Who is Narvar tracking?

Narvar tracks shipments and customer interactions for over 1,500 brands and retailers, supporting more than 1,000 carriers and touching over 2 billion packages per year. The platform engages 90% of U.S. online adults annually, processing over 42 billion consumer interactions. Narvar is not tracking individuals but rather providing consumer-facing order Tracking experiences that keep consumers informed about delivery status updates and engage with retailers between the time of order and delivery. Narvar enables retailers to provide personalized updates, improve logistics, and enhance customer experiences. The focus is on optimizing operations and building trust between retailers and their customers, rather than tracking personal user behavior outside of these interactions.