Demand Side Platform (DSP) Resources

<p>Hey everyone,</p><p>I’m in the process of evaluating demand-side platforms (DSPs) for running <strong>programmatic ad </strong>campaigns and wanted to tap into the community for real-world feedback.</p><p>We’re looking for a platform that helps us:</p><ul><li>Run cross-channel ads (display, native, video, CTV)</li><li>Access premium inventory via RTB</li><li>Segment and retarget audiences effectively</li><li>Gain clear performance insights with actionable reporting</li></ul><p>So far, a few names keep coming up as per <a href="https://www.g2.com/categories/demand-side-platform-dsp" rel="noopener noreferrer" target="_blank">G2's category</a>:</p><ul><li><a href="https://www.g2.com/products/the-trade-desk/reviews" rel="noopener noreferrer" target="_blank"><strong>The Trade Desk</strong></a><strong>-</strong> Seems like the industry standard. Is it manageable for non-enterprise teams?</li><li><a href="https://www.g2.com/products/stackadapt/reviews" rel="noopener noreferrer" target="_blank"><strong>StackAdapt</strong></a><strong>-</strong> Great UI, strong native and video support. Anyone using it for B2B or D2C?</li><li><a href="https://www.g2.com/products/basis/reviews" rel="noopener noreferrer" target="_blank"><strong>Basis Technologies</strong></a><strong>- </strong>Comprehensive features- how steep is the learning curve?</li><li><a href="https://www.g2.com/products/criteo-commerce-growth/reviews" rel="noopener noreferrer" target="_blank"><strong>Criteo Commerce Growth</strong></a><strong>-</strong> Strong on dynamic retargeting, but is it flexible enough beyond ecommerce?</li><li><a href="https://www.g2.com/products/choozle/reviews" rel="noopener noreferrer" target="_blank"><strong>Choozle</strong></a><strong>-</strong> Budget-friendly and self-serve. Curious if it’s too limited for scaling.</li></ul><p><br></p><p>Real-world insights on ease of use and setup? Campaign performance and ROI over time?</p>

Really looking forward to future upgradation.