Magento 2 Google Analytics 4 (GA4) With GTM Pros and Cons

Magento 2 Google Analytics 4 (GA4) With GTM Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find the ease of use of Magento 2 Google Analytics 4 (GA4) with GTM beneficial for tracking metrics. (5 mentions)

Users find the easy setup of GA4 with GTM to be user-friendly and straightforward for integration. (4 mentions)

Users value the automatic event tracking in GA4, enhancing insight into shopper behavior and improving online performance. (4 mentions)

Users appreciate the easy integrations of GA4 with Magento 2, simplifying monitoring of shopper behavior and sales data. (3 mentions)

Users appreciate the user-friendly interface of GA4, highlighting its ease of implementation and integration with websites. (3 mentions)

Users express concern over the poor support which delays accurate data and complicates the overall experience. (3 mentions)

Users find the tool to be expensive, with limited customer support and a lengthy launch process. (2 mentions)

Users find the limited functionality of GA4 with Magento 2 challenging, especially lacking essential features and accurate tracking. (2 mentions)

Users find the user interface challenging, making GA4 integration with Magento 2 difficult for newcomers to navigate. (2 mentions)

Users often face server issues that delay data accuracy, making it difficult to rely on timely analytics. (2 mentions)

Top Rated Magento 2 Google Analytics 4 (GA4) With GTM Alternatives

AfterShip

(303)

4.6 out of 5

Visit Website

dhananjay k.

SEO & Paid Manager

Mid-Market (51-1000 emp.)

6/18/2024

"Easy to use but need to improve on customer support."

4.5/5

What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM?

Event based automatic tracking helps to user’s action such as clicks, form submissions, product views, add to cart, and other user journey is the website. Easy integration of GA4 with Magento 2 through GTM helps in monitoring shoppers behavior, product performance and sales data for onl;ine shopp[ong websites. It also provides user centric and real time data. Review collected by and hosted on G2.com.

What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM?

It is costly have less custoer support. It is tech dependant more. Review collected by and hosted on G2.com.

Vira R.

Ecommerce Manager

Mid-Market (51-1000 emp.)

2/27/2024

"Not user-friendly"

1/5

What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM?

Not much. Not user friendly. Missing key features. Review collected by and hosted on G2.com.

What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM?

The integration of Google Analytics GA4 with Magento 2 can be a challenging experience. Its user interface is not the most intuitive, making it difficult for new users to navigate and set up efficiently. Moreover, GA4 seems to lack several key features that were available in its predecessor, leaving users wanting more from their analytics tool. Particularly frustrating is the change in how bounce rate is calculated, which can lead to confusion and misinterpretation of visitor engagement. Additionally, the fact that it sometimes fails to track sessions accurately can be a significant drawback for ecommerce owners relying on precise data to make informed decisions. Review collected by and hosted on G2.com.

Swapnil Anil K.

Software Test Engineer

Information Technology and Services

Enterprise (> 1000 emp.)

6/17/2024

"Good for managing tags"

4.5/5

What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM?

This is good to use. and to implement on the website is easy. I use sometimes. Easy to use and integrate. And get feedback is easy. Review collected by and hosted on G2.com.

What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM?

Some times it is complicated to use and intergrate. Review collected by and hosted on G2.com.

Fenil G.

Lead Software Test Engineer.

Enterprise (> 1000 emp.)

6/17/2024

"User friendly & Reliable Tacking Tool"

5/5

What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM?

GA4 is a user-friendly platform with a good amount of advanced & custom features that are really helpful for tracking, report generation. It's also free and open source. Review collected by and hosted on G2.com.

What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM?

Sometimes it take 3-4 days to get accurate data. Review collected by and hosted on G2.com.

What problems is Magento 2 Google Analytics 4 (GA4) With GTM solving and how is that benefiting you?

With the help of GA4, it is convenient to track different pixels which are fired during page load events. It also helps to generate custom reports based on advanced inputs. These reports help businesses to make the right decisions to improve & optimize campaigns Review collected by and hosted on G2.com.

Purvi B.

Quality Analyst

Enterprise (> 1000 emp.)

6/17/2024

"Too Easy to keep track and very useful"

4.5/5

What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM?

It gives all the data about clicks, submission of forms, scrolls, and measures the conversions, and easy to find the tags and can be used for multiple sites, Can easily use a single tag on the entire page. Very easy to implement the code. Review collected by and hosted on G2.com.

What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM?

The customer support is not that great, also not all the tags are avialbale. Review collected by and hosted on G2.com.

Mayur Dattatray P.

Software Test Engineer

Information Technology and Services

Enterprise (> 1000 emp.)

6/13/2024

"Good to use and implement & Reliable tool"

3.5/5

What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM?

GA4 is very user-friendly and easy to implement and integrate with the website. Review collected by and hosted on G2.com.

What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM?

Sometimes it takes more time to provide accurate data and Customer Support needs to improve. Review collected by and hosted on G2.com.

Bhagyashri G.

candere

Retail

Small-Business (50 or fewer emp.)

11/21/2023

"Amazing experience of web tracking on magento2 website using GA4 using GTM"

4.5/5

What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM?

Our website is built on Magento2 plaform and integrationg GA4 on website for tracking all the event for data analysis an actionable insights was a easy as data analyst and for entire data team and marketing team I use GA4 data for all my dashboard. GTM is free and open sourcehence easier for company to handle Review collected by and hosted on G2.com.

What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM?

It takes 2 days for GA4 to get the right data and and descrepency is always there for last two days. GTM and GA4 are free so we dont get customer support in that version moving to GA4 from universal analytics was difficult Review collected by and hosted on G2.com.

saumil s.

Senior Software Test Engineer

Enterprise (> 1000 emp.)

6/17/2024

"Best tool for tracking"

4/5

What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM?

Helps in tracking users

Easy to use and open source Review collected by and hosted on G2.com.

What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM?

This tool is costly and some time it takes more time to launch Review collected by and hosted on G2.com.

Mihir M.

Growth Specialist

Mid-Market (51-1000 emp.)

1/19/2024

"One stop Solution for e-com"

5/5

What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM?

GA4 and GTM has made it easy and implement the business metrics. Review collected by and hosted on G2.com.

What do you dislike about Magento 2 Google Analytics 4 (GA4) With GTM?

It gives T-3 days accurate data to track Review collected by and hosted on G2.com.

Keval M.

Growth Specialist

Retail

Mid-Market (51-1000 emp.)

1/12/2024

"It is user friendly and easy to access."

4/5

What do you like best about Magento 2 Google Analytics 4 (GA4) With GTM?

GA4 has several advanced features and universal tracking. We can enhance event tracking. Magento 2 is well integrated with the GA4 to provide e-commerce tracking. Review collected by and hosted on G2.com.