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Wix Features

What are the features of Wix?

Customizations

  • Templates
  • Drag and Drop
  • HTML Input
  • Domain Name

Growth

  • SEO
  • Site Analytics
  • Marketing Tools
  • E-Commerce
  • Hosting

Content

  • Email Integrations
  • Content Management
  • Permissions
  • WordPress Tool

Page Customization

  • Templates

Support

  • Customer Support

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Webflow
(844)
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(754)
4.6 out of 5

Technology Glossary Features

View full feature definition

View definitions of the features and discover new technology terms.

Filter for Features

Merchandising/Marketing

Storefront Design Tools

Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience This feature was mentioned in 47 Wix reviews.
89%
(Based on 47 reviews)

Product Visualization

Ability to display and manage photos, 3D views, videos etc for each product This feature was mentioned in 47 Wix reviews.
88%
(Based on 47 reviews)

Recommendations / Personalization

Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc 49 reviewers of Wix have provided feedback on this feature.
88%
(Based on 49 reviews)

Promotions and Discounts

Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes. 45 reviewers of Wix have provided feedback on this feature.
86%
(Based on 45 reviews)

Shopping Cart Abandonment

Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart. This feature was mentioned in 44 Wix reviews.
85%
(Based on 44 reviews)

Product Reviews

Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products 44 reviewers of Wix have provided feedback on this feature.
89%
(Based on 44 reviews)

SEO

As reported in 44 Wix reviews. Provides tools to drive traffic to pages via organic search
83%
(Based on 44 reviews)

Product Catalog

Content Management

Ability to add/update products, product pricing, product information and other content included on eCommerce site. 47 reviewers of Wix have provided feedback on this feature.
91%
(Based on 47 reviews)

Product Configuration

As reported in 46 Wix reviews. Ability to all users select options to configure the product or select product options. For example, color, size, etc.
91%
(Based on 46 reviews)

Product Search and Filtering

Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting 45 reviewers of Wix have provided feedback on this feature.
89%
(Based on 45 reviews)

Intangible ProductsView full feature definition

See feature definition
As reported in 39 Wix reviews. Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.
87%
(Based on 39 reviews)

Order Process

Checkout ProcessView full feature definition

See feature definition
As reported in 45 Wix reviews. Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts.
89%
(Based on 45 reviews)

Shipping Options

Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies. 45 reviewers of Wix have provided feedback on this feature.
89%
(Based on 45 reviews)

Tax Display and Processing

Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions. This feature was mentioned in 45 Wix reviews.
88%
(Based on 45 reviews)

Payment Processing

Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality. This feature was mentioned in 47 Wix reviews.
91%
(Based on 47 reviews)

Order Management

Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time. This feature was mentioned in 44 Wix reviews.
91%
(Based on 44 reviews)

Returns / Refunds

Functionality to allow users to process returns/refunds either via self service or contacting customer service. This feature was mentioned in 42 Wix reviews.
86%
(Based on 42 reviews)

Inventory Management

As reported in 42 Wix reviews. Displays inventory levels of products in real time. Displays inventory by location if required.
88%
(Based on 42 reviews)

Multi-Channel Fulfillment

Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up. 40 reviewers of Wix have provided feedback on this feature.
88%
(Based on 40 reviews)

Multi-Channel Support

Omnichannel

Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel. This feature was mentioned in 40 Wix reviews.
88%
(Based on 40 reviews)

Mobile

Features that enable customers to easily to shop for products using a mobile device. 47 reviewers of Wix have provided feedback on this feature.
87%
(Based on 47 reviews)

Social Commerce

As reported in 43 Wix reviews. Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform.
90%
(Based on 43 reviews)

Customer Service

Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support. This feature was mentioned in 45 Wix reviews.
87%
(Based on 45 reviews)

Store Locator

Enable customers to locate and navigate to physical locations by zip code, city or GPS This feature was mentioned in 43 Wix reviews.
87%
(Based on 43 reviews)

3rd-Party Store Integration

Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels This feature was mentioned in 37 Wix reviews.
84%
(Based on 37 reviews)

B2B

Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc. 42 reviewers of Wix have provided feedback on this feature.
88%
(Based on 42 reviews)

Platform

APIs

System provides well documented API's that can be used to integrate to any 3rd Party or internal system. 40 reviewers of Wix have provided feedback on this feature.
85%
(Based on 40 reviews)

Customization

Product provides tools to customize web store front, business process, etc. to meet unique business needs. 45 reviewers of Wix have provided feedback on this feature.
88%
(Based on 45 reviews)

Integrations to Add-on Tools

As reported in 45 Wix reviews. Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.
89%
(Based on 45 reviews)

User Management

Based on 46 Wix reviews. Enables customers to update their own user information, settings and preferences.
89%
(Based on 46 reviews)

Reporting / Analytics

Provides standard and ad-hoc reporting ability to meet business requirements 45 reviewers of Wix have provided feedback on this feature.
88%
(Based on 45 reviews)

Security

Software provides appropriate tools and certifications to protect against fraud and malicious attacks This feature was mentioned in 45 Wix reviews.
89%
(Based on 45 reviews)

Multi-Site Management

As reported in 41 Wix reviews. Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software.
91%
(Based on 41 reviews)

Admin Access Rights

As reported in 44 Wix reviews. Provides ability to control editing rights by product category, geography etc.
93%
(Based on 44 reviews)

Test-to-Product Migration

Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site This feature was mentioned in 37 Wix reviews.
91%
(Based on 37 reviews)

Internationalization

Based on 37 Wix reviews. Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
86%
(Based on 37 reviews)

Cross Browser Support

Based on 42 Wix reviews. Enables store or site to provide the same user experience in all browsers and browser versions.
90%
(Based on 42 reviews)

Performance and Reliability

Software performs well and runs with minimal unscheduled downtime This feature was mentioned in 45 Wix reviews.
91%
(Based on 45 reviews)

Customizations

Templates

Based on 1109 Wix reviews. Provides ready-made templates for simplified website creation.
87%
(Based on 1,109 reviews)

Drag and Drop

Allows users to drag and drop items and content to customize their site's look. This feature was mentioned in 1114 Wix reviews.
90%
(Based on 1,114 reviews)

HTML Input

Permits HTML-savvy administrators to input code to uniquely customize their website. 879 reviewers of Wix have provided feedback on this feature.
78%
(Based on 879 reviews)

Domain Name

Based on 1013 Wix reviews. Offers customers the option to purchase a unique domain name.
85%
(Based on 1,013 reviews)

Growth

SEO

Provides insight into words that would increase search engine optimization. 898 reviewers of Wix have provided feedback on this feature.
78%
(Based on 898 reviews)

Site Analytics

Gives users insight into unique pageviews, subscribers, location of viewers, etc. 923 reviewers of Wix have provided feedback on this feature.
77%
(Based on 923 reviews)

Marketing Tools

Based on 874 Wix reviews. Provides tools that aid in user marketing efforts.
78%
(Based on 874 reviews)

E-Commerce

Allows users to turn their website into an online store by offering e-commerce capabilities. 715 reviewers of Wix have provided feedback on this feature.
78%
(Based on 715 reviews)

Hosting

Hosts domains within the tool. This feature was mentioned in 877 Wix reviews.
85%
(Based on 877 reviews)

Content

Email Integrations

Provides an email for users to field communication within their website builder too. 807 reviewers of Wix have provided feedback on this feature.
82%
(Based on 807 reviews)

Content Management

As reported in 967 Wix reviews. Manages content such as blogs, marketing tools, newsletters, etc.
84%
(Based on 967 reviews)

Permissions

Allows administrators to create role or password-based permissions to ensure users see only what they should see. This feature was mentioned in 821 Wix reviews.
85%
(Based on 821 reviews)

WordPress Tool

Based on 161 Wix reviews. Website Builder
82%
(Based on 161 reviews)

Page Customization

Drag and Drop

Based on 90 Wix reviews. Allows users to drag and drop items and content to customize their site's look.
93%
(Based on 90 reviews)

Templates

As reported in 91 Wix reviews. Provides ready-made templates for simplified landing page creation.
90%
(Based on 91 reviews)

Advanced Customization

As reported in 86 Wix reviews. Allows users to edit a page's HTML or CSS code, or add custom code.
86%
(Based on 86 reviews)

Content Library

Allows users to upload and manage content such as photos, videos, and audio. This feature was mentioned in 87 Wix reviews.
89%
(Based on 87 reviews)

Page Optimization

Mobile Responsive

Creates mobile responsive pages for optimized viewing on mobile devices. This feature was mentioned in 89 Wix reviews.
88%
(Based on 89 reviews)

Web Analytics

Gives users insight into unique pageviews, conversions, visitor location and device type, etc. 84 reviewers of Wix have provided feedback on this feature.
89%
(Based on 84 reviews)

SEO

Optimizes content to increase search engine result rankings. This feature was mentioned in 85 Wix reviews.
88%
(Based on 85 reviews)

Integrations

E-Commerce Integration

Integrates with e-commerce platforms. This feature was mentioned in 78 Wix reviews.
89%
(Based on 78 reviews)

Email Marketing Integration

Integrates with email marketing providers to share captured lead data. 79 reviewers of Wix have provided feedback on this feature.
91%
(Based on 79 reviews)

Domain Integration

Allows companies to connect landing pages to their existing domain. 87 reviewers of Wix have provided feedback on this feature.
93%
(Based on 87 reviews)

Support

Customer Support

Customer Support This feature was mentioned in 202 Wix reviews.
85%
(Based on 202 reviews)

Headless Commerce

Decoupling

As reported in 35 Wix reviews. Ability to disconnect the front office from the back office of an e-commerce platform
87%
(Based on 35 reviews)

REST APIs

Based on 35 Wix reviews. Provide APIs that allow for interaction with RESTful web services
84%
(Based on 35 reviews)

Data Orchestration

As reported in 33 Wix reviews. Capture and manage data from multiple sources and syncronize it with the front end and back end
86%
(Based on 33 reviews)

Customization

Based on 42 Wix reviews. Allows developers to customize the platform using multiple programming languages
88%
(Based on 42 reviews)

Extensibility

Based on 36 Wix reviews. Include prebuilt integrations with multiple systems such as ERP and CRM
88%
(Based on 36 reviews)

Platform Basics

Templates Library

As reported in 70 Wix reviews. Contains a library of templates and web frameworks that can be customized for the desired website.
88%
(Based on 70 reviews)

Visualization Tools

Provides tools that allow for the visualization of front-end code through the editing of HTML or CSS code for a preview of the final website. 67 reviewers of Wix have provided feedback on this feature.
90%
(Based on 67 reviews)

HTML and CSS Editors

Has the ability to create, edit and export HTML and CSS files for the creation of the website. 63 reviewers of Wix have provided feedback on this feature.
83%
(Based on 63 reviews)

Content Elements Libraries

Contains a content library with design elements, templates and short codes that can be used in the process of creating and designing websites. This feature was mentioned in 63 Wix reviews.
86%
(Based on 63 reviews)

Platform Additional Functionalities

WYSIWYG Editor Integration

Based on 52 Wix reviews. Integrates with a WYSIWYG editor so users can see what the published website will look like as they edit the prototype.
85%
(Based on 52 reviews)

Marketing Tools Integrations

Integrate with marketing platforms that can connect the created website to marketing tools that allow for the launching of campaigns and driving traffic to the website. 62 reviewers of Wix have provided feedback on this feature.
86%
(Based on 62 reviews)

Vector Graphics Tools Importing and Integration

As reported in 59 Wix reviews. Allows users to import or integrate with vector graphics tools to provide additional design functionality.
86%
(Based on 59 reviews)

Generative AI

AI Text Generation

Allows users to generate text based on a text prompt. 23 reviewers of Wix have provided feedback on this feature.
87%
(Based on 23 reviews)

AI Text Generation

Allows users to generate text based on a text prompt. This feature was mentioned in 16 Wix reviews.
91%
(Based on 16 reviews)

AI Text Summarization

Based on 16 Wix reviews. Condenses long documents or text into a brief summary.
91%
(Based on 16 reviews)

Agentic AI - Landing Page Builders

Cross-system Integration

Works across multiple software systems or databases

Not enough data

Agentic AI - E-Commerce Platforms

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Not enough data

Cross-system Integration

Works across multiple software systems or databases

Not enough data

Adaptive Learning

Improves performance based on feedback and experience

Not enough data

Natural Language Interaction

Engages in human-like conversation for task delegation

Not enough data

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Not enough data

Decision Making

Makes informed choices based on available data and objectives

Not enough data