User-Generated Content Platforms Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on User-Generated Content Platforms
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
User-Generated Content Platforms Articles
UGC—A Win-Win for Brands and Consumers?
There’s a new marketing buzzword every few years or so, and "UGC" is having a moment. Or maybe it’ll be a more permanent term. It’s too soon to tell. User-generated content, UGC for short, has been building momentum for a couple of years, proving to be an effective marketing tool for B2C brands.
by Priya Patel
User-Generated Content: (Actually) Putting Customers First
Let’s be honest: consumers don’t trust marketers.
by Bridget Poetker
The Ultimate Guide to Building an Online Community
Having trouble finding a community of like-minded individuals? Time to take matters into your own hands.
by Piper Thomson
What is Direct Response Copywriting? 4 Key Elements
The instantaneous click. The quick browse. The purchase. An email marketer’s dream.
by Rob Browne
User-Generated Content Platforms Glossary Terms
User-Generated Content Platforms Discussions
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Question on: tagembed
Do you provide SEO friendly code?I want to embed tagembed widget on my other personal website but worried if you provide SEO friendly code for letting Google crawl my social media content from my website.
Hello Rohan ,
Yes, tagembed widgets are SEO-friendly.
I would like to take this opportunity to share that we had updated JS Code ( Lite Code ) on your dashboard to make it SEO-oriented and load faster on websites. So, please copy the JS Code to embed it on your website.
Yes, if you use JS code.
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Question on: PowerReviews
How can PowerReviews be trusted by consumers when companies can unpublish unfavorable reviews?I want to know why consumers should trust companies that use PowerReviews to manage their reviews since companies can simply unpublish negative reviews?
Great question! That's actually a common misconception. Authenticity and transparency are at the center of our work, so our industry-leading moderation services ensure compliance with FTC, GDPR, and industry-specific regulations. So while we do moderate content, we're looking for fraudulent reviews, slander, foul language, competitor-merchant or price references, and offensive images and videos, not the star rating.
We actually encourage customers to embrace negative reviews. We did a research study with Northwestern U and found that purchase probability peaks when a product’s average star rating is between 4.2 and 4.5 (it varies a bit by product category). If the average star rating surpasses 4.5, the likelihood of purchase actually drops. The occasional negative review brings your average star rating closer to that sweet spot of 4.2-4.5 – actually potentially increasing sales. This is especially important with younger shoppers, since 44% of Gen Z would not trust a product that had no negative reviews (in fact, 60% read the negative ones first!).
tldr: We're here to help businesses increase their conversions, but we insist on doing it honestly.
More about how we handle reviews: https://www.powerreviews.com/solutions-overview/ratings-reviews/
Tips for moderation: https://www.powerreviews.com/blog/ugc-holiday-best-practices-2020/
Using negative reviews to your advantage: https://www.powerreviews.com/insights/complete-guide-ratings-reviews-2021/#CH4
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Question on: PhotoShelter for Brands
When can we get an iOS app that allows us to manage our accounts?Right now, I can search and upload. I need to be able to do some management... like find images, create a lightbox, set up an invitation, shut down user accounts.
Hi Matt,
Sounds like connecting with our support team would really help you achieve what you are looking to achieve. Want to send us an email at support@photoshelter.com?
User-Generated Content Platforms Reports
Mid-Market Grid® Report for User-Generated Content
Summer 2025
G2 Report: Grid® Report
Grid® Report for User-Generated Content
Summer 2025
G2 Report: Grid® Report
Enterprise Grid® Report for User-Generated Content
Summer 2025
G2 Report: Grid® Report
Momentum Grid® Report for User-Generated Content
Summer 2025
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for User-Generated Content
Summer 2025
G2 Report: Grid® Report
Enterprise Grid® Report for User-Generated Content
Spring 2025
G2 Report: Grid® Report
Small-Business Grid® Report for User-Generated Content
Spring 2025
G2 Report: Grid® Report
Mid-Market Grid® Report for User-Generated Content
Spring 2025
G2 Report: Grid® Report
Grid® Report for User-Generated Content
Spring 2025
G2 Report: Grid® Report
Momentum Grid® Report for User-Generated Content
Spring 2025
G2 Report: Momentum Grid® Report