Social Networking Software allows users to schedule content from multiple platforms in one place, saving time and other resources. The better ones go beyond scheduling and allow reporting on performance that can be brought into meetings with clients or general stakeholders. The more in-depth tools allow for social listening and allow users to build out libraries of content, including hashtags and tags that make reporting easier. Review collected by and hosted on G2.com.
The APIs that feed info into the Social Networking Software have limitations and periodically disconnect. It can be annoying to have to reconnect, but it's better than having to go to each platform every time you want to make a post or look up information about how content is performing. Reporting data can sometimes be inconsistent or incomplete, but the ability to see overall performance across multiple platforms is very valuable. Review collected by and hosted on G2.com.