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- Customer Journey Analytics Software
- Adobe Journey Optimizer
- Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
- Adobe Journey Optimizer-vs-Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Compare Adobe Journey Optimizer and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) 
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
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At a Glance
Market Segments
Small-Business (41.7% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Contact Us
$300,000.00 Per Year
Adobe Journey Optimizer
Star Rating
(74)4.4 out of 5
Market Segments
Small-Business (41.7% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
Star Rating
(209)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Entry-Level Pricing
$300,000.00 Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Personalization excels in Visitor Behavior Monitoring with a score of 9.0, indicating a robust capability to track and analyze user interactions effectively. In contrast, Adobe Journey Optimizer, while still strong, has a slightly lower score of 8.8 in Behavioral Targeting, suggesting it may not be as comprehensive in this area.
- Reviewers mention that Salesforce's Customer Profiles feature scores 8.4, allowing for detailed segmentation and personalization. Adobe Journey Optimizer, however, shines with a higher score of 9.0, indicating that users find its customer profiling capabilities more effective for creating tailored marketing strategies.
- G2 users highlight that Salesforce Marketing Cloud Personalization offers superior Campaign Performance analytics with a score of 8.4, which helps marketers optimize their campaigns effectively. Adobe Journey Optimizer, while still effective, has a lower score of 8.3, suggesting it may not provide the same depth of insights.
- Users on G2 report that Salesforce's Triggered Messages feature is highly rated at 8.9, allowing for timely and relevant communication with customers. Adobe Journey Optimizer matches this score for Triggered Emails, but users note that Salesforce's implementation feels more intuitive and user-friendly.
- Reviewers mention that Salesforce Marketing Cloud Personalization's Segmentation capabilities are rated at 8.7, providing advanced options for targeting specific audiences. Adobe Journey Optimizer, with a score of 8.1, is perceived as less flexible in this regard, which may limit its effectiveness for some users.
- Users say that Salesforce's Quality of Support is rated at 8.9, with many reviewers praising the responsiveness and helpfulness of the support team. In comparison, Adobe Journey Optimizer has a score of 8.3, indicating that while support is good, it may not be as consistently reliable as Salesforce's.
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Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
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The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Premium
$300,000.00
Per Year
Go further with Einstein AI driving next-best customer offers in real time.
- Website Data and Personalization
- Email Data and Personalization
- Segment and Rule-Based Decisioning
Free Trial
Adobe Journey Optimizer
No trial information availableSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
No trial information availableRatings
Meets Requirements
8.2
58
8.6
176
Ease of Use
7.5
65
7.5
191
Ease of Setup
7.3
57
7.6
104
Ease of Admin
7.4
21
7.9
91
Quality of Support
8.4
57
8.9
174
Has the product been a good partner in doing business?
8.0
20
9.1
91
Product Direction (% positive)
8.7
54
8.8
172
Features by Category
Email Marketing
9.2
22
Not enough data
8.8
22
Not enough data
8.9
22
Not enough data
9.1
22
Not enough data
9.0
20
Not enough data
8.7
22
Not enough data
8.8
22
Not enough data
7.8
21
Not enough data
7.7
21
Not enough data
Reporting & Analytics
8.6
22
Not enough data
8.6
22
Not enough data
Generative AI
7.2
20
Not enough data
7.3
20
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.3
24
Not enough data
7.2
21
Not enough data
7.3
22
Not enough data
8.0
21
Not enough data
8.3
21
Not enough data
7.8
22
Not enough data
Visitor Behavior
Not enough data
9.0
27
|
Verified
Not enough data
9.0
27
|
Verified
Not enough data
8.2
27
|
Verified
Templates
Not enough data
8.0
27
|
Verified
Not enough data
8.8
27
|
Verified
Not enough data
8.6
27
|
Verified
Personalization
Not enough data
8.7
27
|
Verified
Not enough data
8.6
27
|
Verified
Not enough data
8.2
27
|
Verified
Not enough data
Feature Not Available
Not enough data
9.3
27
|
Verified
Not enough data
8.8
26
|
Verified
Not enough data
8.2
26
|
Verified
Not enough data
8.5
26
|
Verified
Multichannel
Not enough data
8.8
27
|
Verified
Not enough data
8.7
27
|
Verified
Not enough data
8.6
27
|
Verified
Administration
Not enough data
9.0
26
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
8.1
26
|
Verified
Not enough data
7.9
26
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.7
5
Not enough data
8.7
5
Not enough data
7.0
5
Not enough data
9.0
5
Not enough data
7.0
5
Not enough data
Analytics
8.7
5
Not enough data
8.0
5
Not enough data
Optimization
8.0
5
Not enough data
7.3
5
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.6
12
9.0
35
9.2
12
8.4
38
Targeting
8.9
12
9.2
39
8.8
7
8.9
38
Triggered Content
9.0
7
8.5
24
8.3
11
8.1
19
8.2
11
8.9
30
Personalized Content
8.6
11
8.7
29
7.9
7
8.9
22
8.3
12
8.9
37
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
9.8
9
Not enough data
9.3
9
Not enough data
8.3
9
Not enough data
9.4
9
Not enough data
Edit
8.9
9
Not enough data
9.4
9
Not enough data
8.7
9
Not enough data
Logistics
8.9
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
8.9
9
Not enough data
Generative AI
8.1
9
Not enough data
8.5
9
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.1
6
Not enough data
6.4
6
Not enough data
7.5
6
Not enough data
7.2
6
Not enough data
8.3
6
Not enough data
6.7
6
Not enough data
8.3
6
Not enough data
6.1
6
Not enough data
SMS Platform
6.4
6
Not enough data
6.9
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.8
6
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.1
17
Not enough data
8.9
18
Platform Reporting
Not enough data
8.4
18
Not enough data
8.9
18
Platform Basics
8.3
31
Not enough data
8.2
33
Not enough data
Platform Data
8.4
33
Not enough data
8.2
33
Not enough data
8.7
32
Not enough data
8.3
33
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.0
33
Not enough data
8.4
33
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.3
12
Not enough data
8.5
12
Not enough data
7.9
12
Not enough data
7.6
12
Not enough data
Campaigns
9.1
11
Not enough data
8.3
12
Not enough data
8.2
12
Not enough data
7.9
12
Not enough data
9.4
11
Not enough data
9.0
12
Not enough data
Engagement
9.3
12
Not enough data
Platform
9.2
12
Not enough data
8.5
12
Not enough data
8.0
11
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) are categorized as Personalization Engines
Unique Categories
Adobe Journey Optimizer is categorized as SMS Marketing, Email Template Builder, Push Notification, Customer Journey Analytics, Mobile Marketing, and Email Marketing
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) is categorized as Account-Based Web and Content Experiences, Personalization, E-Commerce Personalization, and A/B Testing
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Information Technology and Services
11.1%
Health, Wellness and Fitness
5.6%
Financial Services
5.6%
Consulting
4.2%
Other
58.3%
Computer Software
19.5%
Marketing and Advertising
9.3%
Retail
8.8%
Information Technology and Services
7.8%
Financial Services
5.4%
Other
49.3%
Most Helpful Reviews
Adobe Journey Optimizer
Most Helpful Favorable Review
Verified User in Health, Wellness and Fitness
I love how easy it is to If you're familiar with tools like Braze or Iterable, you'll love Adobe Journey Optimizer because it simplifies the process and offers more analytics tools than the typical customer journey platform. I also appreciate being able to...
Most Helpful Critical Review
Grant B.
Verified User in Media Production
I don’t like that some times it can sound too robotic or ai driven as well as some of the responses are too repetitive and the verbiage can be overused.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Most Helpful Favorable Review
Verified User in Market Research
Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...
Most Helpful Critical Review
Verified User in Internet
The UI is EXTREMELY hard to use, the tool is overwhelming in it's capabilities and none of it is user intuitive.
Verified User in Health, Wellness and Fitness
I love how easy it is to If you're familiar with tools like Braze or Iterable, you'll love Adobe Journey Optimizer because it simplifies the process and offers more analytics tools than the typical customer journey platform. I also appreciate being able to...
Verified User in Market Research
Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...
Grant B.
Verified User in Media Production
I don’t like that some times it can sound too robotic or ai driven as well as some of the responses are too repetitive and the verbiage can be overused.
Verified User in Internet
The UI is EXTREMELY hard to use, the tool is overwhelming in it's capabilities and none of it is user intuitive.
Alternatives
Discussions
Adobe Journey Optimizer has no discussions with answers
Is there any demo account to learn Interaction Studio or best platform to learn it ?
1 comment
AZ
The text appears to be a suggestion to begin with a specific URL, which is likely a link to documentation or resources on the Evergage platform.Read more
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) has no more discussions with answers
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