TL;DR: this is like having a personal data scientist on staff, amazing stuff. For years, my white whale has been finding an account/lead scoring vendor that's actually suited my business. I've seen what's possible when you get access to in-house data scientists to build an account scoring model for your ICP in RevOps—unfortunatley it's hard justify that kind of support from your data science team, so we turn to vendors. Most of the out of the box vendors I've dealt with are totally opaque and score leads/accounts like "FOUR OUT OF FIVE FIREBALLS!" Why? It doesn't really say, or if does, it's clear that the tool is mostly a CYA exercise for the CMO's marketing spend. Forwrd's different—you can wire up and join your data from pretty much any source, include only the factors that matter to you, spell out the success/failure criterias you have, and select your audience for analysis. It tells you how correlated or not each factor for your given success/failure criteria is, helping you to decide what to include in your model. It even warns you if there's biases for a given parameter and helps you handle inconsitently filled or range fields with a range of options, including stock fills and synthetic data. I feel like I have a full time data scientist working for me and keep coming up with cool use cases to use like churn/expand scores, territory cutting, account selection for enrichment, and much more.

I've really enjoyed working with Forwrd so far. We've engaged in the sign-on and onboarding process the last couple months, and the sales team was extremely engaged with us--working on our timeline and helping us to find the combination of solutions that was genuinely best for our situation. Onboarding was the same -- we had technical experts meeting with us frequently to assess our data quality, model outcomes, and assisting with best practices for model configuration. As someone who has built ML models, I was very happy to see how easy they make it to dig into data quality, unique values, data ranges, fill rate of data across the entire data set, easy search across our hundreds of predictors, etc. Furthermore, their intuitive dashboard allows for easy iteration of the data models, and they give us all of the quality assessments you would expect with a ML, not masking anything from the customer. Integration was easy, implementation was as straightforward as you could expect, and customer support was off the charts.

While the technology and product are extremely powerful its the team that are the most valuable as their detailed onboarding process really helps you get the best out of the tool. Itai and Eyal were extremely supportive during both the pre and post sales process.