What impresses me most in PHP CRM is the flexibility and the extent of customization it allows. The fact that we can modify this software according to our peculiar business needs is a great help. The interface is so friendly that any new and old user can navigate easily through it. Also, it is a great facility that extends our capability for workflow improvement because on top of the ones we have, easily we can add modules to help in increasing efficiency. Moreover, it comes with community support and documentation, which is splendid and has helped us to face problems faster. In short, this is very wonderful software for controlling customers more effectively.