Best Synthetic Data Tools
Synthetic data tools are platforms that generate synthetic media or synthetic datasets, such as images, text, or structured data, based on original data for testing, training models, and simulation. They enable users to produce artificial data from scratch that protects privacy-sensitive information while maintaining the mathematical characteristics and relationships inherent in the original dataset.
Synthetic data platforms are mainly used by data scientists, machine learning engineers, and researchers in fields like technology, healthcare, and finance. They help companies quickly build datasets for testing, machine learning, data validation, and more, all while ensuring privacy and solving data shortages. By simulating real-world situations, synthetic data generation tools allow businesses and researchers to improve algorithms and innovate without relying on sensitive or unavailable data.
Synthetic data can be created through methods like computer-generated imagery (CGI), generative neural networks (GAN), and heuristics. It comes in two types: structured data, which includes numbers and values, and unstructured data, such as images and videos.
The major benefit of using synthetic data is that it can be used without risking privacy or violating compliance. Synthetic data software also includes privacy safeguards, like differential privacy, to ensure that individual information stays secure. This makes it easier for organizations to share data without putting personal privacy at risk.
While data masking software also protects private information, it doesn't allow for creating artificial data or handling large-scale datasets like synthetic data generator. Additionally, companies looking to address algorithmic bias can use synthetic data to reduce biases in their original datasets.
To qualify for inclusion in the Synthetic Data category, a product must:
Best Synthetic Data Tools At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- Seller Details
Watsonx.ai is part of the IBM watsonx platform that brings together new generative AI capabilities, powered by foundation models and traditional machine learning into a powerful studio spanning the AI
- Consultant
- Information Technology and Services
- Computer Software
- 35% Small-Business
- 34% Mid-Market
709,764 Twitter followers
- Overview
- Seller Details
Tumult Analytics is an open-source Python library making it easy and safe to use differential privacy; enabling organizations to safely release statistical summaries of sensitive data. Tumult Analyti
- Information Technology and Services
- 51% Small-Business
- 32% Mid-Market
- Overview
- Seller Details
Our mission is to enable developers to safely and quickly experiment, collaborate, and build with data.
- 77% Mid-Market
- 23% Small-Business
- Overview
- Seller Details
YData helps data science teams build better datasets for AI
- 67% Mid-Market
- 25% Small-Business
685 Twitter followers
- Overview
- Seller Details
KopiKat is a generative image data augmentation tool that helps improve AI model accuracy without changing the network architecture. It creates a new photorealistic copy of the original image while p
- 67% Small-Business
- 25% Mid-Market
- Overview
- Pros and Cons
- Seller Details
Synthesis AI is a pioneering synthetic data technology which builds more capable AI
- 73% Small-Business
- 27% Mid-Market
662 Twitter followers
- Overview
- Seller Details
CA Test Data Manager uniquely combines elements of data subsetting, masking, synthetic, cloning and on-demand data generation to enable testing teams to meet the agile testing needs of their organizat
- Accounting
- Banking
- 48% Small-Business
- 33% Enterprise
60,101 Twitter followers
- Overview
- Seller Details
Syntheticus® is a technology company founded in 2021 and headquartered in Zürich, Switzerland. We are at the forefront of innovation and research in Privacy-Enhancing Technologies, working in collabor
- 60% Small-Business
- 30% Mid-Market
- Overview
- Seller Details
Tonic.ai offers a developer platform for data de-identification, synthesis, subsetting, and provisioning to keep test data secure, accessible, and in sync across testing and development environments.
- Computer Software
- Information Technology and Services
- 43% Mid-Market
- 34% Small-Business
684 Twitter followers
- Overview
- Seller Details
The MOSTLY AI synthetic data platform is the leading synthetic data generator globally. Its platform enables enterprises across industries to unlock, share, fix and simulate data. Thanks to the advanc
- 53% Small-Business
- 24% Enterprise
472 Twitter followers
- Overview
- Seller Details
Syntho is an Amsterdam-based company revolutionizing the tech industry with AI-generated synthetic data. As the leading provider of synthetic data software, Syntho’s mission is to empower businesses w
- 69% Small-Business
- 19% Mid-Market
- Overview
- Seller Details
GenRocket is the technology leader in synthetic data generation for quality engineering and machine learning use cases. We call it Synthetic Test Data Automation (TDA) and it's the next generation of
- 73% Enterprise
- 27% Small-Business
379 Twitter followers
- Overview
- Seller Details
Hazy is the world’s leading synthetic data company, re-engineering enterprise data so that it’s faster, easier and safer to use. Data has never been more valuable. But with growing privacy demands an
- 50% Mid-Market
- 38% Small-Business
- Overview
- Seller Details
Deep Vision Data specializes in the creation of synthetic training data for supervised and unsupervised training of machine learning systems such as deep neural networks, and also the development of X
- 38% Mid-Market
- 38% Small-Business
- Overview
- Pros and Cons
- Seller Details
Test Data Generation helps automate and accelerate the creation of test data when copies of production data are incomplete, are unavailable, or cannot guarantee data privacy.
- 71% Small-Business
- 29% Mid-Market
101,095 Twitter followers
- Overview
- Seller Details
- Identifies PII (Personally Identifiable Information) and PHI (Personal Health Information) in corporate data stores (RDBMS, XML, JSON) - Helps de-identify the data so that accidental leak of PII, a
- 80% Small-Business
- 20% Mid-Market
- Overview
- Seller Details
Subsalt creates synthetic data that satisfies the anonymized and de-identified data exemptions in major data privacy laws, so valuable data can be shared with internal teams, vendors, and partners wit
- 60% Mid-Market
- 20% Enterprise
- Overview
- Seller Details
MDClone offers an innovative, self-service data analytics environment powering exploration, discovery, and collaboration throughout the healthcare ecosystems, cross-institutionally, and globally. The
- 50% Small-Business
- 25% Mid-Market
303 Twitter followers
- Overview
- Pros and Cons
- Seller Details
DATAMIMIC: Unleash the Power of AI in Model-Based Test Data Generation and Privacy Protection. Specializing in enterprise-grade test data creation and obfuscation, with enhanced handling of complex JS
- 40% Enterprise
- 40% Small-Business
9 Twitter followers
- Overview
- Pros and Cons
- Seller Details
Marvin processes structured data for software development, enhancing your software development process.
- 50% Small-Business
- 33% Mid-Market
- Overview
- Seller Details
syntheticAIdata is your partner in creating synthetic data that enables you to craft diverse datasets effortlessly and at scale. Utilising our solution doesn’t just mean significant cost reductions; i
- 100% Small-Business
- 33% Mid-Market
- Overview
- Pros and Cons
- Seller Details
BENERATOR is a leading solution for generating synthetic data, anonymizing, and obfuscating production data, leveraging a model-driven approach for safe, GDPR-compliant use in development, testing, an
- 100% Small-Business
9 Twitter followers
- Overview
- Seller Details
Data masking and synthetic data generation consistently across any supported databases or systems: Oracle, DB2, PostgreSQL, Microsoft SQL Server, MySQL, MariaDB and many more.
- 50% Small-Business
- 33% Mid-Market
167 Twitter followers
- Overview
- Seller Details
An enterprise-ready platform to generate privacy-preserving synthetic data from structured data types. ✅ High utility and privacy guarantees ✅ Use the synthetic data as a drop-in replacement for any
- 75% Small-Business
- 25% Mid-Market
- Overview
- Seller Details
TestINT (testINT.ai) What is TestINT? TestINT is a “Data Augmentation and Testing” platform to make systems that utilize “Deep Learning” techniques more reliable. TestINT provides a compact platfor
- 50% Enterprise
- 50% Small-Business
- Overview
- Seller Details
ANYVERSE's computer-generated datasets offer the speed, scalability, and photorealistic visual accuracy needed by Machine Learning and Perception teams to rapidly progress to high-confidence artificia
- 100% Mid-Market
143 Twitter followers
- Overview
- Pros and Cons
- Seller Details
CVEDIA develops robust and resilient computer vision algorithms using synthetic data. Our synthetic algorithms are developed in 2-4 weeks for scenarios where data collection isn't viable. CVEDIA is th
- 100% Mid-Market
- Overview
- Seller Details
DataGen is creating Simulated Data solutions that are scalable, bias-free, and automatically annotated. We use hyper-photorealistic imagery and algorithms to generate high variance datasets that refle
- 50% Enterprise
- 50% Mid-Market
- Overview
- Seller Details
To enable better computer vision development, LexSet has created TDaaS (Training Data as a Service), using 3D content to create photo-realistic synthetic data to train Vision AI models. The approach a
- 100% Small-Business
- Overview
- Pros and Cons
- Seller Details
Neuromation is a Synthetic Data space building an AI Developer platform to build better models.
- 33% Enterprise
- 33% Mid-Market
4,506 Twitter followers
- Overview
- Seller Details
OneView is a platform for the acceleration of remote sensing imagery analytics in a scalable and cost-effective way. The platform creates virtual synthetic datasets to be used for machine learning alg
- 100% Enterprise
- Overview
- Seller Details
SDV lets developers easily build, deploy and manage sophisticated generative AI models when real data is limited or unavailable. These models create synthetic data that is statistically similar to ori
- 100% Enterprise
89 Twitter followers
- Overview
- Pros and Cons
- Seller Details
Apply Synthesized Scientific Data Kit (SDK) to bootstrap data where the density of data is low, automatically rebalance data to improve model performance, and anonymize data for repurposing. Improved
- 100% Mid-Market
3,157 Twitter followers
- Overview
- Seller Details
Aindo’s generative AI technology creates hyper-realistic, yet fully synthetic data. These replace personal data and rebalance biased datasets for safe and fair analysis.
- Overview
- Seller Details
Curiosity redefines enterprise test data management. We empower enterprises to thrive when delivering superior software, overcoming the test data challenges holding them back – complexity, legacy, and
1,596 Twitter followers
- Overview
- Seller Details
K2view Data Product Platform gets your data AI-ready: protected, complete, and accessible in a split-second. AI-ready datasets are packaged as products, allowing you to reuse them at scale and across
- 40% Small-Business
- 30% Enterprise
141 Twitter followers
- Overview
- Pros and Cons
- Seller Details
Build organizationally intelligent agents faster. Scale GenAI Platform is a comprehensive toolset to use your data to build, control, and improve your agents and AI solutions. Build AI applicati
- 100% Mid-Market
65,136 Twitter followers
- Overview
- Seller Details
Syncora.ai – Intelligent Synthetic Data, Built for Privacy-First AI Syncora.ai is a cutting-edge synthetic data generation platform designed to power privacy-first AI development - securely, afford
Learn More About Synthetic Data Tools
Synthetic data software refers to tools and platforms designed to generate artificial datasets that replicate the statistical properties and patterns of real-world data. Unlike traditional data sources, synthetic data is entirely artificial, created to mimic the characteristics of actual data without containing sensitive or personally identifiable information (PII). This approach helps organizations adhere to various privacy regulations, such as the General Data Protection Regulation (GDPR).
These software tools are commonly used to augment datasets, simulate events, and address class imbalances, providing a cost-effective solution to data scarcity. By using synthetic data, businesses can safely test algorithms, predictive models, applications, and systems without the risks associated with real data. This not only protects privacy but also enhances compliance with data protection laws.
What is synthetic data generation?
Synthetic data generation is the process of creating artificial data that reflects the statistical properties of real datasets. This method is particularly useful when developing a dataset from scratch would be too time-consuming and costly, often resulting in incomplete or inaccurate data. Synthetic data generation tools make this process easier, allowing developers to quickly create accurate and detailed datasets with the required variables.
Synthetic dataset generation serves several key purposes, such as enhancing data privacy, improving machine learning (ML) models, supporting legal research, detecting fraud, and testing software applications. It empowers organizations to innovate and analyze while minimizing the risks associated with using real data.
How to generate synthetic data
Below is a general overview of the steps involved in generating synthetic data.
- Define the data requirements: Start by identifying your needs (training machine learning models, testing algorithms, or validating data pipelines), data type (like images, text, or numerical), and required data characteristics (size, format, and distribution). Also, establish the required volume of synthetic data.
- Choose a generation method: Select a generation method. There are three main approaches you can choose from:
-Statistical modeling: By analyzing real data, data scientists identify its underlying statistical patterns (for example: normal or exponential). They then generate synthetic data that follows these distributions, creating a dataset that mirrors the original.
-Model-based: Machine learning models are trained on real data to learn its characteristics. Once trained, these models can generate synthetic data that mimics the statistical patterns of the original. This approach is useful for creating hybrid datasets.
-Deep learning methods: Advanced techniques like GANs and variational autoencoders (VAEs) generate high-quality synthetic data, especially for complex data types like images or time series.
- Prepare the training data: Gather a representative dataset to simulate real-world scenarios. Ensure this data is cleaned and preprocessed for effective training.
- Train the model: Choose a suitable algorithm and train your model by feeding it the prepared data, allowing it to learn the relevant patterns.
- Generate synthetic data: Input the desired attributes and volume into the trained model to produce new synthetic data that mimics real-world patterns.
- Evaluate and refine: Evaluate the quality of the generated data to ensure it meets standards. If necessary, refine the model or retrain it to improve results.
- Additional considerations: Ensure the synthetic data generation process adheres to privacy regulations and ethical guidelines and protects individual identities. Address any biases to ensure fair representation, and strive for realism, especially when the data is used for training AI or testing software.
Key features of synthetic data generation tools
Here are the key features found in some of the best synthetic data tools. Note that specific features may vary from product to product.
- Data generation algorithms: Synthetic data software creates realistic and statistically relevant data sets that aim to imitate the behavior of real-world data.
- Privacy preservation: These tools make sure the generated data doesn’t contain any personal information in order to safeguard user privacy.
- Data augmentation: This feature enhances existing data sets with synthetic data. Data augmentation addresses issues like class imbalance or data scarcity.
- Data type support: This software type can generate a wide variety of data types, including structured data (tables), unstructured data (text and images), and time-series data.
- Scalability: Synthetic data generator allows for the creation of large volumes of data, which makes it a flexible and scalable solution that meets the varying data demands an organization has.
Types of synthetic data tools
You can choose from four types of synthetic data tools, all explained below.
- Generative adversarial networks (GANs) based software: GANs are a type of artificial intelligence (AI) model whereby two neural networks – the generator and the discriminator – are trained together through a process of competition. The generator creates synthetic data, and the discriminator evaluates how close the generated data measures up against the real thing.
- Statistical modeling software: This synthetic data tool uses mathematical models to generate data based on the statistical properties found in real-world information. It relies on statistical techniques and algorithms to build synthetic data sets that maintain the same overall patterns as the original data.
- Rule-based synthetic data software: This refers to tools and platforms that make synthetic data that depends on predefined rules and conditions. Unlike data generated through statistical models or machine learning techniques like GANs, rule-based synthetic data is created by applying specific rules and algorithms that define how data should be structured and what values it should contain. For example, a rule might state that a person's age must be between 21 and 35 or that a transaction amount must be greater than one.
- Deep learning and autoencoder software: Deep learning techniques, particularly autoencoders, generate synthetic data. Autoencoders are neural networks used to learn codings of data, typically for dimensionality reduction or feature learning. They can also be used to build synthetic data by reconstructing input data with added variability.
Benefits of synthetic test data generation tools
No matter how a business plans to use synthetic data software, there are several benefits to doing so. Some are:
- Reduced algorithmic bias. Synthetic data software helps diminish biases that are sometimes present in real-world data. By designing the synthetic data generation process, developers can check that underrepresented groups or scenarios are adequately represented, leading to more balance.
- Enhanced data sharing. Synthetic data facilitates data sharing between organizations without compromising privacy or proprietary information. Since it doesn’t contain authentic personal or sensitive information, users can freely share it for collaboration, research, and development purposes.
- Risk-free testing and development. Synthetic data constructs a safe environment for testing and development processes. Developers can use synthetic data to try out new systems, algorithms, and applications without the risk of exposing or damaging real data. This eliminates the risk of data breaches or leaks since the high-quality data used in testing is phony.
- Cost-effective and scalability. Generating synthetic data is often more cost-effective than collecting and labeling real-world data, with the added advantage of easily scaling to produce large datasets.
Who uses synthetic data software?
Several types of individual developers and teams within organizations can benefit from employing synthetic data software. The most common users are detailed here.
- Data scientists may use synthetic data generation tools to research new ideas without the need for access to real-world data sets and without spending a lot of time assembling sets from different sources.
- Compliance managers may use synthetic data software to create non-identifiable data sets for testing and validating compliance with data protection regulations. Doing so promises privacy and security without exposing real personal information or sensitive data.
- Software developers turn to generation tools to speed up debugging and software creation processes by giving developers realistic data sets to complete. This type of software can also be useful for prototyping applications when real data may not be available yet.
Synthetic data software pricing
Synthetic data software is typically broken into three different pricing models.
- Subscription-based model: Users pay a recurring fee to access all features at regular intervals, such as monthly or annually.
- Pay-per-use model: This model allows users to pay based on their usage, data storage, seats, or consumption.
- Tiered model: This type of model offers multiple pricing levels or "tiers," each with a different set of features or usage limits. Users can choose a tier that best fits their needs and budget, often ranging from basic to premium options.
Like most software, the price changes depending on factors such as the complexity of the program and the features it offers. Before investing in a synthetic data tool, companies need to figure out their specific needs and the features on their must-have list for more clarity.
Alternatives to synthetic data generation tools
Before choosing a synthetic data tool, you can also consider one of the following alternatives for your needs.
- Data masking solutions protect an organization’s important data by disguising it with random characters or other information so that it’s still usable by everyone in the organization, but not by anyone outside of it.
- Data augmentation solutions use techniques to artificially expand the size and range of a data set without collecting new data. Most commonly used in image and text processing, it mitigates issues like class imbalance and data scarcity. By deepening the diversity and volume of training data, they also help models generalize better to unseen data, leading to more accurate and reliable predictions.
- Mock data generation software create simulated data sets that impersonate the structure and properties of real data without containing actual information. It’s usual domain is testing, development, and training purposes to make certain that applications can handle real-world data scenarios.
Challenges with synthetic data solutions
Despite the numerous benefits users experience from synthetic data software, some challenges exist, too.
- Data growth: As the volume of data grows, the process of synthetic data generation via generative AI needs to scale appropriately. This process can be intensive and may require a variety of resources in terms of processing power and storage. Additionally, sustaining the quality of synthetic data as the dataset grows becomes more complex. Larger data sets require more sophisticated models to keep up accuracy and relevance.
- Data security and compliance: If the generated data is not properly handled, it can lead to potential security breaches where sensitive information may be leaked. Moreover, some synthetic data generation tools don’t adhere to existing privacy regulations such as GDPR or the California Consumer Privacy Act (CCPA).
- Data preservation: Ensuring that synthetic data preserves and maintains the original’s essential properties, patterns, and relationships over time can be difficult, but it has to be done in order for synthetic data to remain useful and relevant for its intended applications.
- Data storage and retrieval cost: Synthetic data generation tools may incur additional costs for storage and retrieval due to the use of cloud computing or ML algorithms. Companies end up going over budget because they fail to account for these costs during the planning process.
- Data accessibility and format compatibility: Keeping synthetic data easily accessible across different systems and applications requires consistent, standardized formats. However, diverse software environments and varying data storage solutions can lead to compatibility issues. Further, as data standards evolve, maintaining compatibility with new formats while preserving accessibility to historical data becomes complicated.
What kind of companies should buy synthetic data tools?
Any company with a development team could benefit from synthetic data tools, but these specific organizations should consider buying this type of software to add to their tech stack.
- Financial institutions: Synthetic financial data can be used for risk modeling and fraud detection.
- Healthcare organizations: These tools can create synthetic patient records for research and testing without compromising patient privacy.
- Tech firms and startups: It’s common for synthetic data software to be used to test data and validate applications and ML models.
- Government agencies: These institutions may use synthetic data software for policy testing, public health simulations, and data privacy in research initiatives.
- Educational organizations: These tools can make realistic datasets for training, research projects, and new edification practices and policies.
- Retail and manufacturing companies: A synthetic data platform can simulate customer data about behavior and sales data to improve marketing strategies and inventory management.
- Automotive companies: Synthetic scenarios allow autonomous systems to be tested under various conditions that would be difficult or risky to replicate in real life.
- Security and cyber defense organizations: Creating synthetic attack scenarios helps train security systems and enhance their threat detection capabilities.
How to choose the best synthetic data generation tool
The following explains the step-by-step process buyers can use to find suitable synthetic data tools for their businesses.
Identify business needs and priorities
Before choosing a synthetic data tool, companies should identify their top priorities for a tool and what exactly they’ll be using it for. Clear goals and requirements make the selection process easier and more efficient, especially as more options hit the market. Because to consider factors like data quality, compliance and security, customization, and scalability.
Choose the necessary technology and features
Next, companies work on narrowing down the features and functionalities they need most. Some essential technology and features a company may be looking for are discussed here.
- Generative adversarial networks for creating highly realistic synthetic data by training models to generate data that closely mimics real data.
- Customizable parameters that allow users to tailor data generation to specific needs, such as adjusting distributions, correlations, and noise levels.
- APIs and SDKs that provide easy integration with existing systems, databases, and workflows.
- Regulatory compliance to ensure software adheres to data protection regulations such as GDPR and Health Insurance Portability and Accountability Act (HIPAA).
- Scenario simulation for the ability to simulate various hypothetical scenarios for testing and analysis.
- Quality assurance features to validate the accuracy and quality of data.
When companies have a short list of services based on their requirements and must-have functionalities, it’s easier to refine which options best suit their needs.
Review vendor vision, roadmap, viability, and support
In this stage, you can start vetting the selected synthetic data software vendors and conduct demos to determine if a product meets your requirements. For the best outcome, a buyer should share detailed requirements in advance so providers know which features and functionalities to showcase.
Below are some meaningful questions buyers can ask synthetic data generation companies as a part of the decision process.
- What kind of data does the tool generate? Is it exclusively structured data or can it generate unstructured data, like images and videos?
- How accurately does the software replicate the statistical properties and complexity of real data?
- Can the solution handle large-scale data generation and maintain performance and quality as data volumes grow?
- How does the tool handle missing values? Is there an option to fill in missing values with realistic replacements?
- Is the output format customizable? Can you specify a preferred output format for your dataset?
- How does the software ensure compliance with data protection regulations like GDPR and HIPAA?
- How does security and privacy fit into synthetic data generation? To avoid security breaches, does the tool offer any safeguards against unauthorized access of generated data sets?
- Is there a support system to help users if they encounter or discover any issues? Are tutorials, FAQs, or customer service provided if necessary?
Evaluate the deployment and purchasing model
Once you’ve received answers to the above questions and are ready to move on to the next stage, loop in your key stakeholders and at least one employee from each department who will be using the software.
For example, with synthetic data software, it’s best that the buyer loops in the developers who will be using the software to ensure it covers the core features your business is looking for in synthetic data sets.
Put it all together
The buyer makes the final decision after getting buy-in from everyone on the selection committee, including end users. The buy-in is essential for getting everyone on the same page regarding implementation, onboarding, and potential use cases.
Synthetic test data generation software trends
Some recent trends that were recently seen in the field of synthetic data software are as follows.
- Integration with the machine learning pipeline: Synthetic data tools are increasingly designed to automatically generate and ingest data directly into machine learning pipelines. Automation like this reduces the time and effort required to prepare training data, which lets data scientists focus on model development and optimization.
- Automated data generation platforms: Automated synthetic data generation tools are becoming popular for their ability to quickly and accurately make large amounts of realistic data. They permit users to create realistic data sets with minimal effort, enabling them to come up with intricate scenarios and test new models efficiently.
- Generative AI in synthetic data: The use of Generative AI, using techniques like GANs and VAEs, is transforming the synthetic data field by creating high-quality artificial datasets that mimic real data. It enhances data quality, automates generation, and allows for diverse, customizable datasets while protecting privacy.
Researched and written by Shalaka Joshi
Reviewed and edited by Aisha West
