Faraday seems to have some powerful data analysis capabilities that could prove insightful if you've got the data, the analysis chops, and the time to really get at those insights.

Faraday has a wealth of demographic details for US household which makes it a great choice for marketers to use for prospecting. They have a easy to navigate plaform and a caring support team that helps out in every way possible.

I liked the idea of cohorts, felt there was a broad range of possibilities