What is outplacement?
Outplacement refers to any service employers offer terminated employees transitioning to a new job. In some instances, employers have outplacement services as a benefit for their staff.
Types of services include job search assistance, counseling, coaching, cover letter writing, and resume writing. Sometimes services are provided in-house, and other times employers use third-party services to fill the gap.
Employers use outplacement providers to give various outplacement services to terminated employees. Providers can help outgoing workers with their job search, impart professional advice, and inform them about job fairs, recruiting firms, and other online services.
Types of outplacement services
The types of outplacement services an employer chooses depend on their budget and specific requirements. Fortunately, outplacement providers generally anticipate a variety of services, including:
- Job coaching. A job coach prepares people for employment. Job coaches lead individual or group sessions depending on the topic and current needs. A job coach can also extend additional assistance to disabled individuals navigating the workforce.
- Career assessments. Many types of career assessments are available. These tools help individuals understand their attributes and interests, and which kinds of careers and environments align with their skills and values.
- Interview preparation. Outplacement services may practice one-on-one or group interviews with their clients. The preparation likely includes behavioral interview questions.
- Networking events and opportunities. Various networking events and opportunities may be available to outgoing employees. Industry-specific speaking engagements, happy hour meetups, and roundtable events are common examples.
- Résumé and cover letter writing. An outplacement firm might lead résumé and cover letter workshops or reviews. These services could be one-on-one, or a firm might conduct group classes.
- Job search guidance and support. Outplacement providers may offer guidance in one-on-one settings to help outgoing employees identify new jobs that match their skills and interests.
- Personal branding and social media optimization. Experts in social media and personal branding can help individuals enhance their LinkedIn accounts and create memorable profiles.
- Negotiation skills. Job seekers may want to negotiate their salary, a sign-on bonus, paid time off, or other benefits before accepting a new position. Outplacement providers can coach individuals through the negotiating process.
Benefits of outplacement
Outplacement services benefit both employers and employees. Regardless of whether an employer chooses to offer in-house or third-party outplacement services, advantages often include the following:
- Positive brand image. Reorganizations, workforce reductions, layoffs, and other forms of terminations can negatively impact the morale and productivity of employees who stay. If handled properly, outplacement services create a positive brand image and show remaining employees that the business is playing its part in supporting former employees beyond a severance package.
- Reduced risk of legal trouble. Unlawful termination cases are costly, time-consuming, and complicated. Outplacement services provide a layer of protection to show that the business took appropriate action when letting employees go. Offering outplacement services supports a healthy relationship between the company and outgoing employees, and therefore reduces the risk of wrongful termination lawsuits.
- Cost-savings. Employers can offer outplacement services alongside or instead of severance packages. In some cases, it may be cheaper for employers to use outplacement services than to pay a severance based on salary. Additionally, outplacement helps outgoing employees find new roles quicker, so terminated employees can switch to their new company’s insurance plans, saving their former employer more money.
How to choose an outplacement firm
Businesses must choose an outplacement firm suitable for their employees, organization size, and specific needs. When selecting an outplacement firm, employers should consider the following tips for the best results:
- Customization ought to be top of mind. Outplacement services should be adaptable and customizable to meet the needs of the organization and its employees. To fully understand customization capabilities, employers must ask outplacement providers what types of services they have, how those services work, and if they are generalized or specialized.
- Businesses need to understand their budget. When exploring various outplacement services, understanding budget limitations is crucial to finding a provider with as much value as possible. Knowing its budgetary constraints also helps the company's decision-makers rank services and determine which ones are non-negotiable.
- Companies should check for experience and expertise. It’s important for employers to research how much experience the outplacement firm has in order to understand if it’s a good match for employees. It‘s useful to know if the firm has relevant industry-specific knowledge that will benefit employees.
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Alyssa Towns
Alyssa Towns works in communications and change management and is a freelance writer for G2. She mainly writes SaaS, productivity, and career-adjacent content. In her spare time, Alyssa is either enjoying a new restaurant with her husband, playing with her Bengal cats Yeti and Yowie, adventuring outdoors, or reading a book from her TBR list.
