Demand Side Platform (DSP) Resources

In my experience IP resolution for SMB (especially under 50 EE's) is not that useful. Your best bet is to cookie and progressive profile via your MAS.

I don't work for Choozle, but I use the platform often. To my knowledge, they don't do tiered pricing. From how it seems is they upcharge the media (which is incredibly common), so for example: the CPM Choozle pays may be $2.32, you may see that the CPM for you is $2.98. I don't know specifically how much they upcharge. When you start coupling things like CRM data there is an added $2 CPM charge to the campaign, and they have some other extras as well. It's a very powerful platform and they have a great support team. I would reach out to them and get more concrete answers. I hope this helps!

Hi, Megan. If you log into the Simpli.fi platform, you'll notice a drop-down option on the top menu bar titled 'Analytics' which hosts our report center. For more information on how to use the platform, we recommend signing up for our newly-released Simpli.fi Platform Certification Program. Please contact your CS or Sales representative for more information.