Learn More About Recruitment Marketing Platforms
Recruitment Marketing Platforms Features
Branded career sites — Customized career sites let companies put their own unique branding on their job posts. Recruiters can customize elements like the page’s graphics, colors, job text descriptions, language, and form fields. Some products offer personalized career pages, so a page is generated for each candidate with personalized details and recommendations of jobs they might be interested in.
Built-in job boards — Job board functionality gives companies control over how to display their job listings. Search functions let candidates filter jobs and find positions that match their skills and interests.
Candidate pipeline management — Recruitment marketing products provide tools for recruiters to manage applicant records and generate insights from recruiting data. These are often CRM-like systems that organize data on every interaction between candidates and the company, allowing recruiters to focus their energy on the most engaged and relevant candidates.
Email automation — Automated emails to candidates help keep them engaged. Recruiters can set up recruitment marketing platforms to send out emails with company branding to candidates for different scenarios, such as if a candidate doesn’t reply to an initial email or if they started an application and didn’t finish it. Tracking features that generate data on opens and clicks help recruiters understand which communications are most effective.
Analytics and reporting — Insights from recruiting data help recruiters understand how their campaigns are performing and how they can improve their hiring processes. This could include analytics dashboards that display data visualizations for career page visits, email open rates, social media engagement, or which job posts are converting the most leads into applicants.
ATS integrations — To streamline the process of managing candidate data, most platforms integrate with an ATS or have their own internal ATS.
Additional Recruitment Marketing Platforms Features
Third-party job board searching — Automated searches of external job boards help recruiters pull in names of talent who might be qualified for open positions, saving recruiters the time it would take to manually scan for candidates.
Social media integration — Some platforms allow recruiters to post information about open positions directly to popular social media sites, helping to increase the breadth of their outreach efforts.
Event management — Job fairs and other recruiting events can be key for building a company’s talent pipeline, so some platforms come with built-in event management functionality. These features help recruiters manage multiple aspects of the event, including sending out communications, participant registrations, and attendance tracking. This data is shareable with an ATS or candidate CRM to streamline follow-up efforts. Some platforms have adapted their event functionality to enable virtual events as well.
Text messaging — With the ubiquity of mobile devices, text messaging functionality built into recruitment marketing products provides another communication channel that recruiters can use to reach applicants. Automated SMS messages keep candidates engaged after initial contacts and encourage them to continue with a company’s application process.
Mobile compatibility — Career sites that are displayed properly on mobile devices help ensure that candidates are able to easily apply for positions they are interested in, regardless of the type of device they are using.
Job board integrations — Connecting a recruitment marketing platform to external job boards enables recruiters to share posts directly to multiple job listing sites. Analytics tools also allow recruiters to analyze the performance of their posts on different job sites.
Other Features of Recruitment Marketing Platforms: Automation, Dashboard, Digital strategy, Employer branding, File sharing, Integrations, Interoperability, Mobility, Performance, Reporting, Social recruiting
