How can PowerReviews be trusted by consumers when companies can unpublish unfavorable reviews?

Great question! That's actually a common misconception. Authenticity and transparency are at the center of our work, so our industry-leading moderation services ensure compliance with FTC, GDPR, and industry-specific regulations. So while we do moderate content, we're looking for fraudulent reviews, slander, foul language, competitor-merchant or price references, and offensive images and videos, not the star rating. We actually encourage customers to embrace negative reviews. We did a research study with Northwestern U and found that purchase probability peaks when a product’s average star rating is between 4.2 and 4.5 (it varies a bit by product category). If the average star rating surpasses 4.5, the likelihood of purchase actually drops. The occasional negative review brings your average star rating closer to that sweet spot of 4.2-4.5 – actually potentially increasing sales. This is especially important with younger shoppers, since 44% of Gen Z would not trust a product that had no negative reviews (in fact, 60% read the negative ones first!). tldr: We're here to help businesses increase their conversions, but we insist on doing it honestly. More about how we handle reviews: https://www.powerreviews.com/solutions-overview/ratings-reviews/ Tips for moderation: https://www.powerreviews.com/blog/ugc-holiday-best-practices-2020/ Using negative reviews to your advantage: https://www.powerreviews.com/insights/complete-guide-ratings-reviews-2021/#CH4