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- Google Tag Manager
- Adobe Analytics-vs-Google Tag Manager
Compare Adobe Analytics and Google Tag Manager 
At a Glance
Market Segments
Enterprise (43.9% of reviews)
Small-Business (53.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,074)4.1 out of 5
Market Segments
Enterprise (43.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsGoogle Tag Manager
Star Rating
(411)4.6 out of 5
Market Segments
Small-Business (53.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its Custom Event Tracking capabilities, with a score of 8.6, allowing for detailed tracking of user interactions. In contrast, Google Tag Manager shines with a higher score of 9.1, making it easier for users to implement and manage custom events without extensive coding knowledge.
- Reviewers mention that Google Tag Manager offers superior Real-Time Reporting features, scoring 9.3 compared to Adobe Analytics' 8.2. This allows businesses to make immediate data-driven decisions, which is crucial for time-sensitive campaigns.
- G2 users highlight Adobe Analytics' strength in Data Analysis, achieving a score of 8.9, which is beneficial for in-depth insights. However, Google Tag Manager's performance in Data Unification is also noteworthy, with a score of 8.6, helping users consolidate data from various sources effectively.
- Users on G2 report that Adobe Analytics provides robust Segmentation options, scoring 8.4, which allows for detailed audience insights. Conversely, Google Tag Manager's segmentation capabilities are rated slightly higher at 8.7, making it easier for users to create targeted marketing strategies.
- Reviewers mention that Adobe Analytics has a more complex Ease of Setup with a score of 6.9, which can be a barrier for smaller businesses. In contrast, Google Tag Manager is praised for its user-friendly setup process, scoring 7.9, making it more accessible for users with limited technical expertise.
- Users say that while Adobe Analytics has a solid Quality of Support rating at 7.7, Google Tag Manager's support is perceived as less effective, with a score of 7.1. This difference can impact user experience, especially for those needing assistance during implementation.
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Digital Analytics
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Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableGoogle Tag Manager
No pricing availableFree Trial
Adobe Analytics
No trial information availableGoogle Tag Manager
No trial information availableRatings
Meets Requirements
8.5
838
9.2
334
Ease of Use
7.4
894
8.0
335
Ease of Setup
6.9
330
7.9
194
Ease of Admin
7.6
273
8.3
189
Quality of Support
7.7
763
7.1
273
Has the product been a good partner in doing business?
8.0
274
8.1
164
Product Direction (% positive)
7.5
800
8.8
325
Features by Category
Metrics
8.6
562
9.0
203
8.4
556
8.9
202
8.4
563
8.7
196
8.4
536
9.1
229
8.4
522
9.0
235
8.0
500
8.4
179
8.1
520
8.3
176
8.4
526
9.1
220
8.1
491
8.6
181
Reporting
8.2
551
Feature Not Available
8.2
539
8.4
162
8.1
512
8.1
153
8.4
531
Feature Not Available
8.0
470
Feature Not Available
7.9
454
8.6
167
8.4
554
Feature Not Available
Other
8.4
511
8.6
180
8.3
489
8.5
164
8.0
457
8.3
161
8.4
506
9.0
192
8.4
433
8.9
152
8.0
392
8.0
119
8.1
417
8.2
146
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
412
8.8
154
8.1
402
8.7
169
8.3
508
9.1
213
8.4
489
9.1
221
User Identification
8.2
181
Not enough data
8.5
185
Not enough data
8.5
178
Not enough data
Tracking & Reporting
8.6
181
Not enough data
8.3
187
Not enough data
8.3
183
Not enough data
8.6
196
Not enough data
8.4
188
Not enough data
8.5
180
Not enough data
Metrics
8.8
56
Not enough data
8.5
56
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Audiences
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Data Analysis
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.0
43
Not enough data
8.5
41
Not enough data
Decision Making
Feature Not Available
Not enough data
8.7
42
Not enough data
8.8
43
Not enough data
8.6
40
Not enough data
Generative AI
8.2
16
Not enough data
8.6
16
Not enough data
Metrics
8.8
56
Not enough data
8.5
56
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Google Tag Manager are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Mobile App Analytics, Audience Intelligence Platforms, and Predictive Analytics
Google Tag Manager is categorized as Tag Management Systems
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.7%
Information Technology and Services
8.1%
Financial Services
5.8%
Retail
5.4%
Computer Software
4.8%
Other
62.3%
Marketing and Advertising
33.8%
Computer Software
9.1%
Information Technology and Services
8.6%
Internet
6.1%
Retail
3.0%
Other
39.3%
Most Helpful Reviews
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Verified User in Information Technology and Services
The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.
Most Helpful Critical Review
Verified User in Sports
It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.
Google Tag Manager
Most Helpful Favorable Review
Yashraj D.
Verified User in Legal Services
GTM, through its comprehensive and easy to understand UI delivers a big boost to our marketing efforts. Targeting our potential client base who've visited our website and other platforms is easy and efficient. We've had multiple implementations of GTM now.
Most Helpful Critical Review
Colleen S.
Verified User in Real Estate
It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.
Paul L.
Verified User in Information Technology and Services
The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.
Yashraj D.
Verified User in Legal Services
GTM, through its comprehensive and easy to understand UI delivers a big boost to our marketing efforts. Targeting our potential client base who've visited our website and other platforms is easy and efficient. We've had multiple implementations of GTM now.
Verified User in Sports
It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.
Colleen S.
Verified User in Real Estate
It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.
Discussions
What else are you using adobe analytics for?
1 comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.
1 comment
G2
yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like...Read more
What is the difference between Google Analytics and Google Tag Manager?
2 comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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