What metrics are tracked with call tracking?

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G2

Verified User

What metrics are tracked with call tracking?

Asked over 9 years ago

I see value in call tracking however simply tracking the number of calls provides limited insight into campaign performance. What data can be collected from call tracking?

Marketing Automation Software

Inbound Call Tracking Software

Marketing Automation Software Questions

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Mark G. · Answer 1 · 2022-06-28T09:00:23-05:00

MG

Mark G.

Making Sales & Marketing Automation Work

0

Answered about 3 years ago

Inbound and outbound calls, duration, who to and from and attribution of the call to a contact. Calls can be recorded and transcribed and recorded on a contacts timeline. For management purposes each sales persons calls and call totals are reported

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Eric M. · Answer 2 · 2022-03-04T10:48:46-06:00

Official Response

ActiveDEMAND

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EM

Eric M.

Digital Marketing Manager at ActiveDEMAND

0

Answered over 3 years ago

Call Tracking provides campaign insights like which numbers are called most often or what marketing channels (Source/Medium) are delivering the most calls. In addition Call Forensics is an ActiveDEMAND technology that processes both incoming and outgoing calls on a tracked number. This technology is looking for set keywords or keyword groups that have been set by the client. Call forensics is used in lead scoring, lead routing, and sales call analysis. Keywords can also be used to trigger dynamic content or campaign workflows. https://engage.activedemand.com/hc/en-us/articles/4413000786967-Understanding-CallForensics-and-Setup

What metrics are tracked with call tracking?

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