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The Top 20 Easiest To Use Lead Scoring Software

See the top Lead Scoring Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

Salesforce Sales Cloud

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.8

Ease of Use

Average: 8.6

8.8

Meets Requirements

Average: 8.8

9.1

Customer Segment Breakdown

Small Business

21%

Mid Market

46%

Enterprise

34%

Apollo.io

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 8.5

9.3

Ease of Use

Average: 8.6

9.1

Meets Requirements

Average: 8.8

9.0

Customer Segment Breakdown

Small Business

68%

Mid Market

28%

Enterprise

VanillaSoft

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.8

Ease of Use

Average: 8.6

9.4

Meets Requirements

Average: 8.8

9.2

Customer Segment Breakdown

Small Business

58%

Mid Market

32%

Enterprise

11%

Koala

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 8.5

9.0

Ease of Use

Average: 8.6

9.8

Meets Requirements

Average: 8.8

9.6

Customer Segment Breakdown

Small Business

59%

Mid Market

34%

Enterprise

ActiveCampaign

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.4

Ease of Use

Average: 8.6

8.0

Meets Requirements

Average: 8.8

8.5

Customer Segment Breakdown

Small Business

92%

Mid Market

Enterprise

ZoomInfo Operations

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.9

Ease of Use

Average: 8.6

9.6

Meets Requirements

Average: 8.8

9.0

Customer Segment Breakdown

Small Business

19%

Mid Market

66%

Enterprise

14%

Forwrd

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.5

9.2

Ease of Use

Average: 8.6

9.0

Meets Requirements

Average: 8.8

9.2

Customer Segment Breakdown

Small Business

16%

Mid Market

68%

Enterprise

16%

6sense Revenue Marketing

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.0

Ease of Use

Average: 8.6

7.9

Meets Requirements

Average: 8.8

8.2

Customer Segment Breakdown

Small Business

Mid Market

57%

Enterprise

35%

6sense Sales Intelligence

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.5

7.6

Ease of Use

Average: 8.6

8.0

Meets Requirements

Average: 8.8

7.8

Customer Segment Breakdown

Small Business

13%

Mid Market

55%

Enterprise

32%

#10

ZoomInfo Marketing

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.9

Ease of Use

Average: 8.6

8.9

Meets Requirements

Average: 8.8

8.9

Customer Segment Breakdown

Small Business

35%

Mid Market

40%

Enterprise

25%

#11

Freshsales

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.9

Ease of Use

Average: 8.6

8.7

Meets Requirements

Average: 8.8

8.3

Customer Segment Breakdown

Small Business

68%

Mid Market

27%

Enterprise

#12

Velocify Lead Manager

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.7

Ease of Use

Average: 8.6

8.9

Meets Requirements

Average: 8.8

8.8

Customer Segment Breakdown

Small Business

27%

Mid Market

52%

Enterprise

21%

#13

Act-On

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.5

9.0

Ease of Use

Average: 8.6

8.3

Meets Requirements

Average: 8.8

8.6

Customer Segment Breakdown

Small Business

39%

Mid Market

50%

Enterprise

11%

#14

LeadSquared Sales CRM

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.5

7.5

Ease of Use

Average: 8.6

8.7

Meets Requirements

Average: 8.8

8.8

Customer Segment Breakdown

Small Business

18%

Mid Market

52%

Enterprise

29%

#15

Saleswings

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.4

Ease of Use

Average: 8.6

8.9

Meets Requirements

Average: 8.8

8.8

Customer Segment Breakdown

Small Business

39%

Mid Market

32%

Enterprise

29%

#16

Zoho CRM

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.5

7.7

Ease of Use

Average: 8.6

8.1

Meets Requirements

Average: 8.8

8.5

Customer Segment Breakdown

Small Business

64%

Mid Market

30%

Enterprise

#17

Workbooks

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.3

Ease of Use

Average: 8.6

8.5

Meets Requirements

Average: 8.8

8.9

Customer Segment Breakdown

Small Business

61%

Mid Market

33%

Enterprise

#18

Ortto

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.6

Ease of Use

Average: 8.6

8.1

Meets Requirements

Average: 8.8

8.6

Customer Segment Breakdown

Small Business

72%

Mid Market

26%

Enterprise

#19

Keap

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.1

Ease of Use

Average: 8.6

7.6

Meets Requirements

Average: 8.8

8.1

Customer Segment Breakdown

Small Business

89%

Mid Market

10%

Enterprise

#20

Lightcast Gazelle

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.1

Ease of Use

Average: 8.6

8.6

Meets Requirements

Average: 8.8

9.7

Customer Segment Breakdown

Small Business

69%

Mid Market

23%

Enterprise