mmi's suite of MEDIA products help communications professionals in the beauty industry make better informed decisions on a global, local and campaign level. We monitor essential metrics for optimising earned media and influencer marketing strategies.
Drive conversions by optimising our online retailer presence mmi track authorised and grey market retailers and build SKU-level pricing and promotional strategies including GWP, to optimise conversion rates and digital asset compliance.
Make better-informed brand communications decisions on a local, global and campaign level with our media monitoring and benchmarking service. We track a proprietary media list across print, online and social for the beauty industry with granular benchmarking in 6 beauty categories globally. With this, you can monitor the effectiveness and ROI of your communications campaigns and set measurable KPI's at a product level.
MMI Analytics is a company specializing in the analysis of online beauty brand performance. Their services include tracking digital marketing and e-commerce activities to provide insights into brand presence, influencer engagements, and market competition within the beauty industry. MMI Analytics utilizes data-driven tools to help brands optimize their digital strategies, improve market performance, and enhance their online visibility.