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The Top 11 Easiest To Use Connected TV (CTV) Advertising Platforms

See the top Connected TV (CTV) Advertising Platforms products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

Vibe

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 8.7

10.0

Ease of Use

Average: 8.5

9.7

Meets Requirements

Average: 8.7

9.4

Customer Segment Breakdown

Small Business

76%

Mid Market

20%

Enterprise

StackAdapt

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.4

Ease of Use

Average: 8.5

9.0

Meets Requirements

Average: 8.7

9.4

Customer Segment Breakdown

Small Business

63%

Mid Market

31%

Enterprise

MNTN Performance TV

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.4

Ease of Use

Average: 8.5

9.8

Meets Requirements

Average: 8.7

9.7

Customer Segment Breakdown

Small Business

75%

Mid Market

20%

Enterprise

Simpli.fi

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.5

Ease of Use

Average: 8.5

9.4

Meets Requirements

Average: 8.7

9.7

Customer Segment Breakdown

Small Business

58%

Mid Market

36%

Enterprise

Muvi One

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.6

Ease of Use

Average: 8.5

8.9

Meets Requirements

Average: 8.7

9.1

Customer Segment Breakdown

Small Business

76%

Mid Market

18%

Enterprise

RollWorks Account-Based Platform

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.9

Ease of Use

Average: 8.5

8.4

Meets Requirements

Average: 8.7

8.6

Customer Segment Breakdown

Small Business

29%

Mid Market

55%

Enterprise

15%

The Trade Desk

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.3

Ease of Use

Average: 8.5

7.8

Meets Requirements

Average: 8.7

8.5

Customer Segment Breakdown

Small Business

25%

Mid Market

47%

Enterprise

28%

Viant Technology

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.2

Ease of Use

Average: 8.5

7.7

Meets Requirements

Average: 8.7

8.1

Customer Segment Breakdown

Small Business

39%

Mid Market

40%

Enterprise

20%

Quantcast Platform

7.3

Overall Usability Score

7.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.5

Ease of Use

Average: 8.5

8.2

Meets Requirements

Average: 8.7

8.1

Customer Segment Breakdown

Small Business

33%

Mid Market

41%

Enterprise

26%

#10

AdRoll

7.1

Overall Usability Score

7.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.9

Ease of Use

Average: 8.5

8.1

Meets Requirements

Average: 8.7

7.4

Customer Segment Breakdown

Small Business

57%

Mid Market

35%

Enterprise

#11

Kochava

6.7

Overall Usability Score

6.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.1

Ease of Use

Average: 8.5

7.0

Meets Requirements

Average: 8.7

8.2

Customer Segment Breakdown

Small Business

30%

Mid Market

38%

Enterprise

31%