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SegmentStream Reviews & Product Details - Page 2

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SegmentStream Overview

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What is SegmentStream?

SegmentStream is an AI-powered platform that enhances marketing budget decisions, offering a reliable alternative to traditional attribution tools. Features of SegmentStream: 1. Unified Marketing Reporting: - Centralize cross-channel marketing data analysis - Automatically track key metrics like ROAS and CPA across all sources. 2. Incremental AI-driven Attribution: - Identify the true ROAS of your marketing campaigns using unique AI-driven technology. - Overcomes the limits of traditional cookie-based analytics tools. 3. AI-Driven Optimization: - Maximise your advertising ROI through intelligent, AI-powered budget reallocation across all your digital channels and campaigns. 4. GEO Incrementality Tests - Precisely measure the true sales impact of your paid media investments with expert-level incrementality tests. - Get trustworthy insights about your digital media performance and gain confidence in your future budget allocation decisions

SegmentStream Details
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Product Description
SegmentStream is a conversion modelling platform that provides advanced marketing teams with a next-generation solution to replace outdated multi-touch attribution & marketing mix modelling tools that are no longer suitable for today's complex customer journeys.
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SegmentStream
Description

SegmentStream is an AI-powered platform that enhances marketing budget decisions, offering a reliable alternative to traditional attribution tools.It provides 3 solutions: 1) Automated Marketing Reporting to measure key metrics in one place.
) Cookieless Attribution. It analyzes ad clicks, impressions, costs and user behaviour to measure the incremental impact of ad campaigns. 3) Optimization suit that offers specific budget recommendations.Trusted by 50+ major brands like L'Oréal, KitchenAid and CarShop.

Overview Provided by:
Pavel Petrinich

SegmentStream Media

SegmentStream Demo - Attribution Report
SegmentStream's proprietary post-click+post-view ML attribution to fairly evaluate top-funnel campaigns beyond just clicks.
SegmentStream Demo - Optimization tool
AI-driven budget recommendations to optimize your Marketing Mix.
SegmentStream Demo - GEO Incrementality Testing
Understand the true incrementality of your paid media.
SegmentStream Demo - Dashboards
Review your key marketing indicators on a single screen
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26 SegmentStream Reviews

4.7 out of 5
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26 SegmentStream Reviews
4.7 out of 5
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26 SegmentStream Reviews
4.7 out of 5
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SegmentStream Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
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James D.
JD
Digital Marketing Assistant
Mid-Market (51-1000 emp.)
"A game changer"
What do you like best about SegmentStream?

It allows us to uncover the significance of upper funnel channels that might go unnoticed otherwise. The optimization portfolios will assist us in allocating channel budgets more effectively. Significantly enhances our internal attribution capabilities. Review collected by and hosted on G2.com.

What do you dislike about SegmentStream?

Grasping the intricacies of the technological framework underpinning SegmentStream may present a considerable challenge for some individuals due to its complexity and depth. Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Enterprise (> 1000 emp.)
"Excellent product that has a plethora of uses across multiple business areas."
What do you like best about SegmentStream?

Great customer support and excellent out the box features that are used frequently by multiple areas of the business. Review collected by and hosted on G2.com.

What do you dislike about SegmentStream?

The product is slightly difficult to explain and get buy in from non-technical stakeholders. However, SegmentStream's own documentation and diagrams do help with this for semi-technical stakholders. A non-technical version of this documentation would be great. Review collected by and hosted on G2.com.

GW
Mid-Market (51-1000 emp.)
"In a cookieless, privacy led environment, SS has helped us identify where to spend our next dollar."
What do you like best about SegmentStream?

The customer Service has been exceptional and our regular checkins have helped us cement our marketing strategy Review collected by and hosted on G2.com.

What do you dislike about SegmentStream?

Sometime the lexicon is a little confusing so its hard for new users to understand the solution. Review collected by and hosted on G2.com.

Oli M.
OM
Small-Business (50 or fewer emp.)
"Great Product"
What do you like best about SegmentStream?

- A really useful platform to complement our own internal attribution

- Enables us to see the value in upper funnel channels that we may not see elsewhere

- Optimisation portfolios will now help us with channel budget allocation Review collected by and hosted on G2.com.

What do you dislike about SegmentStream?

- A bit more hands-on support with new product releases Review collected by and hosted on G2.com.

Jos M.
JM
Social Media Marketeer
Mid-Market (51-1000 emp.)
"Great insights and collaboration"
What do you like best about SegmentStream?

SegmentStream makes it possible to gain more insights about campaign performance across multiple channels. This is often not possible or not well understood in other tools. This allows us as an agency to better substantiate which channels are working well and which are not, which in turn allows our campaigns to perform better.

In addition, SegmentStream's data collection makes it possible to achieve better-quality conversions, which makes it possible to achieve two times the number of conversions in comparison to the usual setup.

Furthermore, the cooperation with SegmentStream is very pleasant. They help where necessary and are immediately available to you. That makes using the tool even better. Review collected by and hosted on G2.com.

What do you dislike about SegmentStream?

Understanding the technology behind SegmentStream can be hard. Also, the data can sometimes be hard to interpret. Fortunately, SegmentStream is always willing to explain and explain further even if they have already explained it several times. Review collected by and hosted on G2.com.

Christopher H.
CH
Customer Acquisition Manager
Mid-Market (51-1000 emp.)
"Pulls all of your data into one place"
What do you like best about SegmentStream?

It's great for combining data from different systems to get a better picture of what is happening in differnet channels, and the modelled conversion helps to cut through some of the data that can be lost by Google Analytics. Review collected by and hosted on G2.com.

What do you dislike about SegmentStream?

The ony real issue is that there is an inability to filter by certain metrics that can limit how you split data. Review collected by and hosted on G2.com.

Femke K.
FK
Social Advertising Specialist
Enterprise (> 1000 emp.)
"Pleasure to work with Anna & Vika"
What do you like best about SegmentStream?

Quick responses on questions and very helpful people. Review collected by and hosted on G2.com.

What do you dislike about SegmentStream?

Sometimes it is a bit hard to understand the tool all by itself. Together with Anna & Vika we're able to get valueble insides out of the provided data. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise (> 1000 emp.)
"Helps us get the most out of our advertising spend!"
What do you like best about SegmentStream?

Segment Stream is a useful tool that helps us make better advertising decisions, primarily where we should invest our budget and what channels we should scale up or down. It also helps us find the right target audience by sending conversion data directly to facebook & google. Review collected by and hosted on G2.com.

What do you dislike about SegmentStream?

It takes time to get to know the product and make sure you're getting the most out of it. The Segment Stream team is very helpful though and is always happy to assist and discuss. Review collected by and hosted on G2.com.

HN
Senior Client Executive
Enterprise (> 1000 emp.)
"SegmentStream attribution model helps drive incremental channel values"
What do you like best about SegmentStream?

The team at SegmentStream is super helpful and always responsive when assistance is required. The dashboard is user-friendly and easily customisable; it is also a handy tool for comparing performance results among channels. Review collected by and hosted on G2.com.

What do you dislike about SegmentStream?

It would be great to have additional data visualisation options. Review collected by and hosted on G2.com.

Mazen J.
MJ
Performance Manager
Enterprise (> 1000 emp.)
"Segment Stream Has helped Us uplift Our clients performance"
What do you like best about SegmentStream?

Segment Stream Offers insights you hardly get using any other tool; the UI is very user-friendly and easily customizable, allowing you to get whatever information is required instantly. Review collected by and hosted on G2.com.

What do you dislike about SegmentStream?

Nothing much to mention when talking about the disadvantages of the product/service. Review collected by and hosted on G2.com.

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Marketing Analytics
Attribution
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Pros and Cons Details
SegmentStream