What makes lamp different from the other marketing automation and crm products out there? What are its USPs?

I think the main uniques for LAMP-360 are: • LAMP is a Process not just a complex tool kit to do anything with. Benefits: very relevant for SMEs, reduces cost of lead/customer acquisition & reduced complexity increases speed of adoption and ROI - increase deal value size and profitability • LAMP solves and includes all the functionality to generate demand, convert & close leads . Benefit: efficient use of resources, reduce costs of the process, less license and subscriptions and staff • Intelligent sales and marketing automation - efficiency and alignment in sales and marketing - lower cost of acquisition CAC, higher LTV, happier prospects, effective handling for (new products and services) lower value solutions • All the data - 360 degree view – in one product. Benefits: no synchronisation between tools, intelligent decisions can be made easily and a solid platform for future developments is in place • Cost effective subscription for just one product is cheaper than a combination of tools and makes the price point attractive to a larger market of SMEs. Also a Price Per Lead sales model. Benefits: reduces risk and unique in this section of the market. Cheaper to run on both cost and resources. Subscriptions start from £10 per month and there is a free version and trial. • Unique features (targeted at niche markets of marketing consultants & agencies) allowing multiple clients data and multiple relationships with contacts in one system. Benefits: less systems & subscriptions required, no data duplication