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Why are surveys good for market research?

Why are surveys good for market research?
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Sadık S.
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You will have statistical predictions about your brand. In line with these estimates, you will be able to reach the subjects that you need to develop or think about faster.
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Cynthia M.
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Cynthia M.
Customer Advisor at Sigma SA
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Surveys allow companies to gather data on customer opinions, behaviors, and satisfaction. For instance, you can find out why people prefer one brand over another, or what features they care about most in a product.
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