Twitter's regular notifications are sometimes too irrelevant, but Twilert allows for relevant notifications/alerts. It tracks my tweets in real-time across the platform and alerts me to similar tweets or threads.

Twilert's daily summary of relevant tweets give me a sense of being in control of the Twitter waterfall of content. I have several keyword or keyword combinations set up so that Twilert sends me a daily alert of matching tweets. I choose mentions of my name, my company name and a few generic terms for my industry. That way, I don't have to remember to go searching manually once a day for each of these. It works very well on its own, but becomes even more useful when I combine it with Buffer. When I find some tweets on my Twilert report that I would like to share, I click through to them. I can't share them all at once - that would look odd. But I then add them to Buffer so that they all get shared but spaced out over several days.

I like that Twilert provides realtime notifications when my company is mentioned on twitter. This allows us to stay on top of the news and understand what public perception is.