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Kelsey N.
KN
Marketing professional at Aclaimant | bringing energy into risk management | digital advocate | 🔥 fighter and 🚦 director

What's the benefit in running a Spam Test on Litmus?

I understand why the checklist is helpful and my team uses that to check the rendering of different our emails in different email clients, but I'm not really sure why I would run a spam test.
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Litmus
Official Response
Litmus
Bettina S.
BS
0
Did you ever spend lots of time crafting the perfect email, just to find that it got placed into your subscriber's spam folder? It's an email marketer's nightmare—because if an email doesn't make it to the inbox it can't drive results. With Litmus Spam Testing you can see if your email might trigger a spam filter *before* you hit the "Send" button. We check your IP addresses and domain names against common blacklists, validate that your email is being properly authenticated, and pre-screen your message across popular spam filters. And if there is an issue, we provide you with actionable advice on how to fix it so you can make sure your email makes it to the inbox—every time. Learn more: https://litmus.com/spam-filter-tests
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