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Compare AdRoll and Madgicx 
At a Glance
Market Segments
Small-Business (55.9% of reviews)
Small-Business (96.4% of reviews)
Entry-Level Pricing
Pay As You Go
Starting at $29.00 Per Month
AdRoll
Star Rating
(640)4.0 out of 5
Market Segments
Small-Business (55.9% of reviews)
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 2 pricing plansMadgicx
Star Rating
(150)4.6 out of 5
Market Segments
Small-Business (96.4% of reviews)
Entry-Level Pricing
Starting at $29.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll's "Quality of Support" is rated at 7.9, which is significantly lower than Madgicx's impressive 9.6. Reviewers mention that Madgicx provides more responsive and helpful customer service, making it a better choice for businesses needing reliable support.
- Reviewers mention that Madgicx excels in "Campaign Optimization" with a score of 9.2 compared to AdRoll's 7.5. Users say that Madgicx's advanced features allow for more effective campaign adjustments, leading to better performance outcomes.
- G2 users highlight that Madgicx offers superior "Multi-Touch Attribution" capabilities with a score of 8.4, while AdRoll falls behind at 7.7. Users report that this feature helps them understand customer journeys more comprehensively, enhancing their marketing strategies.
- Users on G2 mention that AdRoll's "Email and Mobile Preview" feature scores 8.1, which is lower than Madgicx's overall email functionality. Reviewers say that Madgicx provides a more seamless experience for managing email campaigns, which is crucial for effective outreach.
- Reviewers say that Madgicx's "Fraud Protection" feature is rated at 8.9, significantly higher than AdRoll's 7.7. Users report that this gives them greater confidence in their advertising spend, as they feel more secure against fraudulent activities.
- Users report that Madgicx's "User, Role, and Access Management" feature scores 7.3, which is lower than AdRoll's 8.1. However, reviewers mention that Madgicx compensates with better overall platform usability, making it easier for teams to collaborate effectively.
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Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
You’re in charge of your advertising costs. Never pay more than your monthly advertising spend maximum.
- Access to Retargeting & Brand Awareness Ads
- Contextual, Demographic & Behavior Targeting
- Visitor Insights
Madgicx
One-Click Report (Add-On)
Starting at $29.00
Per Month
Build your dream dashboard for multi-channel performance reporting across Facebook, Google, and Shopify. The price of this add-on depends on the number of reports you want to use.
- Cross-Channel Reporting
- Ready-to-Use Templates
- Real-Time Net Profit Tracking
Free Trial
AdRoll
Free Trial is available
Madgicx
Free Trial is available
Ratings
Meets Requirements
8.2
536
8.7
101
Ease of Use
8.2
541
8.3
100
Ease of Setup
8.2
328
8.2
51
Ease of Admin
8.1
310
9.0
46
Quality of Support
7.9
515
9.3
101
Has the product been a good partner in doing business?
8.1
309
9.6
46
Product Direction (% positive)
7.1
525
8.6
84
Features by Category
Channel Functionality
8.2
372
Not enough data
Platform Interoperability
7.8
58
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
8.6
64
7.6
395
8.7
63
8.1
398
8.3
59
7.0
342
8.1
56
7.7
337
8.0
50
7.8
326
8.3
45
7.7
283
8.2
42
7.7
328
8.3
49
8.1
369
8.5
55
7.5
348
8.4
59
7.5
303
Feature Not Available
7.7
184
8.1
40
7.8
182
Feature Not Available
Targeting
7.8
377
8.7
62
8.7
398
8.7
59
8.0
343
8.5
55
7.7
312
8.5
52
Platform
7.8
257
Feature Not Available
7.2
306
8.2
52
8.1
343
Feature Not Available
8.0
375
8.5
58
7.9
288
8.3
48
7.5
298
8.2
51
7.5
296
Feature Not Available
7.8
243
8.4
45
7.6
309
Feature Not Available
Retargeting
8.4
137
Not enough data
8.4
168
Not enough data
8.1
156
Not enough data
8.2
177
Not enough data
8.3
166
Not enough data
8.3
166
Not enough data
8.2
149
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.3
24
|
Verified
7.0
5
8.5
26
|
Verified
7.5
6
8.4
26
|
Verified
7.5
6
8.6
26
|
Verified
7.0
5
7.5
20
|
Verified
7.5
6
8.6
20
|
Verified
7.5
6
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
9.1
18
|
Verified
7.5
6
8.8
23
|
Verified
7.5
6
8.3
27
|
Verified
7.5
6
8.0
22
|
Verified
7.5
6
Reporting
8.4
29
|
Verified
7.5
6
8.5
29
|
Verified
7.0
5
8.2
25
|
Verified
7.5
6
Platform Interoperability
7.5
24
Not enough data
Mobile Functionality
8.0
192
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
8.6
64
7.6
395
8.7
63
8.1
398
8.3
59
7.0
342
8.1
56
7.7
337
8.0
50
7.8
326
8.3
45
7.7
283
8.2
42
7.7
328
8.3
49
8.1
369
8.5
55
7.5
348
8.4
59
7.5
303
Feature Not Available
7.7
184
8.1
40
7.8
182
Feature Not Available
Targeting
7.8
377
8.7
62
8.7
398
8.7
59
8.0
343
8.5
55
7.7
312
8.5
52
Mobile
7.9
159
Not enough data
7.7
184
8.1
40
7.8
182
Feature Not Available
Platform
7.8
257
Feature Not Available
7.2
306
8.2
52
8.1
343
Feature Not Available
8.0
375
8.5
58
7.9
288
8.3
48
7.5
298
8.2
51
7.5
296
Feature Not Available
7.8
243
8.4
45
7.6
309
Feature Not Available
Platform Interoperability
7.5
6
Not enough data
Video Functionality
8.1
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
8.6
64
7.6
395
8.7
63
8.1
398
8.3
59
7.0
342
8.1
56
7.7
337
8.0
50
7.8
326
8.3
45
7.7
283
8.2
42
7.7
328
8.3
49
8.1
369
8.5
55
7.5
348
8.4
59
7.5
303
Feature Not Available
7.7
184
8.1
40
7.8
182
Feature Not Available
Targeting
7.8
377
8.7
62
8.7
398
8.7
59
8.0
343
8.5
55
7.7
312
8.5
52
Platform
7.8
257
Feature Not Available
7.2
306
8.2
52
8.1
343
Feature Not Available
8.0
375
8.5
58
7.9
288
8.3
48
7.5
298
8.2
51
7.5
296
Feature Not Available
7.8
243
8.4
45
7.6
309
Feature Not Available
Platform Interoperability
8.2(won by 0.4)
28
7.8
30
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.0
212
8.3(won by 0.3)
59
Campaign Management
8.0
405
8.6(won by 0.6)
64
7.6
395
8.7(won by 1.1)
63
8.1
398
8.3(won by 0.2)
59
7.0
342
8.1(won by 1.1)
56
7.7
337
8.0(won by 0.3)
50
7.8
326
8.3(won by 0.5)
45
7.7
283
8.2(won by 0.5)
42
7.7
328
8.3(won by 0.6)
49
8.1
369
8.5(won by 0.4)
55
7.5
348
8.4(won by 0.9)
59
7.5(won by default)
303
Feature Not Available
7.7
184
8.1(won by 0.4)
40
7.8(won by default)
182
Feature Not Available
Targeting
7.8
377
8.7(won by 0.9)
62
8.7(tied score)
398
8.7(tied score)
59
8.0
343
8.5(won by 0.5)
55
7.7
312
8.5(won by 0.8)
52
Platform
7.8(won by default)
257
Feature Not Available
7.2
306
8.2(won by 1.0)
52
8.1(won by default)
343
Feature Not Available
8.0
375
8.5(won by 0.5)
58
7.9
288
8.3(won by 0.4)
48
7.5
298
8.2(won by 0.7)
51
7.5(won by default)
296
Feature Not Available
7.8
243
8.4(won by 0.6)
45
7.6(won by default)
309
Feature Not Available
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
8.6
64
7.6
395
8.7
63
8.1
398
8.3
59
7.0
342
8.1
56
7.7
337
8.0
50
7.8
326
8.3
45
7.7
283
8.2
42
7.7
328
8.3
49
8.1
369
8.5
55
7.5
348
8.4
59
7.5
303
Feature Not Available
7.7
184
8.1
40
7.8
182
Feature Not Available
Targeting
7.8
377
8.7
62
8.7
398
8.7
59
8.0
343
8.5
55
7.7
312
8.5
52
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.8
257
Feature Not Available
7.2
306
8.2
52
8.1
343
Feature Not Available
8.0
375
8.5
58
7.9
288
8.3
48
7.5
298
8.2
51
7.5
296
Feature Not Available
7.8
243
8.4
45
7.6
309
Feature Not Available
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Madgicx are categorized as Attribution and Social Media Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Madgicx
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
6.0%
Apparel & Fashion
4.9%
Information Technology and Services
4.4%
Other
51.8%
Marketing and Advertising
22.1%
Apparel & Fashion
15.0%
Retail
10.0%
Health, Wellness and Fitness
7.9%
Cosmetics
3.6%
Other
41.4%
Most Helpful Reviews
AdRoll
Most Helpful Favorable Review
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Most Helpful Critical Review
Verified User in Apparel & Fashion
cost and the UI for setting up campaigns
Madgicx
Most Helpful Favorable Review
Bart P.
Verified User in Publishing
Madgicx maps all aspects of a brands marketing strategie. It gives our company control over it's long term strategies and inspired us to build a funnel with a great ROAS. Amazing results were coming in even after just two weeks of using the software. With...
Most Helpful Critical Review
Pawan R.
Verified User in Outsourcing/Offshoring
nothing but actually good and specially good marketing team.
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Bart P.
Verified User in Publishing
Madgicx maps all aspects of a brands marketing strategie. It gives our company control over it's long term strategies and inspired us to build a funnel with a great ROAS. Amazing results were coming in even after just two weeks of using the software. With...
Verified User in Apparel & Fashion
cost and the UI for setting up campaigns
Pawan R.
Verified User in Outsourcing/Offshoring
nothing but actually good and specially good marketing team.
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
When will you be rolling out the Content Creator directly in Madgicx?
3 comments
MJ
Nice try, just exactly what are you asking???
What Is Madgicx?
why are you targeting me?
is your product your trying to sell me reputable?
what are the...Read more
Madgicx has no more discussions with answers
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