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Compare Adobe Analytics and Google Analytics 360 
At a Glance
Market Segments
Enterprise (43.9% of reviews)
Small-Business (50.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,074)4.1 out of 5
Market Segments
Enterprise (43.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsGoogle Analytics 360
Star Rating
(592)4.4 out of 5
Market Segments
Small-Business (50.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its Custom Event Tracking capabilities, scoring 8.6, which allows for more tailored tracking of user interactions compared to Google Analytics 360's score of 8.9. Reviewers mention that this feature is particularly beneficial for enterprises needing detailed insights.
- Reviewers mention that Google Analytics 360 offers superior Real-Time Reporting, with a score of 8.9 versus Adobe's 8.2. Users on G2 appreciate the immediacy of insights, which helps in making quick decisions during campaigns.
- G2 users highlight that Adobe Analytics provides robust Data Analysis tools, scoring 8.9, which some users find more comprehensive than Google Analytics 360's offerings. Reviewers say that the advanced filtering options in Adobe allow for deeper insights into user behavior.
- Users say that Google Analytics 360 shines in User Identification features, particularly in Demographics and User Segmentation, both scoring 9.1 and 9.0 respectively. Reviewers mention that these features help businesses better understand their audience.
- Reviewers mention that Adobe Analytics has a more complex Ease of Setup with a score of 6.9, which can be a hurdle for smaller businesses. In contrast, Google Analytics 360 scores 7.9, making it more user-friendly for those new to analytics.
- Users report that Google Analytics 360's Dashboard functionality is highly rated at 9.0, providing a more intuitive interface for users to visualize data compared to Adobe's score of 8.6. Reviewers say this ease of use is crucial for teams that need to quickly interpret data.
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Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableGoogle Analytics 360
No pricing availableFree Trial
Adobe Analytics
No trial information availableGoogle Analytics 360
No trial information availableRatings
Meets Requirements
8.5
838
8.8
445
Ease of Use
7.4
894
8.1
448
Ease of Setup
6.9
330
8.0
193
Ease of Admin
7.6
273
8.4
186
Quality of Support
7.7
763
8.0
405
Has the product been a good partner in doing business?
8.0
274
8.4
182
Product Direction (% positive)
7.5
800
8.4
429
Features by Category
Metrics
8.6
562
8.7
322
8.4
556
8.5
330
8.4
563
8.5
320
8.4
536
8.6
302
8.4
522
8.4
296
8.0
500
8.4
302
8.1
520
8.2
301
8.4
526
8.4
308
8.1
491
8.2
284
Reporting
8.2
551
Feature Not Available
8.2
539
8.6
308
8.1
512
8.4
277
8.4
531
8.5
294
8.0
470
8.4
288
7.9
454
8.2
266
8.4
554
8.7
309
Other
8.4
511
8.5
298
8.3
489
8.4
303
8.0
457
8.3
288
8.4
506
8.6
300
8.4
433
8.5
265
8.0
392
8.2
246
8.1
417
8.3
264
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
412
8.5
241
8.1
402
8.2
241
8.3
508
8.6
291
8.4
489
8.6
291
User Identification
8.2
181
9.1
111
8.5
185
9.0
108
8.5
178
9.0
103
Tracking & Reporting
8.6
181
8.9
99
8.3
187
8.8
109
8.3
183
8.9
102
8.6
196
9.0
108
8.4
188
8.8
103
8.5
180
8.8
101
Metrics
8.8
56
9.0
33
8.5
56
8.6
32
Feature Not Available
8.6
33
Feature Not Available
8.5
33
Feature Not Available
8.6
33
Audiences
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Data Analysis
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.0
43
Not enough data
8.5
41
Not enough data
Decision Making
Feature Not Available
Not enough data
8.7
42
Not enough data
8.8
43
Not enough data
8.6
40
Not enough data
Generative AI
8.2
16
Not enough data
8.6
16
Not enough data
Metrics
8.8
56
9.0
33
8.5
56
8.6
32
Feature Not Available
8.6
33
Feature Not Available
8.5
33
Feature Not Available
8.6
33
Categories
Categories
Shared Categories
Adobe Analytics and Google Analytics 360 are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Audience Intelligence Platforms and Predictive Analytics
Google Analytics 360 has no unique categories
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.7%
Information Technology and Services
8.1%
Financial Services
5.8%
Retail
5.4%
Computer Software
4.8%
Other
62.3%
Marketing and Advertising
20.9%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.7%
Most Helpful Reviews
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Verified User in Information Technology and Services
The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.
Most Helpful Critical Review
Alex G.
Verified User in Marketing and Advertising
I do not like that there are not options for me to customize my experience in Ad Hoc. For example, there are approximately 250 report suites that I have access to, however, I use 10-20 ib a regular basis. I'd like the option to "favorite" these so that I...
Google Analytics 360
Most Helpful Favorable Review
Alley L.
Verified User in Marketing and Advertising
The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...
Most Helpful Critical Review
Guy K T.
Verified User in Public Relations and Communications
Not really anything to dislike, i wish it would do all of the work for me, like totally.
Paul L.
Verified User in Information Technology and Services
The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.
Alley L.
Verified User in Marketing and Advertising
The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...
Alex G.
Verified User in Marketing and Advertising
I do not like that there are not options for me to customize my experience in Ad Hoc. For example, there are approximately 250 report suites that I have access to, however, I use 10-20 ib a regular basis. I'd like the option to "favorite" these so that I...
Guy K T.
Verified User in Public Relations and Communications
Not really anything to dislike, i wish it would do all of the work for me, like totally.
Discussions
What else are you using adobe analytics for?
1 comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.
1 comment
G2
yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like...Read more
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