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Ruku T.
RT
Digital Account Manager at Banbury Howard
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What's the primary reason for you to use

?
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MG
Research Analyst, CAD and Supply Chain
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The main use case for google analytics is to obtain in depth analysis on the traffic that is coming to your site. Google analytics can provide you with data such as active users on the site, users by time of day, sessions by country, and other data points that allow users to identify trends coming from their traffic.
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