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Compare Adobe Audience Manager and MediaMath by Infillion

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At a Glance
Adobe Audience Manager
Adobe Audience Manager
Star Rating
(34)4.1 out of 5
Market Segments
Enterprise (64.5% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience Manager
MediaMath by Infillion
MediaMath by Infillion
Star Rating
(125)3.9 out of 5
Market Segments
Mid-Market (49.6% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about MediaMath by Infillion
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that MediaMath by Infillion excels in 1st-Party Data Integration with a score of 8.4, while Adobe Audience Manager shines in 2nd-Party Data Integration with a higher score of 8.5, indicating that Adobe may offer more robust options for integrating data from partners.
  • Reviewers mention that MediaMath's Machine Learning Optimization feature scores 8.1, which is beneficial for automating ad placements, whereas Adobe Audience Manager's Recommendations feature stands out with a score of 8.5, suggesting it may provide better insights for campaign strategies.
  • G2 users highlight that MediaMath's Campaign Dashboard is rated at 7.9, which helps in tracking campaign performance effectively, while Adobe Audience Manager's Custom Reports feature scores significantly higher at 8.0, allowing for more tailored reporting options.
  • Users on G2 report that MediaMath's Data Export Tools score of 7.0 is a limitation, especially when compared to Adobe Audience Manager's impressive score of 8.7, indicating that Adobe offers superior capabilities for exporting data.
  • Reviewers mention that MediaMath's Performance and Reliability is rated at 8.0, which is solid, but Adobe Audience Manager outperforms with a score of 8.8, suggesting a more stable and reliable platform for users.
  • Users say that MediaMath's Ease of Setup is rated at 7.5, which is decent, but Adobe Audience Manager's score of 7.2 indicates that users may find it slightly more challenging to set up, despite its overall higher ratings in other areas.
Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing available
MediaMath by Infillion
No pricing available
Free Trial
Adobe Audience Manager
No trial information available
MediaMath by Infillion
No trial information available
Ratings
Meets Requirements
8.3
24
7.6
109
Ease of Use
7.7
27
7.5
107
Ease of Setup
7.4
9
7.5
54
Ease of Admin
6.9
6
7.7
49
Quality of Support
7.4
22
8.0
109
Has the product been a good partner in doing business?
8.1
6
8.2
56
Product Direction (% positive)
7.6
24
8.0
107
Features by Category
Not enough data
7.5
106
Channel Functionality
Not enough data
8.2
79
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.9
92
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.2
82
Not enough data
6.7
82
|
Verified
Not enough data
7.1
76
|
Verified
Not enough data
7.6
74
Not enough data
7.2
73
Not enough data
8.0
82
Not enough data
8.0
93
|
Verified
Not enough data
7.3
82
|
Verified
Not enough data
7.1
63
|
Verified
Not enough data
7.5
25
Not enough data
7.2
26
Targeting
Not enough data
8.3
94
|
Verified
Not enough data
8.5
90
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
7.9
75
Platform
Not enough data
7.2
67
|
Verified
Not enough data
7.2
83
|
Verified
Not enough data
8.0
81
|
Verified
Not enough data
7.6
90
|
Verified
Not enough data
7.6
75
|
Verified
Not enough data
7.1
74
|
Verified
Not enough data
7.0
74
|
Verified
Not enough data
7.7
56
|
Verified
Not enough data
6.9
74
|
Verified
Data Management Platform (DMP)Hide 21 FeaturesShow 21 Features
8.1
18
7.6
20
Data Integration
8.8
17
8.4
16
Feature Not Available
7.7
11
7.9
16
8.4
16
7.6
16
7.2
9
7.3
15
7.7
10
Feature Not Available
Feature Not Available
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.6
16
8.2
19
8.5
13
6.6
19
7.8
17
7.5
17
8.0
16
6.3
18
Platform
8.3
16
6.9
15
8.3
15
8.2
17
Feature Not Available
Feature Not Available
8.2
14
8.0
14
8.2
11
8.0
11
Not enough data
7.5
106
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.3
43
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.9
92
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.2
82
Not enough data
6.7
82
|
Verified
Not enough data
7.1
76
|
Verified
Not enough data
7.6
74
Not enough data
7.2
73
Not enough data
8.0
82
Not enough data
8.0
93
|
Verified
Not enough data
7.3
82
|
Verified
Not enough data
7.1
63
|
Verified
Not enough data
7.5
25
Not enough data
7.2
26
Targeting
Not enough data
8.3
94
|
Verified
Not enough data
8.5
90
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
7.9
75
Mobile
Not enough data
7.1
40
Not enough data
7.5
25
Not enough data
7.2
26
Platform
Not enough data
7.2
67
|
Verified
Not enough data
7.2
83
|
Verified
Not enough data
8.0
81
|
Verified
Not enough data
7.6
90
|
Verified
Not enough data
7.6
75
|
Verified
Not enough data
7.1
74
|
Verified
Not enough data
7.0
74
|
Verified
Not enough data
7.7
56
|
Verified
Not enough data
6.9
74
|
Verified
Not enough data
7.5
105
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
7.4
38
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.9
92
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.2
82
Not enough data
6.7
82
|
Verified
Not enough data
7.1
76
|
Verified
Not enough data
7.6
74
Not enough data
7.2
73
Not enough data
8.0
82
Not enough data
8.0
93
|
Verified
Not enough data
7.3
82
|
Verified
Not enough data
7.1
63
|
Verified
Not enough data
7.5
25
Not enough data
7.2
26
Targeting
Not enough data
8.3
94
|
Verified
Not enough data
8.5
90
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
7.9
75
Platform
Not enough data
7.2
67
|
Verified
Not enough data
7.2
83
|
Verified
Not enough data
8.0
81
|
Verified
Not enough data
7.6
90
|
Verified
Not enough data
7.6
75
|
Verified
Not enough data
7.1
74
|
Verified
Not enough data
7.0
74
|
Verified
Not enough data
7.7
56
|
Verified
Not enough data
6.9
74
|
Verified
Social Media AdvertisingHide 34 FeaturesShow 34 Features
Not enough data
7.5
105
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
Feature Not Available
Campaign Management
Not enough data
7.9
92
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.2
82
Not enough data
6.7
82
|
Verified
Not enough data
7.1
76
|
Verified
Not enough data
7.6
74
Not enough data
7.2
73
Not enough data
8.0
82
Not enough data
8.0
93
|
Verified
Not enough data
7.3
82
|
Verified
Not enough data
7.1
63
|
Verified
Not enough data
7.5
25
Not enough data
7.2
26
Targeting
Not enough data
8.3
94
|
Verified
Not enough data
8.5
90
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
7.9
75
Platform
Not enough data
7.2
67
|
Verified
Not enough data
7.2
83
|
Verified
Not enough data
8.0
81
|
Verified
Not enough data
7.6
90
|
Verified
Not enough data
7.6
75
|
Verified
Not enough data
7.1
74
|
Verified
Not enough data
7.0
74
|
Verified
Not enough data
7.7
56
|
Verified
Not enough data
6.9
74
|
Verified
Demand Side Platform (DSP)Hide 36 FeaturesShow 36 Features
Not enough data
7.5
105
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.9
92
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.2
82
Not enough data
6.7
82
|
Verified
Not enough data
7.1
76
|
Verified
Not enough data
7.6
74
Not enough data
7.2
73
Not enough data
8.0
82
Not enough data
8.0
93
|
Verified
Not enough data
7.3
82
|
Verified
Not enough data
7.1
63
|
Verified
Not enough data
7.5
25
Not enough data
7.2
26
Targeting
Not enough data
8.3
94
|
Verified
Not enough data
8.5
90
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
7.9
75
Demand Side Platforms
Not enough data
8.2
56
|
Verified
Not enough data
6.8
57
|
Verified
Not enough data
6.9
42
|
Verified
Platform
Not enough data
7.2
67
|
Verified
Not enough data
7.2
83
|
Verified
Not enough data
8.0
81
|
Verified
Not enough data
7.6
90
|
Verified
Not enough data
7.6
75
|
Verified
Not enough data
7.1
74
|
Verified
Not enough data
7.0
74
|
Verified
Not enough data
7.7
56
|
Verified
Not enough data
6.9
74
|
Verified
Cross-Channel AdvertisingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Audience Manager
Adobe Audience Manager
MediaMath by Infillion
MediaMath by Infillion
Adobe Audience Manager and MediaMath by Infillion are categorized as Data Management Platform (DMP)
Unique Categories
Adobe Audience Manager
Adobe Audience Manager has no unique categories
Reviews
Reviewers' Company Size
Adobe Audience Manager
Adobe Audience Manager
Small-Business(50 or fewer emp.)
22.6%
Mid-Market(51-1000 emp.)
12.9%
Enterprise(> 1000 emp.)
64.5%
MediaMath by Infillion
MediaMath by Infillion
Small-Business(50 or fewer emp.)
27.0%
Mid-Market(51-1000 emp.)
49.6%
Enterprise(> 1000 emp.)
23.5%
Reviewers' Industry
Adobe Audience Manager
Adobe Audience Manager
Marketing and Advertising
12.9%
Financial Services
9.7%
Broadcast Media
9.7%
Internet
6.5%
Consumer Goods
6.5%
Other
54.8%
MediaMath by Infillion
MediaMath by Infillion
Marketing and Advertising
63.8%
Internet
16.4%
Retail
1.7%
Publishing
1.7%
Online Media
1.7%
Other
14.7%
Most Helpful Reviews
Adobe Audience Manager
Adobe Audience Manager
Most Helpful Favorable Review
Verified User
G
Verified User in Financial Services

easy to use and implement and great customer support

Most Helpful Critical Review
Verified User
G
Verified User in Internet

UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data

MediaMath by Infillion
MediaMath by Infillion
Most Helpful Favorable Review
Emily C.
EC
Emily C.
Verified User in Online Media

Transparency. It's hard to find with competitors of MediaMath and very important to clients/buyers. Efficiency is also key when trying to reach consumers, individually, at scale - it's something MediaMath excels at.

Most Helpful Critical Review
Sammy A.
SA
Sammy A.
Verified User in Internet

I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...

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Adobe Audience Manager
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MediaMath by Infillion
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Discussions
Adobe Audience Manager
Adobe Audience Manager Discussions
Is Adobe Audience Manager a DMP?
1 comment
Monty the Mongoose crying
Adobe Audience Manager has no more discussions with answers
MediaMath by Infillion
MediaMath by Infillion Discussions
Monty the Mongoose crying
MediaMath by Infillion has no discussions with answers