.5
296
7.4
138
7.8
243
8.0
125
7.6
309
8.1
158
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Twitter Ads are categorized as Social Media Advertising
Unique Categories
Twitter Ads has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twitter Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
6.0%
Apparel & Fashion
4.9%
Information Technology and Services
4.4%
Other
51.8%
Marketing and Advertising
25.5%
Information Technology and Services
8.2%
Internet
6.1%
Computer Software
4.8%
Retail
3.5%
Other
51.9%
Most Helpful Reviews
AdRoll
Most Helpful Favorable Review
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Most Helpful Critical Review
Shawn P.
Verified User in Consumer Goods
Not built for scale, I had issues when I'd try to segment out user groups, refine data parameters about the user groups we were targeting, and essentially just scaling.
Twitter Ads
Most Helpful Favorable Review
Rebecca O.
Verified User in Hospitality
I like the simplicity of the Twitter ad. Interface ,which makes setting up a Twitter ad. Campaign pretty intuitive. Twitter ad. Provides advertisers with multiple options to benefit from advert-wise on the Twitter platform. Thus we are able to either...
Most Helpful Critical Review
Verified User in Marketing and Advertising
-Not easy to use -Not easy to analyze or see any type of analytics -Costs too much -Confusing and not user-friendly
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Rebecca O.
Verified User in Hospitality
I like the simplicity of the Twitter ad. Interface ,which makes setting up a Twitter ad. Campaign pretty intuitive. Twitter ad. Provides advertisers with multiple options to benefit from advert-wise on the Twitter platform. Thus we are able to either...
Shawn P.
Verified User in Consumer Goods
Not built for scale, I had issues when I'd try to segment out user groups, refine data parameters about the user groups we were targeting, and essentially just scaling.
Verified User in Marketing and Advertising
-Not easy to use -Not easy to analyze or see any type of analytics -Costs too much -Confusing and not user-friendly
Discussions
If you account got suspended will your campaign keep running?
1 comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
how do i add a call button on twitter ads
2 comments
AS
Twitter clients will remark on your tweets, pose inquiries, or react to items. Cooperations like this will make your relationship with customers closer.Read more
The advantages of utilizing Twitter ads to market my business
2 comments
AS
Assemble a decent standing for your itemRead more
Twitter Ads has no more discussions with answers
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