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The Top 20 Easiest To Use Social Media Advertising Software

See the top Social Media Advertising Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

wetracked.io

9.4

Overall Usability Score

9.4

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.7

Ease of Use

Average: 9.2

9.8

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

99%

Mid Market

Vista Social

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.6

Ease of Use

Average: 9.2

9.7

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

76%

Mid Market

22%

Enterprise

Foreplay

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 9.2

9.5

Meets Requirements

Average: 9.2

9.3

Customer Segment Breakdown

Small Business

94%

Mid Market

Enterprise

Constant Contact

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.2

9.1

Meets Requirements

Average: 9.2

9.1

Customer Segment Breakdown

Small Business

71%

Mid Market

22%

Enterprise

edrone

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.2

9.2

Meets Requirements

Average: 9.2

9.5

Customer Segment Breakdown

Small Business

73%

Mid Market

26%

Enterprise

Hootsuite

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.0

Ease of Use

Average: 9.2

9.0

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

60%

Mid Market

28%

Enterprise

12%

SOCi

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.9

Ease of Use

Average: 9.2

8.8

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

53%

Mid Market

30%

Enterprise

17%

Intuit Mailchimp All-in-One Marketing Platform

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.9

Ease of Use

Average: 9.2

8.8

Meets Requirements

Average: 9.2

9.0

Customer Segment Breakdown

Small Business

72%

Mid Market

20%

Enterprise

Cloud Campaign

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.8

Ease of Use

Average: 9.2

9.5

Meets Requirements

Average: 9.2

9.5

Customer Segment Breakdown

Small Business

93%

Mid Market

Enterprise

#10

PlayPlay

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.8

Ease of Use

Average: 9.2

9.3

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

18%

Mid Market

34%

Enterprise

48%

#11

Pencil

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.9

Ease of Use

Average: 9.2

9.6

Meets Requirements

Average: 9.2

9.7

Customer Segment Breakdown

Small Business

79%

Mid Market

21%

#12

Facelift Cloud

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 9.2

9.9

Meets Requirements

Average: 9.2

9.9

Customer Segment Breakdown

Small Business

22%

Mid Market

51%

Enterprise

27%

#13

Semrush

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.2

Ease of Use

Average: 9.2

8.5

Meets Requirements

Average: 9.2

9.0

Customer Segment Breakdown

Small Business

66%

Mid Market

28%

Enterprise

#14

HubSpot Marketing Hub

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.5

Ease of Use

Average: 9.2

8.8

Meets Requirements

Average: 9.2

8.5

Customer Segment Breakdown

Small Business

54%

Mid Market

40%

Enterprise

#15

LocaliQ

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.2

9.2

Meets Requirements

Average: 9.2

9.1

Customer Segment Breakdown

Small Business

71%

Mid Market

25%

Enterprise

#16

Influ2

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.5

Ease of Use

Average: 9.2

9.1

Meets Requirements

Average: 9.2

9.3

Customer Segment Breakdown

Small Business

19%

Mid Market

62%

Enterprise

18%

#17

Brevo Marketing Platform

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.2

9.1

Customer Segment Breakdown

Small Business

84%

Mid Market

12%

Enterprise

#18

Simpli.fi

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

10.0

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.2

9.9

Customer Segment Breakdown

Small Business

58%

Mid Market

36%

Enterprise

#19

AdCreative.ai

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.3

Ease of Use

Average: 9.2

8.9

Meets Requirements

Average: 9.2

8.3

Customer Segment Breakdown

Small Business

91%

Mid Market

Enterprise

#20

ActiveCampaign

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.3

Ease of Use

Average: 9.2

8.1

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

92%

Mid Market

Enterprise