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4.6 out of 5
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SparkPost
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SparkPost Features
What are the features of SparkPost?
Administration
- Template Creation
- Detailed Server Logs
- Notifications
Integrations
- Webhooks
- Event Tracking API
- Mail Send API
- Spam Filter Testing
Platform
- Custom Tracking Domain
- Multiple Domains
- Dedicated IP
- Documentation
- Sender Reputation Management
- Tracking & Reporting
- Enterprise Scalability
- Performance and Reliability
Technology Glossary Features
View definitions of the features and discover new technology terms.
SparkPost Categories on G2
Filter for Features
Administration
Template Creation | As reported in 22 SparkPost reviews. Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. | 70% (Based on 22 reviews) | |
Preset Template Availability | As reported in 17 SparkPost reviews. Quantity and quality of preset email templates for administrators to construct their own emails. | 64% (Based on 17 reviews) | |
Custom Unsubscribe | Based on 19 SparkPost reviews. Able to customize the unsubscribe templates, handler, and tracking. | 85% (Based on 19 reviews) | |
Email Segmentation | See feature definition | Based on 17 SparkPost reviews. Able to segment transactional emails based on their purpose. | 71% (Based on 17 reviews) |
Detailed Server Logs | Detailed logs for tracking and debugging mail server activity. This feature was mentioned in 27 SparkPost reviews. | 77% (Based on 27 reviews) | |
Notifications | As reported in 29 SparkPost reviews. Alerts administrator whenever a pre-set event occurs. | 80% (Based on 29 reviews) |
Integrations
Webhooks | See feature definition | Based on 26 SparkPost reviews. Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) | 85% (Based on 26 reviews) |
Event Tracking API | As reported in 25 SparkPost reviews. API used to track the status of emails. | 85% (Based on 25 reviews) | |
Mail Send API | API used to send emails (e.g. Web API, SMTP API) This feature was mentioned in 28 SparkPost reviews. | 88% (Based on 28 reviews) | |
Spam Filter Testing | Testing to ensure emails do not go to recipient's spam folder. This feature was mentioned in 21 SparkPost reviews. | 76% (Based on 21 reviews) |
Platform
Custom Tracking Domain | Ability to define a custom domain from which emails are sent. This feature was mentioned in 26 SparkPost reviews. | 88% (Based on 26 reviews) | |
Multiple Domains | As reported in 25 SparkPost reviews. Able to send emails from multiple domains. | 85% (Based on 25 reviews) | |
Dedicated IP | See feature definition | As reported in 25 SparkPost reviews. Ability to use a dedicated IP for deliverability. | 87% (Based on 25 reviews) |
Documentation | Availability and quality of documentation for API, code library, implementation, and set up. This feature was mentioned in 29 SparkPost reviews. | 82% (Based on 29 reviews) | |
Sender Reputation Management | As reported in 28 SparkPost reviews. Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. | 85% (Based on 28 reviews) | |
Tracking & Reporting | Tracks emails sent and delivery rates and compiles them into standard reports. This feature was mentioned in 29 SparkPost reviews. | 82% (Based on 29 reviews) | |
Enterprise Scalability | As reported in 24 SparkPost reviews. Provides features and infrastructure to allow scaling for large organizations. | 83% (Based on 24 reviews) | |
Performance and Reliability | Based on 31 SparkPost reviews. Emails are consistently received and software performs reliably. | 85% (Based on 31 reviews) |
Analytics
Open Rates | As reported in 16 SparkPost reviews. Records the rate at which emails are opened. | 83% (Based on 16 reviews) | |
Link Activity | Records the rate at which links in emails are followed. 16 reviewers of SparkPost have provided feedback on this feature. | 84% (Based on 16 reviews) | |
Attachment Activity | Based on 11 SparkPost reviews. Records the rate at which email attachments are opened or downloaded. | 83% (Based on 11 reviews) |
Customizations
Email Platform Integration | Syncs information from other software such as contacts, emails and calls to reduce manual data entry. This feature was mentioned in 15 SparkPost reviews. | 81% (Based on 15 reviews) | |
Email Scheduling | Allows administrators to schedule out emails in advance. This feature was mentioned in 12 SparkPost reviews. | 82% (Based on 12 reviews) | |
Notifications | Reminds administrators to follow-up on emails based on pre-set reminders. This feature was mentioned in 13 SparkPost reviews. | 81% (Based on 13 reviews) | |
Email Categorization | Allows for the categorization of emails. This feature was mentioned in 12 SparkPost reviews. | 76% (Based on 12 reviews) | |
Templates | Allows for the creation of templates for frequently-sent emails. 10 reviewers of SparkPost have provided feedback on this feature. | 82% (Based on 10 reviews) |
Diagnosis
IP Address | Based on 10 SparkPost reviews. IP address quality analysis. | 57% (Based on 10 reviews) | |
Domains | Sending domain quality analysis. 12 reviewers of SparkPost have provided feedback on this feature. | 61% (Based on 12 reviews) | |
Content | Email content analysis. This feature was mentioned in 12 SparkPost reviews. | 64% (Based on 12 reviews) | |
Policy Compliance | Determing email and domain compliance with policies such as DMARC. This feature was mentioned in 11 SparkPost reviews. | 71% (Based on 11 reviews) |
Tracking
Processing Time | Based on 13 SparkPost reviews. Measuring of delivery latency/processing time. | 83% (Based on 13 reviews) | |
Placement | Tracking which folder email appears in. | Not enough data | |
Open Rate | As reported in 10 SparkPost reviews. Tracking open rate across recipients. | 70% (Based on 10 reviews) | |
Time to Open | As reported in 10 SparkPost reviews. Tracking time between delivery and open. | 78% (Based on 10 reviews) | |
Alerts | As reported in 12 SparkPost reviews. Notifications related to placement and opening. | 67% (Based on 12 reviews) |
Reporting
Campaign Performance | As reported in 11 SparkPost reviews. Measuring overall campaign performance across recipients. | 55% (Based on 11 reviews) | |
Domain Reputation | Based on 11 SparkPost reviews. Measuring overall reputation related to specific sending domains. | 53% (Based on 11 reviews) | |
Brand Reputation | Measuring overall reputation of brand based on all email activity. This feature was mentioned in 11 SparkPost reviews. | 59% (Based on 11 reviews) | |
Blacklist and Whitelist | As reported in 12 SparkPost reviews. Tracking recipient tagging of domains for blacklists and whitelists. | 58% (Based on 12 reviews) |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data |
Agentic AI - Email Tracking
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Email Deliverability
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
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