Introducing G2.ai, the future of software buying.Try now

The Top 20 Easiest To Use Marketing Analytics Software

See the top Marketing Analytics Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

Collapse AllExpand All

Usability Score

Compare

WhatConverts

9.4

Overall Usability Score

9.4

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.5

Ease of Use

Average: 9.1

9.3

Meets Requirements

Average: 9.1

9.5

Customer Segment Breakdown

Small Business

87%

Mid Market

12%

Enterprise

Clarisights

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.1

9.3

Meets Requirements

Average: 9.1

9.5

Customer Segment Breakdown

Small Business

Mid Market

17%

Enterprise

79%

Evam

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.3

Ease of Use

Average: 9.1

9.7

Meets Requirements

Average: 9.1

9.7

Customer Segment Breakdown

Small Business

22%

Mid Market

36%

Enterprise

42%

AgencyAnalytics

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.3

Ease of Use

Average: 9.1

9.4

Meets Requirements

Average: 9.1

8.8

Customer Segment Breakdown

Small Business

91%

Mid Market

Enterprise

Ansira Brand-to-Local Growth Platform

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.6

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.1

9.7

Customer Segment Breakdown

Small Business

60%

Mid Market

21%

Enterprise

19%

Swydo

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.4

Ease of Use

Average: 9.1

9.4

Meets Requirements

Average: 9.1

9.2

Customer Segment Breakdown

Small Business

84%

Mid Market

13%

Enterprise

Detrics

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.9

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.1

9.6

Customer Segment Breakdown

Small Business

65%

Mid Market

26%

Enterprise

Netcore Customer Engagement and Experience Platform

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.1

8.8

Customer Segment Breakdown

Small Business

17%

Mid Market

48%

Enterprise

35%

CleverTap

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.1

8.8

Customer Segment Breakdown

Small Business

29%

Mid Market

52%

Enterprise

19%

#10

Dataslayer.ai

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

65%

Mid Market

31%

Enterprise

#11

Phonexa

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.1

9.2

Meets Requirements

Average: 9.1

9.9

Customer Segment Breakdown

Small Business

89%

Mid Market

10%

Enterprise

#12

Singular

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.1

8.8

Meets Requirements

Average: 9.1

8.8

Customer Segment Breakdown

Small Business

26%

Mid Market

53%

Enterprise

21%

#13

CallRail

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.9

Ease of Use

Average: 9.1

8.6

Meets Requirements

Average: 9.1

9.1

Customer Segment Breakdown

Small Business

76%

Mid Market

21%

Enterprise

#14

Intuit Mailchimp All-in-One Marketing Platform

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 9.1

8.8

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

72%

Mid Market

20%

Enterprise

#15

Semrush

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.7

Ease of Use

Average: 9.1

8.5

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

66%

Mid Market

28%

Enterprise

#16

WebEngage

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.8

Ease of Use

Average: 9.1

8.8

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

27%

Mid Market

56%

Enterprise

17%

#17

Dreamdata

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.1

8.6

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

36%

Mid Market

59%

Enterprise

#18

MoEngage

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.5

Ease of Use

Average: 9.1

9.2

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

24%

Mid Market

55%

Enterprise

21%

#19

HubSpot Marketing Hub

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.5

Ease of Use

Average: 9.1

8.7

Meets Requirements

Average: 9.1

8.5

Customer Segment Breakdown

Small Business

54%

Mid Market

40%

Enterprise

#20

NotifyVisitors

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.2

Ease of Use

Average: 9.1

8.9

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

69%

Mid Market

28%

Enterprise